Women in Product Marketing | Scaling Marketing Organizations with Stripe's Marketing Team Lead, Krithika Muthukumar

In this episode, Krithika Muthukumar, Marketing Team Lead at Stripe, shares her story of moving from engineering to product marketing, and how she has become a maven at multi-solutions marketing.

“The mistake that most companies make, even if they have a single product, is to think that their customers are hanging on their every word or subscribed to their blogs and kind of just waiting to implement the next feature that they might come out with. But the onus is much more on the business. It’s on the company to reach the customer with the right context at the right time to make sure that they're solving a need for the customer more so than anything else.”

Show Notes

Connect with Krithika on Linkedin here.
Join Krithika on Sharebird! Here you can find past AMA's and podcasts she's been featured in.
Stripe is hiring! Check out career opportunities here.

1. Can you tell us a little bit about your role at Stripe?
2. Can you take us through your journey to product marketing?
3. How would you recommend finding a mentor?
4.  How did you make the transition from product marketing leader to marketing leader? What was the journey
5. What has changed for you in an organizational sense since Covid?
6.  Let's talk about your super powers!
7. Talking about multi-products - How do you influence the product roadmap in this world?
8.  I LOVED the advice you gave at a panel we were on around scaling product launches when we were on a panel together - since you, at the time, were managing 100+ launches a year! How do you handle that?
9. What is the one thing that has been most important in growing your career? 
10.  How do you network? 
11. How do you make sure you connect with people so you can share learnings / best practices? 
12. Is there any other advice you have for women in product marketing? 
13. How can people connect with you?

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.