1 00:00:00,000 --> 00:00:03,210 Morgan Franklin: You know, one of the hardest parts of 2 00:00:03,210 --> 00:00:06,690 podcasting, or let's be honest, making any kind of content at 3 00:00:06,690 --> 00:00:10,740 all, is being yourself. I don't know about you, but for me, 4 00:00:10,770 --> 00:00:14,670 knowing hundreds, 1000s, possibly millions of people will 5 00:00:14,670 --> 00:00:17,910 be listening to what I'm saying or watching what I'm doing is 6 00:00:17,910 --> 00:00:21,600 really intimidating. Opening yourself up to just one person 7 00:00:21,600 --> 00:00:25,080 is hard, right? So when you're faced with the idea of millions 8 00:00:25,080 --> 00:00:30,180 of people, debt is almost too much to comprehend. Over the 9 00:00:30,180 --> 00:00:34,260 past few months, I've put a very conscious effort into figuring 10 00:00:34,260 --> 00:00:39,630 out how to actually be myself online, which turns out, is a 11 00:00:39,630 --> 00:00:43,260 lot harder than I thought it was going to be what it takes to let 12 00:00:43,260 --> 00:00:46,710 down that guard of the manufactured version of us that 13 00:00:46,710 --> 00:00:51,000 we want the world to see us as, and how to overcome that year of 14 00:00:51,090 --> 00:00:55,950 vulnerability for long enough to actually click Post Hello and 15 00:00:55,950 --> 00:00:59,100 welcome to podcast for profit. My name is Morgan Franklin. I'm 16 00:00:59,100 --> 00:01:03,480 a Podcast Producer, strategist and educator. This podcast will 17 00:01:03,480 --> 00:01:07,410 help you create and grow a podcast that cuts through the 18 00:01:07,410 --> 00:01:11,010 noise of social media and speaks directly to your target 19 00:01:11,010 --> 00:01:15,090 audience. If you're ready to create a podcast that will align 20 00:01:15,090 --> 00:01:18,450 you with the experts in your industry, position yourself as a 21 00:01:18,450 --> 00:01:22,200 trusted leader and create another source of revenue for 22 00:01:22,200 --> 00:01:25,710 your business. You're in the right place, trying to be 23 00:01:25,710 --> 00:01:28,590 yourself online. Kind of feels like the first day of school, 24 00:01:28,620 --> 00:01:31,680 you know, like your teacher sits everybody down and they say that 25 00:01:31,710 --> 00:01:33,990 we're going to go around the room, introduce ourselves and 26 00:01:33,990 --> 00:01:38,970 like, say One fun fact, it has that same level of stress to it. 27 00:01:39,300 --> 00:01:42,930 You want to be cool, but not too cool. You want to know what to 28 00:01:42,930 --> 00:01:46,230 say, but you don't want to be too rehearsed. You want to seem 29 00:01:46,230 --> 00:01:50,070 friendly, but like not too eager, right? You want to be 30 00:01:50,070 --> 00:01:53,550 perfect, but also not too perfect, that nobody wants to 31 00:01:53,550 --> 00:01:57,120 hang out with you at lunch. And that quest for perfection, that 32 00:01:57,120 --> 00:02:00,930 wanting to be just the right amount of everything for most 33 00:02:00,930 --> 00:02:04,200 people, that pressure is enough to stop them from ever posting 34 00:02:04,200 --> 00:02:08,730 online, besides a few vacation pictures and random concert 35 00:02:08,730 --> 00:02:12,030 photos, they'll stay behind the safety of their screen. They'll 36 00:02:12,030 --> 00:02:16,080 stay behind the safety of a private profile. But not you. 37 00:02:16,110 --> 00:02:19,650 You're a podcaster. You know what it's like to share yourself 38 00:02:19,650 --> 00:02:24,570 online? Or do you? Do you know how to be yourself online? Or do 39 00:02:24,570 --> 00:02:28,320 you know how to be the brand, or yourself with four major content 40 00:02:28,320 --> 00:02:33,000 pillars, because that is not you, and this comes from a place 41 00:02:33,030 --> 00:02:37,200 of total vulnerability and honesty from me. I have really 42 00:02:37,200 --> 00:02:42,060 struggled with this. I want to separate myself from my podcast, 43 00:02:42,210 --> 00:02:46,290 from my brand, from me online, and I've told myself for so 44 00:02:46,290 --> 00:02:49,950 long, it was because I'm a private person. I'm a private 45 00:02:49,950 --> 00:02:55,650 person. That isn't true. The truth is, I'm