How coffee (and a bit of psychology) saved McDonald's

In the early 2000s, McDonald’s was struggling.

Once the innovative, unstoppable, you could even say “peer less” kings of fast food, by the new millennium there some serious contenders on the horizon trying to take bite out of McDonald’s dominate market share.

In particular, Starbucks' popularity was peaking and they were doing something that McDonald’s just couldn’t match.

Make good coffee.

Join me today as we unpack the psychology behind how coffee saved McDonald’s and the lessons we can all learn from their failure and success.

Show Notes

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What is Choice Hacking: The Marketing Psychology Podcast?

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.

If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.

Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…

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