Who Should You Sell To? The Truth About Customer Fit and 'Sales Debt'

Most companies don’t struggle because they can’t sell. They struggle because they sell to the wrong customers. When you truly understand your customer, everything gets easier: who to pursue, what to say in your pitch, and when to walk away. 

Because most companies don’t starve from lack of opportunity. They drown from lack of focus. And focus starts with knowing exactly who you should be selling to.

What is Sales Reframed?

Whether you realize it or not, you’re already selling. Every pitch, negotiation, and tough conversation is sales in disguise. Entrepreneur-turned-educator Eric Janssen takes you inside the minds of elite performers across disciplines to reveal how sales principles drive extraordinary results, even for people who've never held a "sales" role. From surgeons to artists to startup founders, one thing's for sure: You'll never see sales the same way again. Sales Reframed is produced in partnership with Ivey Executive Education.

Follow Eric (@ewrjanssen) on LinkedIn or on Instagram.

Follow Ivey Executive Education (@iveyexeced) on LinkedIn or on Instagram.