Chris Detzel and Michael Sandoval talk about how Chris' current success with branded Community at his company, with buy-in from executives, through integrations will equal to a better digital customer experience and more acquisitions of current customers
Show Notes
In a B2B environment creating an online community with a great digital customer experience is expected from our customers. The last thing your customers want to do is to login to multiple different systems to get the information that they need. Having a great digital customer experience through community will lead to customers getting the information they need quickly. This can lead to higher retention rates, customers buying more product and more creating more customer advocates.
Creating a great digital customer experience is not always easy. Integrating the community into the organizations core systems such as the CRM, SSO and other content areas takes time and working with the right people at the right time.
Chris talks to Higher Logic about what they are doing at Imperva:
- Chris Detzel talks about How Customer Communities Improve the Digital Customer Experience | Imperva - https://www.youtube.com/watch?v=i6F4vlSoezw
- Chris Detzel talks about How Customer Communities Drive SEO Growth and Brand Awareness | Imperva - https://www.youtube.com/watch?v=S4JtuTbO9-Y
- Chris Detzel talks about How Branded Online Communities Improve Customer Retention | Imperva - https://www.youtube.com/watch?v=Kf3YJ0YEavE
What is Peers Over Beers - Community Experts Podcast?
B2B Community Strategist Chris Detzel is your host for this fun and straight shooting podcast for enterprise community leaders / managers and digital savvy professionals. With easy and natural inquisitive banter, your host will tackle hard issues facing community leaders and managers in their day-to-day struggles, and yes, sometimes over a beer. From starting new communities, digitally transforming enterprise culture, moderation, and globalization techniques are all up for discussion.
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