being humn

n this Being HUMN highlight, Rob and Curt break down the 5-second rule for websites: if visitors don’t immediately understand how you help them, they’ll leave.
They reveal:
  • Why most websites lose customers instantly
  • How to write messaging that resonates emotionally
  • The secret to connecting with visitors in seconds
  • Why clarity builds trust (and conversions)
👉 Learn more about building websites that connect and convert at gowithhumn.com

Creators and Guests

Host
Curt Kuiper
Curt Kuiper is co-founder of HUMN, helping leaders clarify their message and lead with human-first marketing.
Host
Rob Monacelli
Rob Monacelli is co-founder of HUMN, helping brands clarify their message and connect with customers through human-centered, story-driven marketing.

What is being humn?

being humn, is a show about making marketing human again. Hosts Rob and Curt—co-founders of the HUMN agency—share real conversations, proven frameworks, and practical insights to help brands connect deeply with their customers. If you care about clarity, empathy, and marketing that actually works, this podcast is for you.