Marci Zaroff coined the term “ECOfashion” in 1995 and has spent decades driving meaningful conversations and tangible change in the fashion industry. Nearly three decades later, she is reflecting on the market’s evolution and the work that still needs to be done.
During this episode of Retail Remix, Marci shares:
- Her vision for “ECOfashion” and how she believed it would influence the way all players in fashion and retail collaborate;
- How evolving consumer behaviors, including their love for resale and more ethical brands, is driving urgency among the C-suite;
- The making and growth of ECOfashion Corp, and how she’s won the support of Nigel Barker, Hilary Swank and other industry superstars; and
- New innovations in sustainable fashion, sparked by collaborations with Universal Music Group and other adjacent organizations.
RELATED LINKS
- Learn more about ECOfashion Corp
- Connect with Marci on LinkedIn
- Read Retail TouchPoints' latest content on sustainability
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.