afraid of someone 46 00:02:55,650 --> 00:03:00,000 contradicting me. I'm afraid of someone making me question 47 00:03:00,030 --> 00:03:05,160 myself. I'm afraid of being seen and someone thinking I'm not 48 00:03:05,160 --> 00:03:09,270 worthy of their time or energy. I'm afraid of rejection, and 49 00:03:09,270 --> 00:03:12,600 more specifically, rejection of who I truly am. And I think 50 00:03:12,600 --> 00:03:15,240 that's how so many of us feel, but we can't even put it into 51 00:03:15,240 --> 00:03:18,960 words, because we've put that brand out there instead of us. 52 00:03:19,050 --> 00:03:23,520 So if the brand gets rejected, it's still not us. We still 53 00:03:23,520 --> 00:03:25,530 don't feel that pain. Because, you know what, we never really 54 00:03:25,530 --> 00:03:28,050 put ourselves out there in the first place. And you can't hurt 55 00:03:28,050 --> 00:03:31,920 me if you don't actually know me. And we all feel this from 56 00:03:31,920 --> 00:03:35,490 the Creator with 10 followers to the Creator with 10 million 57 00:03:35,490 --> 00:03:38,670 followers, why do you think Beyonce doesn't do interviews? I 58 00:03:38,670 --> 00:03:41,760 mean, totally serious. Why do you think she only posts the 59 00:03:41,760 --> 00:03:45,180 most curated version of herself and her family and her work? 60 00:03:45,480 --> 00:03:48,570 Because she doesn't want us to come in and to critique and 61 00:03:48,570 --> 00:03:52,320 comment and give our opinion she's Beyonce. She doesn't have 62 00:03:52,320 --> 00:03:57,150 to. But you know why she doesn't have to? Because she spent 75% 63 00:03:57,150 --> 00:04:00,930 of her life putting everything on display for us, and we do not 64 00:04:00,930 --> 00:04:04,830 have that luxury. If you want to build a brand around yourself, 65 00:04:04,920 --> 00:04:09,840 as so many of us do, you have to share yourself, and not just how 66 00:04:09,840 --> 00:04:12,570 you scaled your business or created a product or did 67 00:04:12,570 --> 00:04:16,290 whatever you did. We want to know you. What are you 68 00:04:16,290 --> 00:04:19,980 interested in? What makes you happy? What are you thinking 69 00:04:19,980 --> 00:04:22,890 about, besides being a one dimensional person in your 70 00:04:22,890 --> 00:04:26,490 industry. And of course, this is so much easier said than done, 71 00:04:26,490 --> 00:04:29,610 right? I know, because I've been doing it, I have been 72 00:04:29,610 --> 00:04:33,750 drastically shifting my content from only being about my 73 00:04:33,750 --> 00:04:37,800 business to being about what it's like to run this business, 74 00:04:37,920 --> 00:04:40,620 what it's like to be a professional Podcast Producer, 75 00:04:40,770 --> 00:04:45,870 and more importantly, what I'm interested in, who I am, why you 76 00:04:45,870 --> 00:04:50,160 should care in the first place. Think about it like this. Let's 77 00:04:50,160 --> 00:04:52,050 just pretend that we're at a networking event, and you're 78 00:04:52,050 --> 00:04:54,570 shaking hands with people and asking them, like what they do. 79 00:04:54,570 --> 00:04:57,810 We're chit chatting. What's one of the main objectives that you 80 00:04:57,810 --> 00:05:02,520 have in this literal moment? It, it's probably to find a point of 81 00:05:02,520 --> 00:05:05,580 commonality that's outside of work, right? We're all 82 00:05:05,580 --> 00:05:08,070 desperately trying to find, okay, what is something that 83 00:05:08,070 --> 00:05:11,640 connects us, that is not your literal job title, and most of 84 00:05:11,640 --> 00:05:13,860 the time, if I'm being honest with you, I just skip straight 85 00:05:13,860 --> 00:05:15,930 to the compliment where I talk about what's going on at the 86 00:05:15,930 --> 00:05:20,250 event. I'm trying to leave the boring parts out and get to know 87 00:05:20,250 --> 00:05:23,610 you hey, I love your shoes. What's been your favorite event 88 00:05:23,610 --> 00:05:27,480 here? Oh my gosh, me too. Did you see so and so? Yes, I love 89 00:05:27,480 --> 00:05:30,870 her from this. And can you believe this? And, wow, I've 90 00:05:30,870 --> 00:05:35,790 just made a lasting connection. And, better yet, a friend. You 91 00:05:35,790 --> 00:05:38,610 know what an unsuccessful interaction at a networking 92 00:05:38,610 --> 00:05:42,030 event usually sounds like, hello, I work at such and such, 93 00:05:42,030 --> 00:05:45,210 doing such and such. Oh, cool. I work at such and such, doing 94 00:05:45,210 --> 00:05:48,510 such and such. Nice to meet you. You are never going to talk to 95 00:05:48,510 --> 00:05:51,570 that person again or think about them ever again, like the people 96 00:05:51,570 --> 00:05:54,060 that you just meet on the surface level and you're talking 97 00:05:54,060 --> 00:05:57,000 about your credentials with each other, you will never think 98 00:05:57,000 --> 00:06:00,450 about that person ever again. And why would you it was such a 99 00:06:00,450 --> 00:06:04,440 surface level conversation about just your professional work, it 100 00:06:04,440 --> 00:06:08,130 meant nothing to you. It meant nothing to them. And so all this 101 00:06:08,130 --> 00:06:12,510 being said, Why are you only being the I work at such and 102 00:06:12,510 --> 00:06:16,530 such, and I do such and such with your online persona, and 103 00:06:16,530 --> 00:06:19,050 when you think about it in the context of real life and social 104 00:06:19,050 --> 00:06:21,960 media being an extension of you, and all the content that you 105 00:06:21,960 --> 00:06:25,530 create your podcast being an extension of you. When you know 106 00:06:25,530 --> 00:06:29,130 that people don't really connect with this in real life, why are 107 00:06:29,130 --> 00:06:33,060 you making it the only kind of content that you're showing up 108 00:06:33,060 --> 00:06:36,930 with online? You know what I'm saying, and I'm 100% guilty of 109 00:06:36,930 --> 00:06:40,590 this. I'm still working on it. It's taken me a long time to 110 00:06:40,590 --> 00:06:43,860 wake up to this information, because I've been so stuck in 111 00:06:43,860 --> 00:06:47,550 wanting every single thing to be tied up with a beautiful 112 00:06:47,580 --> 00:06:52,050 matching bow that I neglect to realize that no one really 113 00:06:52,050 --> 00:06:56,490 cares. They don't. They don't care about the beautiful graphic 114 00:06:56,520 --> 00:06:59,400 or the perfectly designed pin or the meticulously scripted 115 00:06:59,400 --> 00:07:05,010 podcast. We're living in a world of fast paced content. People 116 00:07:05,010 --> 00:07:08,970 want it and they want it now, and most of the time they don't 117 00:07:08,970 --> 00:07:14,160 care if it's at the cost of it not being exactly perfect, of it 118 00:07:14,160 --> 00:07:17,310 just kind of coming out how it is. Because everything is 119 00:07:17,310 --> 00:07:20,610 happening so fast that if you actually want to grow an 120 00:07:20,610 --> 00:07:25,650 audience showing up consistently is so much more important than 121 00:07:25,650 --> 00:07:30,480 showing up perfectly. But how do you really get past this? How do 122 00:07:30,480 --> 00:07:34,770 you climb cringe mountain? How can you make that messy Lo Fi 123 00:07:34,770 --> 00:07:37,770 content that is performing so well right now and is getting 124 00:07:37,770 --> 00:07:41,820 all the views and likes and downloads first of all, the 125 00:07:41,820 --> 00:07:46,680 first step towards success is accepting failure as your 126 00:07:46,680 --> 00:07:52,530 friend, people who never try, never fail. But on the flip side 127 00:07:52,530 --> 00:07:58,350 of that, people who never try, never succeed. And this is a 128 00:07:58,350 --> 00:08:02,790 necessary vulnerability to doing anything new, and you have to 129 00:08:02,790 --> 00:08:06,660 start to pursue that anxiety. You have to see that anxiety of 130 00:08:06,660 --> 00:08:11,550 failing as your friend. I like to think of this as a numbers 131 00:08:11,550 --> 00:08:15,570 game, because really, that's all it is. Let's say that you make 132 00:08:15,690 --> 00:08:19,590 100 podcast episodes over the next year, and two of those 133 00:08:19,590 --> 00:08:23,490 really take off. On the other hand, let's say that you make 134 00:08:23,640 --> 00:08:28,170 100 podcast episodes over the next five years, and two of 135 00:08:28,170 --> 00:08:31,350 those really take off. It's the same amount of work and it's the 136 00:08:31,350 --> 00:08:36,060 exact same results, but it feels like it's happening much less 137 00:08:36,060 --> 00:08:39,960 consistently, because instead of you having a really successful 138 00:08:39,960 --> 00:08:43,980 episode that's popping off every six months. You're now having 139 00:08:43,980 --> 00:08:48,390 one every two and a half years, and that's really hard as a 140 00:08:48,390 --> 00:08:53,250 creator and just a person with feelings to keep going when you 141 00:08:53,250 --> 00:08:57,420 are seeing that success so inconsistently. Because, like I 142 00:08:57,420 --> 00:09:01,350 said, it's the same amount of work, it's the same results, but 143 00:09:01,350 --> 00:09:05,010 it's just happening at a different frequency which makes 144 00:09:05,040 --> 00:09:08,700 us perceive it so much differently. This is what helps 145 00:09:08,700 --> 00:09:13,740 me the most. Make a goal for yourself and stick to it. I am 146 00:09:13,740 --> 00:09:17,220 never accountable to myself for posting unless I have a 147 00:09:17,220 --> 00:09:20,610 predetermined goal. For example, on Sunday, I'll say this week, 148 00:09:20,610 --> 00:09:22,980 I'm posting four times on threads, two times on LinkedIn, 149 00:09:22,980 --> 00:09:26,070 four times on Tiktok, once on Instagram, and I'm sending out a 150 00:09:26,070 --> 00:09:28,350 newsletter. And that sounds like so much when I'm saying it 151 00:09:28,350 --> 00:09:31,230 right? And honestly, that is usually about half of what I'm 152 00:09:31,230 --> 00:09:34,140 putting out in a week. But when I have it all mapped out, it 153 00:09:34,140 --> 00:09:38,730 makes it so much easier. It goes from being 12 pieces of content 154 00:09:38,730 --> 00:09:42,390 individually to making four pieces of content and 155 00:09:42,390 --> 00:09:46,260 repurposing it across five different platforms. That way 156 00:09:46,290 --> 00:09:49,860 I'm not just relying on my old set of tricks and only talking 157 00:09:49,860 --> 00:09:53,790 about my business. I can take that extra time to think about 158 00:09:53,880 --> 00:09:57,930 if this is actually connecting with someone and coming from my 159 00:09:57,930 --> 00:10:01,950 heart and is actually something. I am interested in right now, 160 00:10:01,950 --> 00:10:05,610 and I want to talk about I don't just feel pressured to only 161 00:10:05,610 --> 00:10:08,640 share my podcast episode, and then I get so caught up in 162 00:10:08,640 --> 00:10:11,400 everything that I can't even think about what would actually 163 00:10:11,400 --> 00:10:15,660 connect with my audience. Let's talk about how to correctly use 164 00:10:15,690 --> 00:10:19,320 authority content marketing. I think this is where so many of 165 00:10:19,320 --> 00:10:22,980 us have misconceptions about what our future customer or 166 00:10:22,980 --> 00:10:27,300 listener or follower actually wants to hear from us again? 167 00:10:27,300 --> 00:10:29,550 Let's act like this is you meeting someone for the first 168 00:10:29,550 --> 00:10:33,870 time. You would never walk up to someone and say, Hey, I've made 169 00:10:33,900 --> 00:10:38,100 $500,000 in sales in the past three months, and I've got four 170 00:10:38,100 --> 00:10:43,200 clients from this email sequence. No, that'd be insane. 171 00:10:43,350 --> 00:10:47,790 So why are we using that kind of content at the top of funnel to 172 00:10:47,790 --> 00:10:52,620 draw people in? I understand that it's impressive, and I know 173 00:10:52,620 --> 00:10:56,670 that, again, authority content does have a place to prove your 174 00:10:56,670 --> 00:11:00,840 credibility. But instead, what about authority content that 175 00:11:00,840 --> 00:11:04,920 talks about your story, that shares a struggle you've had, 176 00:11:04,920 --> 00:11:08,700 and like how you overcame it, and how the audience can too. 177 00:11:09,300 --> 00:11:12,600 What about what it looks like to work with you, or how you 178 00:11:12,630 --> 00:11:15,780 actually have achieved all the success that's brought you to 179 00:11:15,780 --> 00:11:19,290 where you are? That's what's going to grow your community. 180 00:11:19,440 --> 00:11:23,970 That's what's going to make you a personal brand and podcast 181 00:11:24,000 --> 00:11:27,990 that people want to follow and that they can't wait to listen 182 00:11:27,990 --> 00:11:31,590 to. I remember in college, we had a representative from 183 00:11:31,590 --> 00:11:34,620 Lululemon come to our university, which, for our rural 184 00:11:34,620 --> 00:11:38,100 Tennessee School, was a really big deal. I remember thinking 185 00:11:38,100 --> 00:11:41,850 even then, wow, Lululemon, if I could ever figure out how to 186 00:11:41,880 --> 00:11:44,550 market my business like Lululemon, I'd never have to 187 00:11:44,550 --> 00:11:47,940 worry about anything ever again. She started her presentation 188 00:11:47,940 --> 00:11:50,880 with showing us a bunch of pictures of women working out 189 00:11:50,880 --> 00:11:53,970 and smiling and a whole bunch of stuff, nothing really directly 190 00:11:53,970 --> 00:11:57,720 linked to Lululemon, just basically vibes of what a upper 191 00:11:57,720 --> 00:12:01,860 middle class woman who wore Lululemon and spent $300 on a 192 00:12:01,860 --> 00:12:06,480 workout outfit would like, and she said, It's not the product 193 00:12:06,480 --> 00:12:12,810 you create. It's the tribe, the tribe. I still think about her 194 00:12:12,810 --> 00:12:16,680 saying that, because in that moment, it was awe inspiring to 195 00:12:16,680 --> 00:12:20,430 me. The funny thing is, I thought I knew exactly what she 196 00:12:20,430 --> 00:12:24,540 meant. And now, 10 years later, I still think about it. I'm not 197 00:12:24,540 --> 00:12:29,820 sure I exactly know even now, but I do know one thing, people 198 00:12:29,820 --> 00:12:34,320 want to feel a part of something. They want to align 199 00:12:34,320 --> 00:12:37,290 themselves with, someone that they relate to and that 200 00:12:37,290 --> 00:12:41,550 represents them in a better way than they could even represent 201 00:12:41,550 --> 00:12:46,980 themselves. If you aren't taking the time to cultivate that tribe 202 00:12:47,130 --> 00:12:50,850 through your content and your podcast or even the way you 203 00:12:50,880 --> 00:12:55,710 interact with people online, it is going to be a very long road 204 00:12:55,800 --> 00:13:00,150 for you to arrive at any successful destination. I went 205 00:13:00,150 --> 00:13:02,700 to a podcaster's event in Nashville a couple weeks ago, 206 00:13:02,700 --> 00:13:06,810 and their featured speaker was Jad Abner Rob he's the creator 207 00:13:06,810 --> 00:13:10,740 of Radiolab on NPR, and Dolly Parton's America, arguably two 208 00:13:10,740 --> 00:13:14,490 of the most successful podcasts to ever exist. Right during the 209 00:13:14,490 --> 00:13:19,170 Q and A someone asked him about how long it took him to find his 210 00:13:19,170 --> 00:13:22,350 voice, quote, unquote. And I thought this was so interesting. 211 00:13:22,350 --> 00:13:26,190 He said it'd sometimes take him two hours of warming up and 212 00:13:26,190 --> 00:13:29,760 reading and practicing bullet points to get his voice ready to 213 00:13:29,760 --> 00:13:32,490 record so that he didn't just sound like he was reading off a 214 00:13:32,490 --> 00:13:35,280 piece of paper, or being that kid that stands up in front of 215 00:13:35,280 --> 00:13:37,830 the whole class on the first day of school and doesn't know what 216 00:13:37,830 --> 00:13:40,950 he's saying. This was really shocking to me, because 217 00:13:40,950 --> 00:13:43,860 throughout his entire presentation at any podcast I've 218 00:13:43,860 --> 00:13:47,190 ever heard him on, he's been the most captivating person to 219 00:13:47,190 --> 00:13:50,250 listen to during his presentation, he was telling the 220 00:13:50,250 --> 00:13:54,150 story of a girl who walks down a hall and sees a ball. And I was 221 00:13:54,150 --> 00:13:57,720 paying attention to this like it was a prophecy. But there's a 222 00:13:57,720 --> 00:14:01,680 very important lesson to be learned here. Most of the time, 223 00:14:01,920 --> 00:14:06,060 the people that we think are so effortless and naturally good at 224 00:14:06,060 --> 00:14:10,500 being themselves, online or even in person, have spent a lot of 225 00:14:10,500 --> 00:14:14,460 time and effort to just come off like they showed up one day like 226 00:14:14,460 --> 00:14:17,880 this. And I just want to say the Internet is a scary place. 