In this episode I speak with Arvid Kahl, who sold his SaaS, FeedbackPanda, for a life-changing amount of money in 2019, two years after founding the business and growing it to $55k a month. Arvid writes on TheBootstrappedFounder.com because bootstrapping is a desirable, value- and wealth-generating way of running a company. He's written the book Zero to Sold and more recently, The Embedded Entrepreneur which at the time of recording was called Audience First, which you'll hear us reference in the episode.
Get the full, 60 minute conversation with Arvid here with the Indie Feast membership.
What we covered in this episode:
- The Feedback Panda story
- Was the ambition to sell the company from the start?
- What Indie Hackers can learn from Zero to Sold
- What happens once you sell a business?
- Why settle on the format of a book?
- Why didn't Arvid make his book free?
- How to find a critical problem in a market that's willing to pay
- Tips for going into a crowded market
- How to to find your audience
Today we have Embarque.io supporting the show! Embarque is run by a fellow indie hacker and has just crossed 6 figures in revenue. Embarque is an agency that offers productised SEO content that converts.
What is Indie Bites?
Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income.