This story was originally published on HackerNoon at:
https://hackernoon.com/from-trading-screens-to-football-stadiums-how-fintech-is-rethinking-customer-engagement.
Rise, the trading app from INGOT Group, is using its regional partnership with LALIGA to connect the digital trading experience with real-world rewards.
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A trading app is taking its customer experience beyond the screen by partnering with a football league to offer rewards and experiences that extend into the real world. The app's rewards program, connected to its trading experience, provides a season-long engagement opportunity for customers, blurring the lines between digital and real-world interactions.