Welcome to The LAB: Mastering Open Houses with George Philbeck – Scripts, Signs & Million-Dollar Systems, powered by eXp University.
Join Chief Learning Officer Bryon Ellington as he connects with powerhouse solo agent Kim Fraser, a 4-time ICON and 23-year industry veteran, to break down the real-world systems behind her open house success. Whether you’re struggling to fill your pipeline, build credibility in your farm, or convert neighbors into clients, this episode will give you a step-by-step playbook to go from showing homes to owning the neighborhood.
🔥 What You’ll Learn in This Episode with George Philbeck
✅ Why George says the purpose of an open house isn’t to sell the listing—it’s to create memorable, relationship-driven impressions.
✅ The exact 7-day prep cycle he follows every week to run Saturday and Sunday opens like a pro.
✅ How he used scripts and FSBO calls to close 26 homes his first year—and how that evolved into open house dominance.
✅ Why he puts out 25–50 directional signs, hires a sign spinner, and sometimes brings an ice cream truck to impress the neighborhood.
✅ His “Honey Look” Method: using 20+ visual marketing boards to create a model-home feel and spark buyer conversations.
✅ How he uses door knocking scripts that center on safety, not sales—and convert curious neighbors into listing leads.
✅ The “hot list binder,” dynamic QR codes, and personalized follow-up texts that keep leads warm long after the weekend.
✅ The math: 20 open house weekends = 20 closings when done right.
✅ Why great agents plan their open house calendar around seasons, efficiency, and personal priorities..
📅 New Episodes Every Week!
The LAB delivers behind-the-scenes playbooks from eXp’s elite agents, ICONs, and rainmakers. Whether you’re launching your real estate career or scaling to seven figures, each session gives you step-by-step strategies to grow faster, smarter, and stronger with zero fluff..
🗓️ This Week on The LAB:
Meet George Philbeck, the Orlando-based open house expert who went from 3 hours of FSBO calls a day to building a scalable, sign-powered system that delivers buyers, sellers, and repeat clients every single weekend. With cinematic setups, elevated experiences, and high efficiency follow-up, George shows you why open houses aren’t dead they just need a better system.
🎯 If you’ve ever thought “open houses don’t work,” this episode will change your mind—and possibly your income. 🏡📈
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What is The LAB with Bryon Ellington?
Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.
New Episodes Every Week! Stay ahead of the game with fresh content delivered to you every week. Each episode is packed with valuable insights that can help you elevate your career and expand your business.