The Real ROI of Podcasting

In this conversation with legendary New York City real estate broker Bob Knakal, we dive into the misunderstood value of podcasting as a business tool. Bob challenges the conventional definition of ROI—reframing it as Return on Involvement. With decades of experience and over 100 podcast appearances, he explains why visibility isn’t vanity, it’s strategy. Whether it’s cold calls, public speaking, or digital media, Bob’s goal is always the same: Get in the way of opportunity for his clients.

 

This episode explores how consistent content creation builds “market presence,” and why it’s no longer optional for professionals who want to be known, trusted, and called upon. From snail mail campaigns in the ’80s to showing up in AI search results today, Bob shares how real estate success often starts long before the deal. Sometimes with a podcast.

The full-length episode featuring Bob Knakal is available on Entrepreneur Perspectives. 

The Real ROI of Podcasting was created by the team at KazCM.

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Producer

KazSource

KazSource is a dynamic company managing a portfolio of brands & projects in the areas of podcasting, production, sports, insurance brokerage, and mental health.

What is Content Matterz?

Entrepreneurs often need help communicating their story. That’s where the Content Matterz Podcast comes in! Short snippet episodes giving you ideas, inspiration, and marketing tips. With our experience and execution in content creation and content distribution, we hope to help you create genuine content. Authentic content will provide you with opportunities, relationships, and a platform for you and your business. This podcast exists because we are passionate about helping entrepreneurs create and share amazing content. And because content matterz!