I have a confession to make – I'm a huge Starbucks fan.
I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth.
I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.
I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina.
Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).
And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.
That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.
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What is Choice Hacking: The Marketing Psychology Podcast?
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener