Talk Commerce

Do you know the four ways to add B2B business to your B2C Shopify Store? Avi Kumar helps us to understand some of the complexities around doing B2B on Shopify. We discuss different business models and how you can be successful on your SaaS-based eCommerce store.

Avi is the owner and chief wizard of Invisible PPC, a white label PPC company that is helping agencies break into new markets.

Four ways to add B2B business to your B2C on Shopify:
Keep it simple, offer special Discount codes on the current B2C site for small-scale B2B sales and/or just testing waters.
For more robust solutions consider
Third-party wholesale applications. Simplicity and single store to serve B2c and B2B
Use Shopify’s wholesale channel if already paying for Shopify Plus. This provides a simple ordering channel to receive B2Bo orders.
Finally, a fully separate Shopify online store gives B2B customers the most leeway both during and after the project, enabling, among other things, different catalogs and promotions in different stores.

Trying to go online from the Distributer model, consider these points:
1. Is your distributor willing to buy the product/service online? First test with them.
2. Set a higher price on the website Vs what distributor end retailers can offer? Will keep your distributors/retailers happy and trust us clients are willing to pay higher prices on the Brand site.
3. Offer exclusive products online
4. Exclude distributor Geo from online and go in new areas.
5. Offer a percentage for online sales in their territory, this will buy their goodwill and support for online.

InvisblePPC White Label Google/Bing ads service focused local businesses, a great choice for small agencies working in the local markets.
Highly cost-effective and ROI positive to run Google ads for local business niches.

Show Notes

Do you know the four ways to add B2B business to your B2C Shopify Store? Avi Kumar helps us to understand some of the complexities around doing B2B on Shopify. We discuss different business models and how you can be successful on your SaaS-based eCommerce store. Avi is the owner and chief wizard of Invisible PPC, a white label PPC company that is helping agencies break into new markets. Four ways to add B2B business to your B2C on Shopify: Keep it simple, offer special Discount codes on the current B2C site for small-scale B2B sales and/or just testing waters. For more robust solutions consider Third-party wholesale applications. Simplicity and single store to serve B2c and B2B Use Shopify’s wholesale channel if already paying for Shopify Plus. This provides a simple ordering channel to receive B2Bo orders. Finally, a fully separate Shopify online store gives B2B customers the most leeway both during and after the project, enabling, among other things, different catalogs and promotions in different stores. Trying to go online from the Distributer model, consider these points: 1. Is your distributor willing to buy the product/service online? First test with them. 2. Set a higher price on the website Vs what distributor end retailers can offer? Will keep your distributors/retailers happy and trust us clients are willing to pay higher prices on the Brand site. 3. Offer exclusive products online 4. Exclude distributor Geo from online and go in new areas. 5. Offer a percentage for online sales in their territory, this will buy their goodwill and support for online. InvisblePPC White Label Google/Bing ads service focused local businesses, a great choice for small agencies working in the local markets. Highly cost-effective and ROI positive to run Google ads for local business niches.

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com