Changing Sales for the Better

In this episode of the Win Rate Podcast, Andy gathers a panel of longtime friends who are also seasoned sales professionals, Bridget Gleeson, CRO at Spacelift, Mark Cox, Founder at In The Funnel Sales Coaching, and Tom Stearns, Consulting for scaling and struggling GTM Teams. They discuss the future of sales and explore big ideas such as formal certification for sales roles, the importance of business acumen, and enhancing human skills like curiosity and empathy. The conversation gets into the necessity of rethinking conventional sales training and the potential shift toward viewing sales as a formalized profession akin to law or medicine. The discussion continues with the essential role of discovery, understanding buyer needs, and the psychological aspects affecting sellers' happiness and effectiveness.

Do You Agree How Andy's Guests Would Overhaul the Sales Profession? 

What is The Win Rate Podcast with Andy Paul?

The world's best conversations about B2B selling happen here. This exciting new podcast from Andy Paul, the creator and host of the Sales Enablement Podcast (with 1200+ episodes and millions of downloads) is focused on the mission of helping increase your win rates by winning a bigger percentage of the deals in your pipeline. In this unique round table format, Andy and his panel of guest experts share the critical sales insights, sales perspectives and selling skills that you can use to elevate your sales effectiveness and create the buying experiences that influence decision-makers to buy from you. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!