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Key takeaways:
- Align with existing desires of your audience rather than creating new ones.
- Build trust by sharing behind-the-scenes, results, and personal insights.
- Use social proof to shift beliefs and create tension for action.
- Create urgency and reflection on inaction to motivate followers.
- Follow a structured seven-day plan to consistently engage and convert.
Sound Bites
- "Believers are buyers."
- "Trust isn't claimed, it's built over time."
- "Create enough movement or urgency for action."
Time stamps:
00:00 Introduction to the 7-day Instagram story plan
00:36 The importance of starting conversations on Instagram stories
01:04 The four conditions for a sale: desire, belief, trust, tension
02:02 Aligning with existing desires versus creating new ones
02:59 The keystone belief and habit in sales
04:00 Building trust through behind-the-scenes sharing
07:31 Creating tension with offers and urgency
08:00 Five types of Instagram stories to create conditions for sales
09:28 The free seven-day Instagram story strategy plan
What is The Elevated Coach Podcast?
The Elevated Coach is a weekly show for any coach who leads with their heart, is driven by impact and wants to play big.
The episodes are a mix of solo episodes with your host Joel Burgess, interviews with coaches at the forefront of the industry and real-life coaching sessions around different areas of business, life and health.
If you want to stake claim to your calling as a coach, and become more powerful and profitable, then tune into The Elevated Coach Podcast with Joel.