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Deanna is the Chief Innovation officer at DAM company Widen. Widen is a tech company 70 years young that's developed with its customers from engraving to printing and through to software. Deanna started at the company about 15 years ago and has worked through to a senior position, heading up Product Development.
Before the pandemic, DAM was used mainly by creative teams. Now it's a hub for all employees, teams, and customers in the business ecosystem. Here, we explore what's changed, as well as the Widen innovation process, and how it's all about changing behaviors. Deanna also explains what she thinks is the next big innovation, and the importance of balancing customer and employee satisfaction.
Deanna is the Chief Innovation officer at DAM company Widen. Widen is a tech company 70 years young that's developed with its customers from engraving to printing and through to software. Deanna started at the company about 15 years ago and has worked through to a senior position, heading up Product Development.
Before the pandemic, DAM was used mainly by creative teams. Now it's a hub for all employees, teams, and customers in the business ecosystem. Here, we explore what's changed, as well as the Widen innovation process, and how it's all about changing behaviors. Deanna also explains what she thinks is the next big innovation, and the importance of balancing customer and employee satisfaction.
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