The Voice In My HED

Inside jokes are great when you're in on them.

When you're not? They can make you feel like you've wandered into somebody else's conversation—and for a radio show, podcast or any other piece of content trying to win over new people, that's a problem.

Neil has preached against inside jokes for years. In this episode, a comedy-club prank, a deliberately mangled Star Wars reference and one spectacular piece of badly translated toy packaging all lead to something he stumbled across online this week.

At first, it looked like terrible copy.

Then he noticed one detail.

And suddenly, he had found the rare inside joke that actually works.

Mentioned in this episode:


What is The Voice In My HED?

Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.