What Works

How do you prepare your small business for economic ups and downs?

Show Notes

How do you prepare your small business for economic ups and downs? Is a recession inevitable? And what even is a recession? In this episode, unpack why the economy cycles through periods of boom and bust. I also demonstrate how a similar cycle is at play in the online business space. And I offer some strategies for making sustainable business decisions—no matter what happens with the economy.
Footnotes:
Article versions of episodes are posted at explorewhatworks.com every Thursday. To get those articles delivered straight to you, free of charge, go to explorewhatworks.com/weekly
Have a question about an episode of What Works? Is there something you've noticed online, in the news, or in your business that you're curious about? Go to zipmessage.com/whatworks! Leave me a message, and I'll try to respond in a future episode!
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What is What Works?

Work is central to the human experience. It helps us shape our identities, care for those we love, and contribute to our communities. Work can be a source of power and a catalyst for change. Unfortunately, that's not how most of us experience work—even those who work for themselves. Our labor and creative spirit are used to enrich others and maintain the status quo. It's time for an intervention. What Works is a show about rethinking work, business, and leadership for the 21st-century economy. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.