2X eCommerce Podcast

2X eCommerce Podcast Trailer Bonus Episode 76 Season 1

EP 74: EVELO Sell Innovative Electric Bikes Direct to Consumer (D2C) w/ Boris Mordkovich

EP 74: EVELO Sell Innovative Electric Bikes Direct to Consumer (D2C) w/ Boris MordkovichEP 74: EVELO Sell Innovative Electric Bikes Direct to Consumer (D2C) w/ Boris Mordkovich

00:00

As you are aware - I LOVE the concept of selling direct to
consumer and owning a brand in general as against selling a range
of other manufacturers’ brands.
I especially LOVE direct to consumer product businesses when
they go against the grain to disrupt an entire industry.
my guest on today’s show has done exactly that with his
electric bike company he co-founded with his brother called
EVELO.
it is a customer-obsessed at the same time innovative electric
bike company
 
On this episode, Boris shares

how his company recently raised $750,000 from actual investors
on seedinvest.com and not kickstarter or indiegogo
their sales funnel
why content marketing is synonymous to education (especially
for high ticket products)
how they use their customers as affiliates in a clever
‘ambassador referral program’ they developed
and his view on why direct to consumer businesses should be 50%
innovation and 50% customer experience

Read the show notes for this episode
on http://2xecommerce.com/podcast/ep74/ 

 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that
ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that
maintaining product description content becomes more and more of a
challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built
specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring
advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in
a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when
product data is published to multiple channels such as Amazon, your
Google Merchant account or just directly to your ecommerce
store
- Salsify tells you when it spots missing critical fields across
your product catalog

It is really a modern, flexible and robust product management
platform I recommend if your store and brand's product catalog
changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free
at
Salsify.com/2x

Show Notes

As you are aware - I LOVE the concept of selling direct to consumer and owning a brand in general as against selling a range of other manufacturers’ brands. I especially LOVE direct to consumer product businesses when they go against the grain to disrupt an entire industry. my guest on today’s show has done exactly that with his electric bike company he co-founded with his brother called EVELO. it is a customer-obsessed at the same time innovative electric bike company   On this episode, Boris shares
  • how his company recently raised $750,000 from actual investors on seedinvest.com and not kickstarter or indiegogo
  • their sales funnel
  • why content marketing is synonymous to education (especially for high ticket products)
  • how they use their customers as affiliates in a clever ‘ambassador referral program’ they developed
  • and his view on why direct to consumer businesses should be 50% innovation and 50% customer experience
Read the show notes for this episode on http://2xecommerce.com/podcast/ep74/    Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales... However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams. Enter Salsify... Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners. I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain: - Your entire product catalog can be accessed by any department in a centralised hub, - There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store - Salsify tells you when it spots missing critical fields across your product catalog It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often. As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

Creators & Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce