Women in Product Marketing

In this week's episode, Mary sits down with Katherine Kelly, Head of Product & Solutions Marketing at Slack, to hear her story on accepting a new role not only in the midst of a pandemic, but also while being seven months pregnant. Katherine's PMM superpowers are aligning stakeholders and messaging. She also believes strongly in saying "YES" to opportunities that arise and considering decisions not only in the short term, but in the long term. Listen to this episode to hear more of her incredible story.

Show Notes

Connect with Katherine on Linkedin.
Join Katherine on Sharebird.

1. What have you learned lately?
2. Can you tell us a little more about your time at Zendesk and your new role at Slack?
3. So you are joining Slack at a really interesting time - you’re expecting! How are your on-boarding and setting up your team for success?
4. How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing, in a way that you feel comfortable with?
5. What have you found most effective in getting stakeholder aligned on marketing strategy?
6. What about for messaging? How do you align on that with multiple stakeholders?
7. There’s often this conversation in PMM about generalists vs. specialists. On your team you described the 3 pillars - how do you balance each? And what types of PMMs / marketers are you looking for at each? 
8. One is the one thing that has been most important in growing your career? 
9. How do you network? 
10.How do you make sure you connect with people so you can share learnings / best practices? 
11.Who are some of your mentors?
12.What is the thing, personally or professionally, that you are proudest of?
13. Is there any other advice for you have for women in product marketing? 

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.