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From zero to a hundred is back after a short summer break, and we're just back from SBC Lisbon, where one topic kept coming up. The response to True Value was overwhelming, with questions about how it came about, how it works, what problem it solves and why it matters. This special episode answers them.
True Value measures what a gameplay session is worth over the long run, with luck taken out of the result. And it starts with a player's very first session.
In episode 5 of From zero to a hundred, Simon Lidzén sits down with Ed Dickerson, one of the people behind the model, to talk about what that makes possible for operators: finding VIPs they've overlooked, understanding which affiliates bring valuable players, and making better decisions about bonuses.
They also explain what goes into the model. The games, the stakes, the way someone plays and the bonus terms all affect each other. Accounting for those details has taken years of work, starting with Greco.
And they look at why decision intelligence matters more than ever during the AI transformation. From planning what a promotion will cost to giving AI agents a reliable measure of value, this episode explores what changes when operators have a clearer picture of the business they're generating.
True Value measures what a gameplay session is worth over the long run, with luck taken out of the result. And it starts with a player's very first session.
In episode 5 of From zero to a hundred, Simon Lidzén sits down with Ed Dickerson, one of the people behind the model, to talk about what that makes possible for operators: finding VIPs they've overlooked, understanding which affiliates bring valuable players, and making better decisions about bonuses.
They also explain what goes into the model. The games, the stakes, the way someone plays and the bonus terms all affect each other. Accounting for those details has taken years of work, starting with Greco.
And they look at why decision intelligence matters more than ever during the AI transformation. From planning what a promotion will cost to giving AI agents a reliable measure of value, this episode explores what changes when operators have a clearer picture of the business they're generating.
Creators and Guests
Host
Simon Lidzén
What is From zero to a hundred?
From Zero to a Hundred is a behind-the-scenes look into the inner workings of Fast Track.
Hosted by Fast Track CEO and co-founder Simon Lidzén, each episode explores the decisions, experiments, challenges, and breakthroughs shaping the company in real time. Through conversations with the people driving that change, listeners get an inside view of how Fast Track approaches leadership, innovation, culture, technology, and growth.
With a culture built on trust, transparency, and continuous improvement, Fast Track has become known for moving quickly while staying deeply connected to its people. This podcast opens the door to those conversations.
Not polished success stories. Not hindsight. Just honest discussions about what is working, what isn't, and what we're learning along the way.