227 00:14:17,880 --> 00:14:22,050 Sometimes there's a lot of people with a lot of feelings, 228 00:14:22,410 --> 00:14:26,550 and not that many places for them to direct those feelings. 229 00:14:27,210 --> 00:14:31,320 No matter how much of yourself you share or what you post, 230 00:14:31,470 --> 00:14:35,820 someone that starts following you online is never really going 231 00:14:35,820 --> 00:14:40,260 to know you. They might think they do, but as you know, they 232 00:14:40,260 --> 00:14:44,580 don't, don't ever take someone saying something about you 233 00:14:44,580 --> 00:14:48,450 online personally. I know this is the hardest and most 234 00:14:48,480 --> 00:14:53,130 intimidating part, but it's the truth. They don't know you. They 235 00:14:53,130 --> 00:14:57,690 don't know your experiences or your knowledge or your life, and 236 00:14:57,690 --> 00:15:01,260 even when they try to comment like they do. So they still 237 00:15:01,260 --> 00:15:05,910 don't block every person who makes you doubt yourself or 238 00:15:05,910 --> 00:15:09,570 makes you feel less than the absolute superstar that you are. 239 00:15:09,810 --> 00:15:13,920 There is no time, and they don't deserve one second of your 240 00:15:13,920 --> 00:15:18,180 attention. You don't have to remake the wheel. I know I say 241 00:15:18,180 --> 00:15:21,540 this in almost every episode, but it's because it's true, you 242 00:15:21,540 --> 00:15:25,830 don't have to remake the wheel. If you listen to this entire 243 00:15:25,830 --> 00:15:28,590 episode and you're thinking, Okay, I know I want to start 244 00:15:28,590 --> 00:15:33,480 showing up online more as myself. What do I do now? Where 245 00:15:33,480 --> 00:15:37,710 do I start? I just want you to go into your saved content 246 00:15:37,800 --> 00:15:40,770 wherever that is, whether it's on Instagram or Tiktok, or 247 00:15:40,770 --> 00:15:45,180 Pinterest or wherever, look at the content you liked so much 248 00:15:45,180 --> 00:15:50,040 that you took the time to save it and start there. What do you 249 00:15:50,040 --> 00:15:54,840 love about this content? What connection Did you find with it? 250 00:15:55,200 --> 00:15:58,740 And just start there. There is nothing new under the sun. 251 00:15:59,010 --> 00:16:02,400 Everything is just a reuse of a recycled piece of content 252 00:16:02,400 --> 00:16:05,160 inspired by something else that happened 50 years ago, that 253 00:16:05,160 --> 00:16:08,190 someone else ripped off. Remembering that always helps me 254 00:16:08,190 --> 00:16:12,060 when I feel overwhelmed and I feel like I just don't know what 255 00:16:12,060 --> 00:16:15,210 to create or how I can do something new that someone else 256 00:16:15,210 --> 00:16:20,130 hasn't already said or done. You can do this. You can show up as 257 00:16:20,130 --> 00:16:24,420 the amazing, interesting, complex person you are online, 258 00:16:24,840 --> 00:16:30,180 and your podcast and your brand and your business will be better 259 00:16:30,180 --> 00:16:35,670 for it. And as always, I can't wait to listen to your podcast. 260 00:16:35,910 --> 00:16:38,580 Hey, thank you so much for joining me on this episode. If 261 00:16:38,580 --> 00:16:41,310 you enjoyed the podcast and you'd like to hear more episodes 262 00:16:41,310 --> 00:16:44,160 like this one. Go ahead and subscribe to the show. New 263 00:16:44,160 --> 00:16:47,040 episodes air every Monday morning, and if you found this 264 00:16:47,040 --> 00:16:49,860 episode valuable and you want to help other business owners and 265 00:16:49,860 --> 00:16:52,860 podcasters, will you leave me a five star review. It helps the 266 00:16:52,860 --> 00:16:56,250 show rank higher in the charts and brings more entrepreneurs 267 00:16:56,250 --> 00:16:59,520 the information they need to start making money on their 268 00:16:59,520 --> 00:17:00,480 podcast.