James Dooley: SEO in general, so organic SEO. Can you be building up your website, trying to get your website ranking better? If you are in local area, you might want to do your service with the area where you cover, so like plumbing in Manchester, create a page for that. Hopefully then share that on the Google Business Profile of what you mentioned.

Guest: But trying to get organic rankings, the amount of search volume that people are out there searching for different services of what you do. Or it could be some blog posts that you could be doing as well.

James Dooley: There's different strategies on there. You can be doing, but ideally you want good quality content, build up topical authority, and try and get some third-party backlinks to power up the site to get those organic SEO rankings.