ReCast with Saurabh Sardana

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There is more to being right than just being factually correct based on the information we get every day. One can argue if the abundance of information has made the world a lot easier to understand. But the truth is that we humans are emotional creatures and behave irrationally all the time. Focusing on it can help businesses understand inherent biases and apply it to improve experiences for their customers. In this episode, Saurabh is joined by Richard Bordenave, who is passionate about solving complex challenges where human behavior is both parts of the problem and of the solution. Richard is the CEO at BVA Nudge Unit APAC, which is a global consultancy pioneering in behavioral change and organizational transformation.

Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Richard on LinkedIn www.linkedin.com/in/richard-bordenave-7506405/

Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.

Show Notes

There is more to being right than just being factually correct based on the information we get every day. One can argue if the abundance of information has made the world a lot easier to understand. But the truth is that we humans are emotional creatures and behave irrationally all the time. Focusing on it can help businesses understand inherent biases and apply it to improve experiences for their customers. In this episode, Saurabh is joined by Richard Bordenave, who is passionate about solving complex challenges where human behavior is both parts of the problem and of the solution. Richard is the CEO at BVA Nudge Unit APAC, which is a global consultancy pioneering in behavioral change and organizational transformation. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Richard on LinkedIn www.linkedin.com/in/richard-bordenave-7506405/ Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.

What is ReCast with Saurabh Sardana?

We live in a very different world today where opportunities and challenges come in different forms, shapes, and sizes. Technology has contributed actively to this where attention is the new currency and content is a whole new asset class for organizations. To dig deep into it, Saurabh Sardana is launching a podcast where he will bring you untold stories, hot trends, and perspectives from people who matter the most. Saurabh, Chief Operating Officer at Asia's most successful insights business, draws upon marketers, insight practitioners, technologists, and artists across the Asia-Pacific who have influenced many with their work and ideas. Follow this channel for authentic and engaging conversations that will change the way you feel and think about the marketing and insights profession. Episodes will be released every fortnight starting 11th August.