The Authority Builder Podcast

Bob Howard, founder and president of Contact Science, has built software that focuses on making prospecting for new business more efficient and effective – not to mention easy. It’s automation that doesn’t forget the human touch that is vital for successful sales. If you don’t have outbound prospecting as part of your business development… Bob shares reasons why you might want to add it to your process. If you do but aren’t finding much success, he shares ways to set more qualified appointments to build your business.

Show Notes

Bob Howard, founder and president of Contact Science, has built software that focuses on making prospecting for new business more efficient and effective – not to mention easy. It’s automation that doesn’t forget the human touch that is vital for successful sales.
 
If you don’t have outbound prospecting as part of your business development… Bob shares reasons why you might want to add it to your process. If you do but aren’t finding much success, he shares ways to set more qualified appointments to build your business. 
 
He stresses that his solution is not a typical CRM – and outbound prospecting is actually much more straightforward than you probably think. We take a deep dive into that, as well as…
 
  • Key metrics to watch out for to spot parts of your outbound prospecting process in need of improvement

  • The first step if you’re starting an outbound program from scratch, including where to get a list… if you don’t have a list

  • How your outbound prospecting approach changes based on the type of business you have

  • The importance of messaging and how to use it to gain “mindshare” in three different channels

  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States