So, in this podcast episode, my co-host and I were discussing the power of creating raw and unedited content in today's digital landscape. We talked about how people are craving authenticity and are tired of the overly polished and edited versions of reality. We also touched on the idea of leveraging AI tools to automate content creation and distribution, such as using AI to create clips and repurpose existing content for different platforms. We discussed the importance of personal branding and how it can provide leverage and opportunities within an organization. Overall, we explored the evolving landscape of content creation and the potential for AI to enhance and streamline the process.
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Timestamps
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10:07) Raw and unedited content is going viral because people are tired of the edited version of reality.
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18:23) Building a personal brand through social media can provide leverage and opportunities for negotiation.
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29:33) Building a strong following on social media can lead to inbound opportunities and valuable relationships.
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34:00) The year 2024 will be the year of personal branding, with more founders and C-suite individuals starting podcasts and creating content.
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43:25) Automating the process of creating and scheduling content across multiple channels can be a high-leverage strategy for personal branding and content marketing.