Beyond 8 Figures

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Steven Sashen, owner of Xero Shoes, returns to catch up with A.J. and his team and talk about his business and where it’s going. Listen to Sashen chat about bringing on a private equity partner, the history of athletic shoes, business sustainability, quality and value, industry trends and more.

Show Notes

On today’s podcast:
  • Catching up since the last show visit - 1:05
  • The history of modern athletic shoes - 9:13
  • Trends Sashen is seeing that aren’t beneficial - 23:45
  • A trend Sashen is liking - 25:47
  • “Experience outweighs enthusiasm every time” - 26:50
  • Probabilities of success - 29:30
  • Subscription models - 35:15
  • Sashen’s street performer days informed his abilities as an entrepreneur - 38:18
  • An evangelist for movement - 45:33
  • Profit motive - 49:49
  • Sashen’s legacy - 53:59
  • Mental accounting - 56:30
  • Reasons why Sashen brought on an equity partner - 1:14:50
  • There is no such thing as true to size - 1:22:00

Key Takeaways:
  • The modern athletic shoe is based on a design by Nike
  • Xero Shoes are made for people to use their feet naturally
  • The trend for real businesses that make real money is to build something that will last
  • Providing something of value or experience is the only way you’re going to make money
  • No matter how much money you have, you’ll still have mental accounting on certain things
  • You’ll make money if you figure out how to improve people’s lives

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What is Beyond 8 Figures?

Starting a business is hard. Scaling a business is even harder. And, exiting a business is harder still. So, why do some companies struggle to reach six figures while others scale to 7, 8, or 9 figures while achieving lucrative exits for their founders? Join A.J. Lawrence, the journeyman entrepreneur, with several 7 figure exits but still trying to get past 8. He interviews successful entrepreneurs and brings on experts in the various tools or processes to accelerate your growth. In each episode, he’ll delve deep into entrepreneurial successes and failures, the realities of running a business, and the strategies to go down the road to eight-figures and beyond.