The Assembly

In this fascinating interview, Adam speaks with Dr Keith O'Brian, Director of Consulting at Influence at Work, about how to use persuasion and influence at work in a learning and development context.

Keith currently leads a team of behavioural scientists to create innovative solutions that change behaviour and achieve organisational objectives. He is an expert in designing persuasive technology to change minds and behaviour, spanning 8+ years in tech and digital products.

In this episode, they discuss:
  1. The six principles of persuasion from Robert Cialdini.
  2. Differences between learning cultures and action cultures in L&D.
  3. The need for leadership buy-in and psychological safety when creating a learning culture.
Keith gives practical tips on how to use persuasion and influence effectively in L&D. If you are looking to influence, inspire and move others to take action, this is a must-listen-to episode.

Connect on LinkedIn: https://www.linkedin.com/in/keithmobrien/
Influence at Work: https://influenceatwork.co.uk/

What is The Assembly?

The Assembly: Where L&D Minds Assemble

The future of workplace learning doesn’t live in theory — it lives in lived experience, fresh research, and honest conversations.
That’s what The Assembly delivers.

Hosted by Adam Lacey, Co-Founder of Assemble You and digital learning veteran, and Brigid McCormack, a newcomer to the world of L&D, this is your go-to space for rich, real talk on what’s driving L&D forward.

In each episode, you’ll find:
Richer insights that go beyond surface-level tips to unpack what really works in learning today
Expert perspectives from leaders shaping the L&D landscape
Access to new research on tech, methods, and innovations defining tomorrow’s learning culture
Practical strategies you can use right now to build essential skills like leadership, communication, and adaptability

Whether you’re designing programs, shaping strategy, or driving culture change — if learning is your thing, this is your podcast.

Formally known as L&D Challenges.