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Listen in as Marcus Andrews joins us to talk about the current state of B2B product marketing and how things are evolving as organizations shift from growth at all costs strategies to having more focus on retaining and growing their existing customer base. He also shares four things every go to market team should be considering as we face uncertain times in the coming quarters.
Show Notes
Listen in as Marcus Andrews joins us to talk about the current state of B2B product marketing and how things are evolving as organizations shift from growth at all costs strategies to having more focus on retaining and growing their existing customer base. He also shares four things every go to market team should be considering as we face uncertain times in the coming quarters.
Marcus Andrews is the Director of Product Marketing at Pendo and the author of a book called Narrative Design for Business. He's a well respected member of the Product Marketing Alliance and an authority on all things product and how it influences the rest of the organization. Follow Marcus on LinkedIn to learn more.
Marcus Andrews is the Director of Product Marketing at Pendo and the author of a book called Narrative Design for Business. He's a well respected member of the Product Marketing Alliance and an authority on all things product and how it influences the rest of the organization. Follow Marcus on LinkedIn to learn more.
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Creators and Guests
What is REVolution?
Join us for illuminating conversations with the brightest minds in B2B while we explore the rewarding and challenging parts of generating revenue as a team sport across sales, marketing, customer success, and beyond. Powered by Klearly and hosted by Mary Blanks and Alex Krawchick.