In this episode of Future Proofed, Kyle Coleman chats with Sam Jacobs, Founder and CEO of Pavilion, about the evolution of go-to-market strategies in today's complex business landscape.
Sam shares his insights on navigating the pressure and short tenures facing CROs and CMOs, and how Pavilion's community of 10,000+ executives is helping members build better companies and become the best versions of themselves.
3 Key Takeaways
1. Go-to-market has replaced sales as companies shift focus from growth-at-any-cost to profitable, efficient growth. Retention is becoming more important than new business, requiring intentional alignment between sales, marketing, customer success, revenue operations and the CEO.
2. Setting realistic revenue targets and investing in sales efficiency through quality data, infrastructure and enablement are key to sustainable growth. The days of endlessly adding headcount without the right foundation are over.
3. AI is still in its early innings but holds immense potential to accelerate GTM strategies, from hyper-personalizing outbound at scale to analyzing hiring trends for smarter account planning. The bar for venture funding has gotten higher, making capital efficiency and valuation management critical.
For any go-to-market executive looking to build a durable, high-growth company in today's environment, this episode is a must-listen.
Sam and Kyle dive deep into the metrics, mindsets and strategies needed to achieve profitable, efficient growth.
Expect an engaging discussion packed with actionable insights on leveraging AI, investing in infrastructure, and putting the customer at the center of your GTM engine. Don't miss it!
What is Future Proofed. ?
Welcome to "Future Proofed," the podcast for forward-thinking professionals eager to keep their career and company at the cutting edge.
Traditional go-to-market (GTM) strategies have become clunky, inefficient, and bloated. This show explores the intersection of AI and GTM strategies to ensure you cut the GTM Bloat and build a future-ready approach.
Each episode of "Future Proofed" dives deep into how AI redefines what it means to craft effective go-to-market strategies. From actionable insights on integrating AI into your sales, marketing, and product strategies, to expert interviews that shine a light on the new best practices changing industries, this podcast is an essential resource for anyone looking to upgrade their GTM playbook.
Our host, Kyle Coleman, is a seasoned expert in GTM and AI innovation. He breaks down complex concepts into practical, actionable advice. With "Future Proofed," you'll learn how to:
- Leverage AI and machine learning to supercharge your GTM strategies.
- Navigate the challenges and opportunities presented by new technology trends.
- Adapt and thrive in the fast-paced digital economy.
- Foster a culture of innovation and agility within your team or organization.
Don't let the wave of the future leave you behind. Tune into "Future Proofed" and stay ahead of the curve as you learn to leverage the power of AI for your GTM strategy.