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I’m joined by Marc Lou, a serial entrepreneur and indie hacker legend, as we explore innovative startup ideas, and his frameworks for content marketing, gamification, and pricing
1) Sell Digital Products
• Create courses/ebooks on what you know
• Focus on life-changing hacks (e.g. better sleep)
• Use gamma.app for slick lead magnets
Pro tip: Share your personal journey, not just advice
2) Document your journey publicly:
• Share what you're working on (Twitter, YouTube, etc.)
• Creates initial traction & builds audience
• Find your authentic voice over time
Key: Use "I" statements, not "you should" when starting out
3) Smart pricing strategies:
• Always use a paywall
• Don't undervalue your work
• Research competitor prices
• Test one-time vs. subscription models
"When it's cheap, people will undervalue the product." - Mark
4) Harness the power of gamification:
• Inspired by Pokemon Sleep's $100M success
• Apply to habits: sleep, diet, workouts
• Use leaderboards, points, rewards
5) Gamify GitHub commits for devs!
• Combine Github commits with credit card point system
• Create leaderboards and scorecards for commits
• Leverage word of mouth and social for growth
6) Stripe Atlas alternative for indie hackers
• Legal setup & tax optimization
• Simplify global business setup
• Explore international business structures
• Premium support services
"It's the #1 question I receive on every YouTube video." - Mark on legal advice!
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
To improve your rankings your business on Google and using AI for SEO, sign up to
http://boringmarketing.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND MARC ON SOCIAL
X/Twitter: https://x.com/marc_louvion
Youtube: https://www.youtube.com/@marc-lou
Marc Lou: https://marclou.com
Episode Timestamps:
0:00 Intro
03:26 Startup Idea 1: Sell Digital Products
10:32 Framework for Content Marketing
16:21 Framework for Pricing Products
24:07 Framework for Gamifying Apps/Life
30:37 Startup Idea 2: Gamify GitHub commits for devs!
33:07 Startup Idea 3: Stripe Atlas alternative for indie hackers
1) Sell Digital Products
• Create courses/ebooks on what you know
• Focus on life-changing hacks (e.g. better sleep)
• Use gamma.app for slick lead magnets
Pro tip: Share your personal journey, not just advice
2) Document your journey publicly:
• Share what you're working on (Twitter, YouTube, etc.)
• Creates initial traction & builds audience
• Find your authentic voice over time
Key: Use "I" statements, not "you should" when starting out
3) Smart pricing strategies:
• Always use a paywall
• Don't undervalue your work
• Research competitor prices
• Test one-time vs. subscription models
"When it's cheap, people will undervalue the product." - Mark
4) Harness the power of gamification:
• Inspired by Pokemon Sleep's $100M success
• Apply to habits: sleep, diet, workouts
• Use leaderboards, points, rewards
5) Gamify GitHub commits for devs!
• Combine Github commits with credit card point system
• Create leaderboards and scorecards for commits
• Leverage word of mouth and social for growth
6) Stripe Atlas alternative for indie hackers
• Legal setup & tax optimization
• Simplify global business setup
• Explore international business structures
• Premium support services
"It's the #1 question I receive on every YouTube video." - Mark on legal advice!
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
To improve your rankings your business on Google and using AI for SEO, sign up to
http://boringmarketing.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND MARC ON SOCIAL
X/Twitter: https://x.com/marc_louvion
Youtube: https://www.youtube.com/@marc-lou
Marc Lou: https://marclou.com
Episode Timestamps:
0:00 Intro
03:26 Startup Idea 1: Sell Digital Products
10:32 Framework for Content Marketing
16:21 Framework for Pricing Products
24:07 Framework for Gamifying Apps/Life
30:37 Startup Idea 2: Gamify GitHub commits for devs!
33:07 Startup Idea 3: Stripe Atlas alternative for indie hackers
Creators & Guests
What is The Startup Ideas Podcast?
Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out.
For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas