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March 2024 - Guest speaker Pamela Forbus is the Chief Marketing Officer at Pernod Ricard USA, where she leads marketing and innovation for premium spirits, wine, and champagne brands, driving business growth through data, insights, and creative campaigns. With a diverse background at Disney, PepsiCo, and Frito-Lay, she is recognized for her dynamic leadership and strategic approach, earning accolades such as Forbes CMO Next and the MASB Trailblazer Award.
In this episode, we dive into why purposeful inclusivity is so important in market research. We talk about how taking a more intentional approach to diversity, equity, and inclusion can lead to more accurate insights and better business results.
In this episode, we dive into why purposeful inclusivity is so important in market research. We talk about how taking a more intentional approach to diversity, equity, and inclusion can lead to more accurate insights and better business results.
Creators & Guests
Host
Amy Santopietro
Amy Santopietro serves as the Director of Consumer Insights and Market Research at Mass General Brigham, where she is passionate about the organization’s mission of ensuring equitable care for all. In this role, she oversees patient and consumer research across marketing, patient experience, and digital, among other areas. Prior to working at Mass General Brigham, Amy spent six years at TJX where she supported consumer insights for HomeGoods, worked on the launch of Homesense in the US, and later led both store and digital customer experience across all five US brands. Amy began her career in market research accidentally, when it was a small part of her first role out of college as a media planner. She soon realized she much preferred consumer insights to media planning as she was fascinated by understanding consumer motivations and behavior. Since her early days in the media agency world, Amy has worked across a number of industries including pharma, food and beverage, retail, and now healthcare. Amy is also the current Director of Memberships for the Insights Association North Atlantic chapter. This is an all-volunteer based non-profit that is dedicated to furthering both insights and insights professionals across the New England region. This is Amy’s second year volunteering with the chapter. She also sits on the IDEA Council board, which is a subset of the national Insights Association and was created to promote ongoing inclusion, equity, and access in market research for both respondents and researchers. When she’s not working, you can find Amy hanging out with her two small children, running, or cheering on the Boston Red Sox.
Host
Christelle Kamaliza
A market insights professional with Chadwick Martin Bailey, an insights and strategy firm in Boston. My work is rooted in consumer psychology, storytelling, and driving transformative strategies for clients across diverse industries. But my passion lies with elevating minority voices in research for more inclusive insights, celebrating diversity of all kinds in my own community and beyond. Outside of work, I’m a proud mom of two energetic boys and an avid Bikram yoga enthusiast, always striving to find balance—on and off the mat.
Host
Melissa Barrios
Producer
Joe Lamson
Currently responsible for leading the Forsta existing strategic client growth in North America. Prior career positions included leadership and individual contributor roles in Business Development as well as operations at Kantar(GMI/Lightspeed) as well as Harris Interactive. Expertise in Software sales/deployment/management as well as operation execution in the research and experience industry.
Producer
Marissa Fohlin
Marissa has been working in market research since 2012, and her passion for the industry drives a continuous focus on improvement and delivering outstanding results on every project she supports. She specializes in managing complex research projects, fostering strong vendor relationships, and strategic client management. With extensive experience in both quantitative and qualitative research, Marissa ensures that every project—from initial design to final analysis—meets the highest standards. Since 2018, Marissa has served as the Communications Director for the Insights Association North Atlantic Chapter, contributing to the community that has played a significant role in her career. Marissa is also honored and excited to be involved with the DEI Matters podcast, where topics of diversity, equity, and inclusion within the insights field are explored, fostering impactful and thought-provoking discussions.
Producer
Rich Ratcliff
Rich Ratcliff is the Chief Trust Officer (CTrO) at OpinionRoute, driving data quality, transparency, and trust in the research process. With over 30 years in the Insights Industry, Rich is a hands-on leader who transforms ideas into value and profits. His expertise spans business intelligence, product development, team leadership, and financial strategy. Before OpinionRoute, he held key roles at The NPD Group, TNS, GfK, and successfully transitioned Carbonview Research into EnsembleIQ's research division.
VK
Editor
Veeraj Keshwala
What is DEI Matters: Insights Association North Atlantic Chapter?
Welcome to DEI Matters, the new podcast from the Insights Association North Atlantic Chapter! In this introductory episode, you'll meet our hosts and discover what Diversity, Equity, and Inclusion mean to them personally. We'll explore why DEI is not just important on an individual level, but also crucial for the insights community as a whole. Join us on this journey to understand how embracing DEI can enhance our work and drive impactful change!