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From developing a new way to produce whole-cut fish to preparing for a major retail launch, Ofek Ron, Co-founder and CEO of Oshi, shares the lessons behind building a plant-based seafood company in a challenging alternative protein market.
From developing a new way to produce whole-cut fish to preparing for a major retail launch, Ofek Ron, Co-founder and CEO of Oshi, shares the lessons behind building a plant-based seafood company in a challenging alternative protein market.
In this episode of the Protein Production Technology International Podcast, Nick Bradley speaks with Ofek about Oshi’s journey from its beginnings in Israel to expanding across the US. Ofek explains why he chose to focus on seafood, the opportunity in plant-based fish fillets, and how a mission to reduce animal use has shaped the company’s decisions.
Ofek discusses Oshi’s patented Modular Layering Technology, which creates the structure and texture of fish fillets, and the challenges of developing machinery capable of producing them at scale. He shares lessons from redesigning production equipment, simplifying engineering decisions, and reducing production costs — including plans to bring the cost per fillet down further through a manufacturing partnership in Brazil.
The conversation also explores Oshi’s upcoming Whole Foods Market launch, the realities of securing retail distribution, and the work required to maintain sales once products reach shelves. Ofek reflects on building a lean team, the importance of practical experience and discipline, and why he believes crowdfunding can offer food-tech companies more than capital by turning customers into investors and brand ambassadors.
Finally, Ofek looks ahead to the challenges of building stable demand and an efficient supply chain, while sharing his perspective on the future of alternative proteins, hybrid products, and the importance of focusing on nutritious, whole meals rather than protein alone.
The Future of Protein Production is connecting companies working to make the global protein system more sustainable, kind and fair for the planet, people, and animals.
To read the most recent edition of Protein Production Technology, our multi-media magazine, click here: https://www.futureofproteinproduction.com/
#Oshi #PlantBasedSeafood #AlternativeProtein #FoodTech #FutureOfProtein #ProteinProductionTechnology
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What is Protein Production Technology Podcast?
Helping the industry understand how it will revolutionize modern protein production and help build a healthier, more efficient, and sustainable global protein system