In this episode, Kuba and Gray chat with Chris Dreyer, founder of rankings.io, about the key breakthrough moments that fueled his agency's growth from $0 to $13M in revenue.
Chris shares his framework for creating leverage in an agency using the "4 Cs": Capital, Code, Collaboration, and Content.
Some highlights:
👑 Chris’ focus on winning the game of business by finding and exploiting leverage
👑 The importance of tracking revenue per employee to stay profitable
👑 Using automation and APIs to create leverage
👑 Thoughts on podcasting vs speaking at events for authority and distribution
👑 Chris' approach to hiring and labor arbitrage
👑 His favorite books and mental models
Chris provides tactical tips and mindset shifts that helped him rapidly scale his agency. His story will resonate with agency owners struggling with fragmented growth and profitability issues.
👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot
📣 Shoutouts and mentions:
🛠 Tools:
ClickUp
📚 Books/Concepts:
Ready, Fire, Aim
The Boutique
How to Get Rich
$100M Offers
🧠 Mental Models:
Iron Triangle
Pareto Principle
👨🏫 People to follow:
Greg Alexander
Alex Hormozi
Naval Ravikant
💼 Service vendors:
Lower Street (podcast production company)
What is Agency Breakthrough?
Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. Whether it’s hitting on a playbook for massive growth, scaling profit margins, or finding a way to have an agency and a life, we’re here to share how they achieved it; and laugh a little along the way. Presented by ZenPilot and ClickUp, and your hosts today are Jakub Grajcar and Gray MacKenzie.