Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more.
Hey Brand Nerds! We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade. Lots to learn from Scott weaved into great stories including these highlights:
- Speak truth to power
- Be introspective
- As a marketer, important to find the optimal balance of driving revenue vs. not pissing your target audience off
- Align systems, data, and tech with your brand and brand strategy
- Full heads of garlic and BMWs do not mix!
#scottdoniger #marketing #branding #kyriba #sprinklr #bmw #adidas #jordanbrand #nike #ardsleyhighschool
What is Brands, Beats & Bytes?
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck