The FMCG Marketing Daily | Carrefour lleva su club de fidelización | Marketers say usage rights are driving | CVH Spirits to resume Scotch sales

The FMCG Marketing Daily — September 07, 2026 In this episode: • Carrefour has turned its loyalty programme into a six-episode branded fiction series featuring 12 FMCG brands, raising the stakes on what retailer-brand co-marketing can look like in 2026. • Usage rights negotiations are emerging as the single biggest hidden cost inflator in creator marketing budgets, with direct implications for FMCG brands scaling influencer programmes across channels. • CVH Spirits is re-entering the South African premium Scotch market, signalling that challenger spirits distributors see emerging-market premiumisation as the growth lane the major houses are too distracted to defend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.