1 00:00:00,000 --> 00:00:01,140 Hello, Padelist here. 2 00:00:01,140 --> 00:00:06,480 We have Pablo Carro from Playtomicmic The Vision, the Mastermind behind this, 3 00:00:06,540 --> 00:00:08,670 uh, very, very successful platform. 4 00:00:09,030 --> 00:00:10,650 Pablo, welcome to the channel. 5 00:00:11,070 --> 00:00:14,670 Uh, tell us a little bit who is Pablo Carro and what is Playtomicmic? 6 00:00:15,480 --> 00:00:15,960 Thanks for 7 00:00:15,960 --> 00:00:16,800 the invite guys. 8 00:00:16,860 --> 00:00:18,000 Uh, it's a pleasure. 9 00:00:18,840 --> 00:00:23,970 So, well, I would say that the first thing, uh, to be mentioned is that I'm 10 00:00:24,150 --> 00:00:25,650 super passionate about Padel, right? 11 00:00:25,650 --> 00:00:26,880 I mean, I love this sport. 12 00:00:26,910 --> 00:00:29,430 Uh, the other day they were asking me if. 13 00:00:29,970 --> 00:00:34,949 I was playing Padel since I was, uh, born and I said no, the PAL did not 14 00:00:34,949 --> 00:00:40,200 exist when I was born, but I started to play palette, um, at high school 15 00:00:41,099 --> 00:00:43,589 more or less, and I left tennis. 16 00:00:43,739 --> 00:00:45,420 Uh, so you played tennis before? 17 00:00:45,420 --> 00:00:46,680 Yeah, I played tennis before. 18 00:00:46,680 --> 00:00:50,879 I was not pretty tennis player, I say was an average tennis player, but I 19 00:00:50,879 --> 00:00:53,010 tried PAD and I was persuaded by the. 20 00:00:53,955 --> 00:01:01,665 The way that the, the, the, the thing is being built right as a, as a sport, as a 21 00:01:01,665 --> 00:01:04,635 fan game and as a social activity, right? 22 00:01:04,635 --> 00:01:07,275 The, these three components that we always speak. 23 00:01:08,385 --> 00:01:10,605 What and, and how did Playtomic study? 24 00:01:11,235 --> 00:01:14,010 Well, um, it all started. 25 00:01:14,835 --> 00:01:18,795 Because we, uh, were extremely connected to the PAL world. 26 00:01:19,065 --> 00:01:22,815 Uh, as I said, I was, I was playing since, since I was 18 years old. 27 00:01:22,995 --> 00:01:27,825 And then I started to build, uh, competition, an online competition 28 00:01:27,825 --> 00:01:29,955 in the northwest, uh, side of Madrid. 29 00:01:30,555 --> 00:01:34,635 Then I, I did the same with Mar the newspaper, the, the national 30 00:01:34,635 --> 00:01:40,185 newspaper, the sports newspaper, um, which was a kind of, uh, media for 31 00:01:40,185 --> 00:01:41,655 equity model in which they, they. 32 00:01:41,970 --> 00:01:46,260 They put the, the advertising, uh, investment, and I, and I did the rest. 33 00:01:46,860 --> 00:01:52,260 Uh, then we realized the importance of the bookings, uh, and the 34 00:01:52,260 --> 00:01:56,340 connection with the club because I was organizing, uh, thousands of 35 00:01:56,340 --> 00:01:59,940 matches, but there was no connection on real time with the club itself. 36 00:02:00,030 --> 00:02:02,880 And at that time, did they, were the clubs using something else 37 00:02:02,880 --> 00:02:04,110 on a different type of platform? 38 00:02:04,110 --> 00:02:05,700 Well, or did somebody try to create their own platform? 39 00:02:05,700 --> 00:02:07,050 What were they using at that time? 40 00:02:07,170 --> 00:02:07,950 No, that's interesting. 41 00:02:08,280 --> 00:02:09,750 Spain at that point wasn't. 42 00:02:10,634 --> 00:02:11,595 Wasnt very digitized. 43 00:02:11,595 --> 00:02:12,015 The industry. 44 00:02:12,405 --> 00:02:12,915 Indeed. 45 00:02:13,635 --> 00:02:20,984 I was gonna say that when I, when I met Felix and Pedro, the fact is that you, 46 00:02:20,984 --> 00:02:25,005 you were able to order food with the app. 47 00:02:25,005 --> 00:02:27,165 You were able to, uh, buy, uh. 48 00:02:28,575 --> 00:02:32,685 The cinema tickets or, uh, the holidays, planning the holidays using an app. 49 00:02:32,804 --> 00:02:37,725 But if you wanted to play tennis or Padel at that time, uh, through technology, 50 00:02:37,725 --> 00:02:38,984 it was, it was completely impossible. 51 00:02:38,984 --> 00:02:40,185 So there, there was a pain there. 52 00:02:41,565 --> 00:02:45,165 And, and the thing is that we realized that this pain must be 53 00:02:45,165 --> 00:02:48,045 fixed as well as it was, it was fixed for the rest of the industries. 54 00:02:48,750 --> 00:02:50,700 And, and we started the process. 55 00:02:50,790 --> 00:02:55,380 Uh, in these eight years, it's been amazing because we have been acting 56 00:02:55,380 --> 00:03:01,350 like a, a bit of a driver of, of the, of, of the sport in the sense helping 57 00:03:01,350 --> 00:03:06,095 the, in, facilitating the sport, uh, to absolutely everyone and, and, and, and 58 00:03:06,540 --> 00:03:08,100 empowering the social aspect as well. 59 00:03:08,220 --> 00:03:10,739 So what year was that when you guys decided, Hey, we're 60 00:03:10,739 --> 00:03:11,850 gonna develop, this company 61 00:03:12,420 --> 00:03:15,959 was released in mid 2017. 62 00:03:17,265 --> 00:03:19,185 And, and yes. 63 00:03:19,185 --> 00:03:24,165 I mean, it was, it was, it was a simple way of connecting clubs and players. 64 00:03:24,225 --> 00:03:27,525 How was it, was it easy to, uh, approach clubs, uh, because they 65 00:03:27,525 --> 00:03:32,115 didn't have any other, uh, options at the time or, well, I barely 66 00:03:32,115 --> 00:03:36,825 remember, uh, at that time, uh, how it went, but yes, we, we needed to. 67 00:03:37,620 --> 00:03:40,320 Convince and educate clubs to be digitized. 68 00:03:40,470 --> 00:03:40,680 Right. 69 00:03:40,740 --> 00:03:41,130 And that, and 70 00:03:41,130 --> 00:03:42,540 that was in Spain mostly, or? 71 00:03:42,570 --> 00:03:42,750 Yeah. 72 00:03:42,750 --> 00:03:47,670 We started in Spain and then rapidly realized that the opportunity was, was uh, 73 00:03:48,690 --> 00:03:54,210 uh, emerging in the rest of Europe just before, say, just before Covid time, 2018. 74 00:03:54,960 --> 00:03:59,160 And we started to take flights, uh, to the Nordics and, and to the et cetera. 75 00:03:59,820 --> 00:04:01,620 Because normally, um. 76 00:04:02,400 --> 00:04:06,450 Uh, a marketplace like us tend to focus on the main market, 77 00:04:06,450 --> 00:04:07,980 on the on, on the first market. 78 00:04:07,980 --> 00:04:11,310 And then after several years they started to become international. 79 00:04:11,610 --> 00:04:12,660 But we did the opposite. 80 00:04:13,080 --> 00:04:17,730 Um, we started the business in Spain, obviously because we're Spanish guys, 81 00:04:18,090 --> 00:04:22,915 but at the end of the day, we, we saw the opportunity in the be looks first. 82 00:04:23,849 --> 00:04:29,669 After that in the Nordics, and we decided to, to try to get the, and to 83 00:04:29,669 --> 00:04:31,320 take the first move at advantage, right? 84 00:04:31,469 --> 00:04:36,719 If you are the first move at, you have more chances to win and to stay 85 00:04:36,810 --> 00:04:38,969 as the, as the winner of, of the tech 86 00:04:38,969 --> 00:04:39,270 pacing 87 00:04:39,270 --> 00:04:39,659 industry. 88 00:04:40,169 --> 00:04:40,590 Sure, sure, sure. 89 00:04:40,596 --> 00:04:45,359 And, uh, software, software development, has it progressed since 2017? 90 00:04:46,169 --> 00:04:47,130 Well, uh, 91 00:04:48,059 --> 00:04:48,479 absolutely. 92 00:04:48,630 --> 00:04:48,719 I 93 00:04:48,719 --> 00:04:48,960 mean, 94 00:04:49,080 --> 00:04:53,280 uh, it was, it was harder to develop, uh, software before. 95 00:04:53,969 --> 00:04:57,869 Then, uh, then now, I mean, um, if you talk to our C or CPO, they, they, they 96 00:04:57,869 --> 00:05:01,650 feel much more comfortable building teams and developing technology, right? 97 00:05:01,650 --> 00:05:03,150 And testing a lot of testing, right? 98 00:05:03,270 --> 00:05:07,890 These AB testing and validating hypothesis, uh. 99 00:05:10,185 --> 00:05:10,875 I don't know, 100 00:05:10,875 --> 00:05:11,145 man. 101 00:05:11,145 --> 00:05:14,985 I mean, this, this is prints in every, every, so let's talk about platonic 102 00:05:14,985 --> 00:05:17,085 and the different sections that it has. 103 00:05:17,145 --> 00:05:19,905 Uh, I know it has, uh, scheduling management. 104 00:05:20,295 --> 00:05:22,965 Uh, it also has the, the levels, right? 105 00:05:23,025 --> 00:05:23,235 Mm-hmm. 106 00:05:23,415 --> 00:05:27,495 And the, um, the, the thing, the reliability. 107 00:05:27,675 --> 00:05:27,825 Hmm. 108 00:05:27,885 --> 00:05:30,885 Uh, I want to talk a little bit about that 'cause some people don't understand. 109 00:05:30,885 --> 00:05:31,215 Yeah. 110 00:05:31,515 --> 00:05:34,725 Uh, the PO system, I mean, you guys have that integrated in Europe, 111 00:05:34,815 --> 00:05:36,735 and do you have that here as well? 112 00:05:36,825 --> 00:05:36,975 Mm-hmm. 113 00:05:37,065 --> 00:05:37,695 Um. 114 00:05:38,070 --> 00:05:40,229 And any other features that PLA may have. 115 00:05:40,229 --> 00:05:40,409 Okay. 116 00:05:41,010 --> 00:05:41,940 So if we, if 117 00:05:41,940 --> 00:05:44,849 we start with open matches that you've just, uh, mentioned. 118 00:05:44,849 --> 00:05:50,340 The, the thing is that following our vision, um, based on facilitating to 119 00:05:50,340 --> 00:05:57,030 absolutely everyone, the social joy of the sport, our central feature for doing 120 00:05:57,060 --> 00:05:59,010 that is, is the open matches, right. 121 00:05:59,010 --> 00:06:02,909 Open matches right now represents almost 20% of the total number of bookings 122 00:06:02,909 --> 00:06:06,390 that we, we manage, uh, uh, per month. 123 00:06:07,530 --> 00:06:11,940 J just for giving you an example, uh, EC example that you would understand 124 00:06:11,940 --> 00:06:20,010 in the, in the uk, uh, we, we tend to think that it's less social that, that 125 00:06:20,010 --> 00:06:23,940 Spain, Italy or, or the Netherlands, or South Africa or Mexico, which 126 00:06:23,940 --> 00:06:25,980 we operate, but we, we were wrong. 127 00:06:25,980 --> 00:06:28,505 I mean, uh, right now the UK has the largest. 128 00:06:29,775 --> 00:06:32,775 Open match radio compared to any other country in the world. 129 00:06:32,895 --> 00:06:32,985 Oh, wow. 130 00:06:33,284 --> 00:06:37,485 So it means that they have almost a 30% of the, of the bookings are 131 00:06:37,485 --> 00:06:39,435 related, associated to an open match. 132 00:06:40,245 --> 00:06:44,385 Match is in between strangers with a leveling associated. 133 00:06:44,445 --> 00:06:44,655 Right. 134 00:06:44,655 --> 00:06:50,715 I mean, um, if I wanna play with you, I have to have similar level. 135 00:06:51,645 --> 00:06:58,125 So we make sure that the, the, the matches, let's say, uh, balance right. 136 00:06:59,175 --> 00:07:06,585 In any case, this sport has the capacity to, to, um, generate 137 00:07:06,585 --> 00:07:11,895 matches and fun matches that are not exactly or extremely balanced, right? 138 00:07:11,895 --> 00:07:15,284 I mean, this, as I said, it's a sport, but it's, it's also a fun game. 139 00:07:15,765 --> 00:07:17,025 And then so, so social activity. 140 00:07:17,025 --> 00:07:22,485 So maybe I can play bit better than than you, but it doesn't matter. 141 00:07:22,485 --> 00:07:24,164 I mean, the tennis match is much more complicated. 142 00:07:24,164 --> 00:07:25,060 I mean, if you don't have. 143 00:07:26,505 --> 00:07:27,435 Almost the same level. 144 00:07:27,615 --> 00:07:27,854 Sure. 145 00:07:27,885 --> 00:07:28,844 It's gonna be complicated. 146 00:07:28,844 --> 00:07:29,625 We both have fun. 147 00:07:29,625 --> 00:07:29,969 Right, right. 148 00:07:30,044 --> 00:07:34,664 But has these other two components that make it fun no matter the 149 00:07:34,664 --> 00:07:36,794 level at the certain rates. 150 00:07:36,854 --> 00:07:37,305 You know what I mean? 151 00:07:37,335 --> 00:07:37,484 Okay. 152 00:07:38,145 --> 00:07:39,015 So yes. 153 00:07:39,044 --> 00:07:42,825 Uh, we, we offer these open matches feature to 6,000 clubs 154 00:07:42,825 --> 00:07:47,895 and 1.8 million active users per month, uh, in 60 countries. 155 00:07:48,705 --> 00:07:51,375 So yeah, we, we are extremely. 156 00:07:52,245 --> 00:07:57,705 Um, motivated by the fact that new and emerging countries are adopting m matches 157 00:07:57,705 --> 00:08:01,245 as the, as something like they love. 158 00:08:01,485 --> 00:08:06,585 Uh, and it's our central, um, I mean, is the, is the central 159 00:08:07,335 --> 00:08:09,345 message of our, of our vision. 160 00:08:09,345 --> 00:08:09,585 Right. 161 00:08:10,215 --> 00:08:14,715 But so explain a little bit how the leveling works. 162 00:08:14,745 --> 00:08:14,925 Hmm. 163 00:08:15,225 --> 00:08:18,735 How do you become from intermediate to advanced? 164 00:08:18,915 --> 00:08:18,975 Yeah. 165 00:08:18,975 --> 00:08:19,845 How, how does that work? 166 00:08:19,845 --> 00:08:19,905 I. 167 00:08:20,250 --> 00:08:23,820 So you, you download the app, you'll download Plato io, uh, from, 168 00:08:23,909 --> 00:08:26,520 uh, apple Store or Google Play. 169 00:08:27,210 --> 00:08:30,360 So immediately you will be invited to onboard yourself. 170 00:08:31,169 --> 00:08:35,610 That onboarding process, which is very easy, uh, will imply that you 171 00:08:35,610 --> 00:08:36,929 have to answer a few questions. 172 00:08:36,929 --> 00:08:37,380 Very simple. 173 00:08:37,380 --> 00:08:39,720 'cause it's about your initial level, right? 174 00:08:40,049 --> 00:08:45,090 You're gonna be assigned, uh, to a level, but that level is not. 175 00:08:45,570 --> 00:08:47,220 Reliable, as you said, right? 176 00:08:47,220 --> 00:08:49,410 Until you play a certain level of matches, right? 177 00:08:49,740 --> 00:08:52,350 So at the very beginning, you start playing and your level goes up and 178 00:08:52,350 --> 00:08:55,110 down, um, quite dramatically, right? 179 00:08:55,320 --> 00:08:58,050 Depending on your resource, depending on, on who you play with, depending 180 00:08:58,110 --> 00:09:02,010 against you, uh, playing, um, uh, against. 181 00:09:02,310 --> 00:09:03,690 And the score, obviously. 182 00:09:04,290 --> 00:09:06,450 So at the very beginning, the, the, the level is very 183 00:09:06,450 --> 00:09:08,550 sensitive, let's say very touchy. 184 00:09:08,940 --> 00:09:12,270 But once you get the uh, uh, high reliability. 185 00:09:13,125 --> 00:09:14,175 Your level is solid. 186 00:09:14,175 --> 00:09:19,365 So it's all about playing more matches and then going up and down in, in. 187 00:09:19,365 --> 00:09:20,235 So let's talk about 188 00:09:20,235 --> 00:09:20,985 reliability. 189 00:09:21,015 --> 00:09:21,195 Yeah. 190 00:09:21,195 --> 00:09:24,375 I'm, I'm, I'm not sure if people would understand what that means. 191 00:09:24,375 --> 00:09:24,435 Yeah. 192 00:09:24,465 --> 00:09:28,275 Like how do you get, how are you more reliable the less 193 00:09:28,275 --> 00:09:29,000 reliable you need to play? 194 00:09:29,000 --> 00:09:29,325 You need to play. 195 00:09:29,895 --> 00:09:31,185 So the more games you play. 196 00:09:31,365 --> 00:09:31,605 Yeah. 197 00:09:31,605 --> 00:09:32,445 You need to play assistant. 198 00:09:32,445 --> 00:09:32,685 You are, 199 00:09:32,685 --> 00:09:34,995 or you need to be certified. 200 00:09:36,180 --> 00:09:39,870 Certified by a club that has arranged leveling sessions. 201 00:09:40,560 --> 00:09:40,950 Oh, interesting. 202 00:09:40,950 --> 00:09:44,940 So you can, you can increase your level or maybe decrease your level 203 00:09:45,870 --> 00:09:49,380 depending on, uh, certification that a club can give you. 204 00:09:49,860 --> 00:09:53,670 So we train coaches with a certain methodology and that that 205 00:09:53,670 --> 00:09:58,560 methodology, uh, I allows the club to, uh, to change your level. 206 00:09:59,340 --> 00:10:04,500 So, so, and what is the minimum of matches that I need to play for me to get an. 207 00:10:05,325 --> 00:10:06,585 Estimated level. 208 00:10:06,585 --> 00:10:06,675 The 209 00:10:06,675 --> 00:10:10,665 algorithm is not like drastic, so it consists different variables. 210 00:10:10,665 --> 00:10:16,335 But let's say that, uh, after 10 matches you, you start getting a reliable, um, 211 00:10:16,545 --> 00:10:19,155 so the more matches you play, the more reliable you're gonna be. 212 00:10:19,155 --> 00:10:20,085 'cause you're more consistent. 213 00:10:20,085 --> 00:10:20,505 Ah, absolutely. 214 00:10:20,505 --> 00:10:21,195 You are consistent. 215 00:10:21,195 --> 00:10:21,345 Yeah. 216 00:10:21,525 --> 00:10:26,775 You have already tested with other players, uh, your level, 217 00:10:27,135 --> 00:10:28,570 uh, and you've competed against. 218 00:10:29,160 --> 00:10:29,939 Different bit. 219 00:10:29,939 --> 00:10:33,990 So the more accurate and the more solid is, is your level is 220 00:10:33,990 --> 00:10:34,380 considered. 221 00:10:34,439 --> 00:10:38,160 Yeah, I think, I think that's, uh, that's, that's the only thing we really have. 222 00:10:38,160 --> 00:10:41,579 I mean, there's other, uh, companies, other platforms that are kind of 223 00:10:41,579 --> 00:10:43,439 simulating that or trying to copy that. 224 00:10:43,444 --> 00:10:43,484 Mm-hmm. 225 00:10:43,584 --> 00:10:46,199 But I remember for a while that is, was the only thing 226 00:10:46,199 --> 00:10:47,370 that we were able to use Yeah. 227 00:10:47,370 --> 00:10:48,839 To figure out your, your, your level. 228 00:10:48,900 --> 00:10:49,050 Yeah. 229 00:10:49,050 --> 00:10:49,829 So, um, the good 230 00:10:49,829 --> 00:10:51,630 thing about this is that, I mean, I mean, uh. 231 00:10:51,990 --> 00:10:55,079 As you can imagine in operating 60 countries, 1.8 million 232 00:10:55,079 --> 00:10:56,910 active users mil per month. 233 00:10:56,969 --> 00:11:01,350 Active means that, that they use the app for, for range in a match per month. 234 00:11:01,890 --> 00:11:06,689 That means that there are, I mean, thousands of Spanish Italians, those 235 00:11:06,689 --> 00:11:12,030 guys around Miami area, or they travel to London every single week, commuting, 236 00:11:12,300 --> 00:11:17,010 uh, going, going to the office, or they, they travel to Amazon for, for vacations 237 00:11:17,010 --> 00:11:20,069 or whatever, or, or Cape Town or Mexico. 238 00:11:20,069 --> 00:11:21,089 They have, and they can play. 239 00:11:21,795 --> 00:11:22,334 That's beautiful. 240 00:11:22,334 --> 00:11:23,564 They can find, they can find 241 00:11:24,045 --> 00:11:24,704 balance matters. 242 00:11:24,704 --> 00:11:28,574 So let's say I'm a, I'm a new club here in the United States. 243 00:11:28,579 --> 00:11:28,770 Mm-hmm. 244 00:11:29,250 --> 00:11:34,170 What are the specific features that Platonic will offer to my club? 245 00:11:34,650 --> 00:11:35,040 Unique, 246 00:11:35,040 --> 00:11:35,790 unique features? 247 00:11:35,790 --> 00:11:36,689 Let's say unique features. 248 00:11:36,750 --> 00:11:39,930 Well, you, I mean, let, let, let's start from, from, from the basics. 249 00:11:39,930 --> 00:11:43,290 I mean, with Platonic Manager, as a club owner, you will be able 250 00:11:43,290 --> 00:11:48,599 to run your facility, uh, as the other 6,000 clubs, uh, do, right? 251 00:11:48,599 --> 00:11:48,900 I mean. 252 00:11:49,175 --> 00:11:51,125 It's like, is your, it's gonna be your brain. 253 00:11:51,665 --> 00:11:52,775 It's extremely intuitive. 254 00:11:52,775 --> 00:11:55,505 It is extremely user friendly compared to other products. 255 00:11:55,535 --> 00:11:59,645 It means that for you to train in the, the front desk team, it's gonna take 256 00:11:59,645 --> 00:12:01,925 less time than with other platforms. 257 00:12:02,435 --> 00:12:06,425 That, that's important because if you wanna train different, different teams, 258 00:12:06,425 --> 00:12:07,864 et cetera, I mean, it takes time. 259 00:12:07,864 --> 00:12:10,265 And if the, if the, if the server is very complicated. 260 00:12:11,280 --> 00:12:13,410 It, it, uh, the effort is, is huge. 261 00:12:13,860 --> 00:12:18,630 So we've built the, the, the club product based on, on, on, on, on 262 00:12:18,630 --> 00:12:24,000 these, uh, user friendly approach and this intuitive, uh, component, right? 263 00:12:25,349 --> 00:12:27,930 Specifically about the club product. 264 00:12:27,959 --> 00:12:33,900 You, you can find, uh, an extremely, let's say, uh. 265 00:12:34,980 --> 00:12:39,090 Uh, productive or, uh, user friendly as well as schedule. 266 00:12:39,210 --> 00:12:42,540 I mean, the way that you can move reservations, you can change 267 00:12:42,960 --> 00:12:46,319 things related to reservation is, is, is very easy to use. 268 00:12:47,310 --> 00:12:53,910 Also, these open mats, um, these open mats, let's say, uh, module. 269 00:12:54,840 --> 00:12:58,800 Uh, we'll help you to communicate with users to, to see which mats are played. 270 00:12:58,800 --> 00:13:00,840 I, I mean, do you have a chat? 271 00:13:00,840 --> 00:13:02,100 So you can, you can say guy. 272 00:13:02,100 --> 00:13:02,580 Hey guys. 273 00:13:02,580 --> 00:13:08,460 I mean, um, uh, the, uh, uh, the communication you have the, the boards 274 00:13:08,460 --> 00:13:10,410 ready for, for, for, for at reception. 275 00:13:10,410 --> 00:13:13,410 Whatever you want, you can communicate with the users and very lately, 276 00:13:13,410 --> 00:13:14,910 we, we've recently launched. 277 00:13:15,300 --> 00:13:18,900 The Academy, which is extremely nice. 278 00:13:19,020 --> 00:13:22,110 Academy means in, in the US we, you mentioned it in a different way, is like 279 00:13:22,320 --> 00:13:23,790 these courses that you can organize. 280 00:13:23,850 --> 00:13:24,390 I saw that. 281 00:13:24,390 --> 00:13:25,980 Can you talk to me a little bit more about that? 282 00:13:25,980 --> 00:13:26,040 Yeah. 283 00:13:26,040 --> 00:13:26,220 It's, 284 00:13:26,220 --> 00:13:29,160 it's, I mean, it's something that's very common in Europe, but it's less common 285 00:13:29,160 --> 00:13:31,500 in the us, which is, um, a beginner. 286 00:13:31,500 --> 00:13:35,849 I wanna play it Monday, Tuesday, and Thursday from, uh, 4:00 PM to 5:00 PM 287 00:13:36,360 --> 00:13:38,400 every Monday, uh, Tuesday and Thursday. 288 00:13:38,400 --> 00:13:40,620 So we have the capacity to enroll you. 289 00:13:41,610 --> 00:13:43,890 In a very, in a very easy way. 290 00:13:43,890 --> 00:13:48,090 From, from, from the cloud perspective and from the, and from a user perspective 291 00:13:48,090 --> 00:13:50,819 is, is is something that helps a lot. 292 00:13:50,850 --> 00:13:56,220 The cloud management also, I think you ask about this, we are about to deliver 293 00:13:56,220 --> 00:13:59,069 the POS, which is only using the POS. 294 00:14:00,135 --> 00:14:03,510 It is a feature that is specifically demanded by the, the US market. 295 00:14:03,510 --> 00:14:07,200 And none of the market has been demanding, which is the, the 296 00:14:07,200 --> 00:14:08,910 POS with the card on file thing. 297 00:14:08,910 --> 00:14:10,020 We are about to launch it. 298 00:14:10,470 --> 00:14:13,260 It's interesting because we are learning from the US market and we 299 00:14:13,260 --> 00:14:15,690 are gonna transfer that knowledge to other, so you're telling 300 00:14:15,690 --> 00:14:17,880 me you don't do that in European, uh, market right 301 00:14:17,880 --> 00:14:18,210 now? 302 00:14:18,270 --> 00:14:20,040 It is not offered, but we are. 303 00:14:20,670 --> 00:14:21,120 Isn't that 304 00:14:21,120 --> 00:14:23,010 another vertical for you guys? 305 00:14:23,160 --> 00:14:23,940 Uh, well, it's not a 306 00:14:23,940 --> 00:14:25,080 vertical, it's inside the product. 307 00:14:25,110 --> 00:14:27,120 I mean, it's, no, no meaning revenue wise. 308 00:14:27,704 --> 00:14:30,375 I mean, you have a payment gateway that a fee it Well, it is, it will 309 00:14:30,375 --> 00:14:31,905 increase the volume that we transact. 310 00:14:32,055 --> 00:14:32,265 Yeah. 311 00:14:32,834 --> 00:14:33,464 Yeah, definitely. 312 00:14:33,525 --> 00:14:38,355 Because I mean, you sell the booking, but also you're able to offer kind of balls. 313 00:14:38,355 --> 00:14:41,145 You have the towel, no meaning like the processing 314 00:14:41,145 --> 00:14:42,105 through credit cards. 315 00:14:42,675 --> 00:14:43,605 Well, we, we process. 316 00:14:43,605 --> 00:14:44,010 That's another vertical. 317 00:14:44,474 --> 00:14:45,344 It is. 318 00:14:45,344 --> 00:14:45,435 Most 319 00:14:45,464 --> 00:14:47,444 companies, that's their objective. 320 00:14:47,444 --> 00:14:49,005 That's where they're getting the most revenue. 321 00:14:49,305 --> 00:14:50,505 I assume it's with your 322 00:14:50,505 --> 00:14:50,834 as well. 323 00:14:50,834 --> 00:14:53,805 Yeah, it's, but it's associated to the user, the player experience. 324 00:14:53,805 --> 00:14:56,175 In this case, because I booked the court. 325 00:14:57,060 --> 00:15:01,500 But, but then when I go to the, to the club, I can consume more products and 326 00:15:01,560 --> 00:15:06,330 as I've already saved my credit card in the app, front desk can charge me. 327 00:15:06,330 --> 00:15:06,420 Yeah. 328 00:15:06,450 --> 00:15:07,380 So, yeah. 329 00:15:07,385 --> 00:15:07,995 Right, right, right. 330 00:15:08,100 --> 00:15:10,320 So that, that's something very interesting and we've learned from, from other 331 00:15:10,320 --> 00:15:13,620 products that are here in market and, and we are developing a better version. 332 00:15:14,190 --> 00:15:16,410 In, uh, in, in a few weeks. 333 00:15:16,470 --> 00:15:21,210 So it, it's, that's, that's a great involvement of our product that we've 334 00:15:21,210 --> 00:15:26,430 been using intensively, the, from the UAE to Mexico to, uh, to Europe, of course. 335 00:15:26,550 --> 00:15:28,020 And we got offer to those markets. 336 00:15:28,020 --> 00:15:30,840 This, that the US is very intense. 337 00:15:31,080 --> 00:15:31,290 Right. 338 00:15:31,470 --> 00:15:36,420 So, so, so ome efforts, um, sketch scheduling, scheduling match setup. 339 00:15:36,480 --> 00:15:36,690 Yeah. 340 00:15:37,080 --> 00:15:37,620 Academy. 341 00:15:37,860 --> 00:15:38,670 Academy, yeah. 342 00:15:38,910 --> 00:15:41,130 Now has, it will have a POS system. 343 00:15:41,400 --> 00:15:41,970 POS system. 344 00:15:41,970 --> 00:15:42,180 Yeah. 345 00:15:42,240 --> 00:15:42,870 POS system. 346 00:15:42,870 --> 00:15:43,650 So reporting. 347 00:15:44,400 --> 00:15:44,700 Yeah. 348 00:15:44,760 --> 00:15:45,570 Yeah, reporting. 349 00:15:45,570 --> 00:15:45,900 That's a big one. 350 00:15:45,900 --> 00:15:45,960 Yeah. 351 00:15:46,115 --> 00:15:46,675 Reporting's crucial. 352 00:15:46,675 --> 00:15:47,115 Analytics. 353 00:15:47,220 --> 00:15:47,520 Yeah. 354 00:15:47,520 --> 00:15:48,600 Analytics and all that. 355 00:15:48,600 --> 00:15:50,190 And all related to the payment lease. 356 00:15:50,190 --> 00:15:50,730 Customer. 357 00:15:50,730 --> 00:15:52,980 I mean, can I, can I organize tournaments? 358 00:15:53,310 --> 00:15:54,690 You can organize tournaments. 359 00:15:54,750 --> 00:15:57,570 You, I mean, basically you can sign up for a tournament. 360 00:15:57,600 --> 00:15:58,740 You We can, we can. 361 00:15:58,740 --> 00:15:59,400 Very efficiently. 362 00:15:59,430 --> 00:15:59,880 We can. 363 00:16:00,150 --> 00:16:01,470 We can sign up and pay. 364 00:16:01,800 --> 00:16:05,880 For any activity, let's say a tournament Americano, or let's say a private 365 00:16:05,880 --> 00:16:10,170 class or whatever, but we've not developed yet the, the brackets or 366 00:16:10,170 --> 00:16:14,790 the specific, let's say the specific dynamic of the specific tournaments. 367 00:16:14,790 --> 00:16:18,480 Because if, if I go to Finland, the way that they organize Americanos 368 00:16:18,480 --> 00:16:20,880 or, or the tournaments is completely different than the way that 369 00:16:20,880 --> 00:16:22,440 they do it in Italy or in Spain. 370 00:16:22,440 --> 00:16:25,920 So if I want to organize as a club owner or as a club manager in this case, 371 00:16:26,370 --> 00:16:28,950 Hey, we have a, a competition here. 372 00:16:29,594 --> 00:16:33,765 And we've decided to offer, uh, to the users the ano format or 373 00:16:33,765 --> 00:16:36,435 whatever, or in Spanish it is called. 374 00:16:37,185 --> 00:16:37,844 It's a different way. 375 00:16:38,625 --> 00:16:42,314 So we can get crazy trying to develop every single format 376 00:16:42,495 --> 00:16:45,405 so it's not our focus, right? 377 00:16:45,464 --> 00:16:47,354 Um, but you can do it all in the app. 378 00:16:48,194 --> 00:16:51,824 You can do the same app and payment related to the event, let's say. 379 00:16:51,854 --> 00:16:56,805 Okay, but not the organization of the specific tournaments, but leaks. 380 00:16:57,074 --> 00:16:58,755 We can organize club leaks. 381 00:16:59,145 --> 00:17:01,155 Wow, that is very, which is rankings. 382 00:17:01,275 --> 00:17:07,425 So I mean this, this about participating in a group level B, and then I play 383 00:17:07,425 --> 00:17:11,385 against every single team and then I qualify, and then I change the group 384 00:17:11,385 --> 00:17:15,795 because I go up and down that that we can do it, but it's the only format that 385 00:17:15,795 --> 00:17:17,895 we decided to develop because of that. 386 00:17:17,895 --> 00:17:21,315 Because every country has different ways of organizing. 387 00:17:21,675 --> 00:17:23,444 Events and competitions, right? 388 00:17:23,865 --> 00:17:24,045 Yeah. 389 00:17:24,045 --> 00:17:28,185 So when I go to Europe, or when I have gone to Europe, um, and I look for 390 00:17:28,185 --> 00:17:31,305 clubs there, most places use platonic. 391 00:17:31,425 --> 00:17:31,545 Yeah. 392 00:17:32,280 --> 00:17:36,345 And, uh, and that's where, and that's where I, you know, I downloaded app. 393 00:17:36,465 --> 00:17:36,615 Yeah. 394 00:17:36,615 --> 00:17:38,415 Because everybody, that's what people use. 395 00:17:38,445 --> 00:17:38,595 Hmm. 396 00:17:39,135 --> 00:17:43,545 Uh, here as coming here, I remember there's a couple clubs that, that used it. 397 00:17:43,575 --> 00:17:45,555 Um, uh, real Padel. 398 00:17:46,035 --> 00:17:46,875 And open Padel. 399 00:17:46,875 --> 00:17:47,505 I remember. 400 00:17:47,625 --> 00:17:48,105 You know. 401 00:17:48,675 --> 00:17:51,105 Um, so let's talk about platonic in the USA. 402 00:17:51,105 --> 00:17:51,465 Okay. 403 00:17:51,885 --> 00:17:52,845 And its competitors. 404 00:17:53,085 --> 00:17:53,115 Okay. 405 00:17:53,415 --> 00:17:53,595 Yeah. 406 00:17:53,595 --> 00:17:57,435 But let, let's talk mainly what is the vision of, of, of platonic. 407 00:17:57,435 --> 00:17:59,565 Now you are coming here a hundred percent. 408 00:17:59,715 --> 00:17:59,925 Okay. 409 00:18:00,135 --> 00:18:03,076 So what, what is, what is your, the, the vision of pla? 410 00:18:03,160 --> 00:18:03,380 So 411 00:18:03,385 --> 00:18:04,635 platonic, USA, let's say 412 00:18:05,415 --> 00:18:09,855 guys, um, we've learned a lot, uh, in these eight years. 413 00:18:10,785 --> 00:18:13,215 We believe that we have a deep understanding of the 414 00:18:13,215 --> 00:18:14,925 sport, their dynamics, and. 415 00:18:15,435 --> 00:18:18,495 Not only the dynamic of the play, but also the dynamic of of the 416 00:18:18,495 --> 00:18:21,344 club management, uh, perspective. 417 00:18:21,945 --> 00:18:26,054 We've succeeded in Europe lately in the uk, Germany as well, apart 418 00:18:26,054 --> 00:18:29,625 from UA Mexico or South Africa. 419 00:18:30,915 --> 00:18:36,735 So we can say that we are, uh, the category leader in the tech space of the 420 00:18:36,735 --> 00:18:41,445 sport, um, with a certain difference, uh, with the, with the next one. 421 00:18:42,225 --> 00:18:43,425 So you're talking about USA? 422 00:18:43,814 --> 00:18:44,175 No. 423 00:18:44,865 --> 00:18:46,425 Now it's time for the us. 424 00:18:46,425 --> 00:18:52,155 I mean, we have, we had almost no s in the US because we were concentrated 425 00:18:52,635 --> 00:18:53,775 on the other markets, right? 426 00:18:54,495 --> 00:18:58,095 Two years ago, I came here and I saw the, the dynamic of the market 427 00:18:58,155 --> 00:19:02,355 and, and I decided, we decided as a company, we needed to wait because 428 00:19:02,355 --> 00:19:06,525 there were other countries that they were going to emerge faster. 429 00:19:07,260 --> 00:19:09,240 The UK is an example, right? 430 00:19:09,240 --> 00:19:13,290 150 clubs active pure public clubs in the uk, which are generating 431 00:19:13,290 --> 00:19:16,260 a lot for, for the, for every stakeholder in the industry. 432 00:19:16,980 --> 00:19:19,530 So we decided to wait, but now it's time for the us. 433 00:19:19,530 --> 00:19:19,860 Why? 434 00:19:19,860 --> 00:19:25,415 Because we estimate that most probably this year, uh, if you talk to a, to, 435 00:19:25,679 --> 00:19:29,189 to the code manufacturers and, and you aggregate numbers, you can, you can 436 00:19:29,189 --> 00:19:34,230 rapidly realize that maybe 1000 cores are gonna be delivered, uh, in the next year. 437 00:19:34,235 --> 00:19:34,455 Yeah. 438 00:19:34,830 --> 00:19:35,760 This year, this current year. 439 00:19:36,375 --> 00:19:41,055 So six months ago, well, I would say that nine months ago we decided to 440 00:19:41,205 --> 00:19:44,985 invest heavily in the US marketing, helping the industry to grow. 441 00:19:46,005 --> 00:19:49,725 Indeed, one of our initiatives, one of the first initiatives was to 442 00:19:49,725 --> 00:19:54,795 announce that we're gonna help other entrepreneurs to finance their facilities. 443 00:19:55,065 --> 00:19:58,120 And we've already financed selected clubs. 444 00:19:58,950 --> 00:20:01,950 So we help them to build their own clubs. 445 00:20:02,010 --> 00:20:02,160 Wow. 446 00:20:02,160 --> 00:20:02,610 That's great. 447 00:20:02,850 --> 00:20:04,890 What, what, what location, what areas in the, we have 448 00:20:05,100 --> 00:20:06,870 clubs in, in, in, in Florida. 449 00:20:06,960 --> 00:20:08,100 We have clubs in Texas. 450 00:20:08,100 --> 00:20:10,740 We have clubs in California that have been financed. 451 00:20:11,130 --> 00:20:12,750 So finance, meaning as finance? 452 00:20:12,750 --> 00:20:13,470 The whole club? 453 00:20:13,890 --> 00:20:14,070 Finance. 454 00:20:14,070 --> 00:20:15,030 It's the courts. 455 00:20:15,090 --> 00:20:15,690 The courts. 456 00:20:16,080 --> 00:20:16,140 Okay. 457 00:20:16,140 --> 00:20:16,860 So explain that a little 458 00:20:16,980 --> 00:20:17,070 bit. 459 00:20:17,070 --> 00:20:17,310 Yeah. 460 00:20:17,310 --> 00:20:18,870 Well, it's basically, um. 461 00:20:20,430 --> 00:20:24,120 They decide which court they wanna, they wanna buy. 462 00:20:24,150 --> 00:20:29,850 They discuss with every court manufacturer and, and once they've decided which score 463 00:20:29,850 --> 00:20:35,160 they wanna, they want to use, we offer to select selectively the clubs in which we 464 00:20:35,160 --> 00:20:37,500 say, okay, now we buy the courts as omic. 465 00:20:38,130 --> 00:20:40,440 We put them at your facility and you will pay. 466 00:20:40,710 --> 00:20:42,690 It in three years time, basically. 467 00:20:42,690 --> 00:20:45,480 That's, that's a, it's a lease, it's a kind of court lease. 468 00:20:45,600 --> 00:20:48,510 So it's a lease to own or is it just uh, no, it's lease to 469 00:20:48,510 --> 00:20:49,680 own at the end of the period. 470 00:20:49,710 --> 00:20:49,800 Okay. 471 00:20:49,800 --> 00:20:54,750 They, they have the courts, uh, they own their courts said that this is important 472 00:20:54,750 --> 00:20:57,870 because it's something that, it proves that the tech, I mean the, the category 473 00:20:57,870 --> 00:20:59,250 leader is helping the industry to grow. 474 00:21:00,689 --> 00:21:04,919 We also hire seven people that are already working for playtime in us that 475 00:21:04,919 --> 00:21:07,590 are already working today, Miami area. 476 00:21:07,830 --> 00:21:09,540 Uh, for Concur in the market. 477 00:21:09,629 --> 00:21:15,840 We've hired, let's say 15 or 20 engineers more, uh, more up to 478 00:21:15,840 --> 00:21:17,490 the 250 employees that we have. 479 00:21:17,760 --> 00:21:20,939 20 engineers more with a hundred percent focus on concurrent 480 00:21:20,939 --> 00:21:24,360 market because the scale is huge. 481 00:21:24,419 --> 00:21:28,169 You can imagine as if, if this new generation of pilot clubs, 482 00:21:28,169 --> 00:21:29,820 they succeeded, they perform well. 483 00:21:29,850 --> 00:21:35,520 Yeah, there's no doubt that this market has the capacity to, uh, 484 00:21:35,520 --> 00:21:37,260 to triple it very, very fast. 485 00:21:37,350 --> 00:21:41,219 So, and we wanna be the, we wanna be the, the, the leader in this, in the 486 00:21:41,219 --> 00:21:42,870 us This is why I, I'm living here. 487 00:21:42,875 --> 00:21:43,054 Yeah. 488 00:21:43,060 --> 00:21:43,260 Yeah. 489 00:21:43,260 --> 00:21:44,459 And my co-founder Felix as well. 490 00:21:44,760 --> 00:21:49,530 So your strategy here is to get people to use the, the, the platform 491 00:21:49,530 --> 00:21:52,679 is offering, uh, finance when it comes to the, to the court. 492 00:21:52,679 --> 00:21:55,020 That's specific's part of core value proposition for 493 00:21:55,020 --> 00:21:55,919 selective clubs. 494 00:21:55,919 --> 00:21:58,560 But more importantly, we've built a product that we know. 495 00:21:59,625 --> 00:22:04,365 That understands extremely well that the, the sport, the dynamic of the 496 00:22:04,365 --> 00:22:05,445 player, the dynamic of the club. 497 00:22:05,745 --> 00:22:10,395 And we know that it's the, it's the, it is the win and value proposition 498 00:22:10,395 --> 00:22:13,425 for both players and class because it's been in the other markets. 499 00:22:13,485 --> 00:22:15,075 It has, it has happened in other markets. 500 00:22:15,585 --> 00:22:16,005 And this is the 501 00:22:16,005 --> 00:22:17,205 sport I speak becoming globally. 502 00:22:17,595 --> 00:22:17,775 Right. 503 00:22:18,195 --> 00:22:19,485 I mean, I, I've used platonic. 504 00:22:19,635 --> 00:22:19,815 Yeah. 505 00:22:19,905 --> 00:22:21,225 You know, when I'm in Europe and. 506 00:22:21,390 --> 00:22:24,330 S and sometimes here when it was real Pat Padel. 507 00:22:24,420 --> 00:22:24,480 Yeah. 508 00:22:24,690 --> 00:22:29,070 And I, I, I do like that it's, you know, you're almost forced to put 509 00:22:29,070 --> 00:22:32,250 in your scores and stuff, and you're starting to get a level, I, I lemme 510 00:22:32,250 --> 00:22:35,910 explain it was, it was the only platform that kind of made you do that. 511 00:22:35,970 --> 00:22:36,510 You know what I'm saying? 512 00:22:36,510 --> 00:22:38,130 Which I think was, is it was a good thing guys, 513 00:22:38,220 --> 00:22:42,435 if, if we really wanna compete with other types of entertainment, we definitely need 514 00:22:42,870 --> 00:22:45,690 the players to open the app constantly. 515 00:22:45,840 --> 00:22:46,080 Yeah. 516 00:22:46,860 --> 00:22:48,090 Because the more they open the app. 517 00:22:48,225 --> 00:22:51,990 So how, how, the more probability we have as an industry to, to 518 00:22:52,125 --> 00:22:53,205 drive them to the court again. 519 00:22:53,415 --> 00:22:56,475 So how are you gonna do that with so many apps, developing entertainment 520 00:22:56,475 --> 00:22:58,155 apps that people are scrolling through. 521 00:22:58,159 --> 00:22:58,574 Social, the social 522 00:22:58,574 --> 00:23:00,885 aspect of the app, the social features that we have in the app, as 523 00:23:00,885 --> 00:23:04,245 you mentioned, uploading the score, taking a picture of the sport, the 524 00:23:04,245 --> 00:23:05,745 leveling associated to your profile. 525 00:23:06,165 --> 00:23:10,905 Uh, chatting with other players, uh, having the capacity to, to share 526 00:23:10,905 --> 00:23:13,185 your booking in any social platform. 527 00:23:13,695 --> 00:23:16,185 Deep links for open matches, all of that. 528 00:23:17,715 --> 00:23:21,975 It, it really strengths the social aspect of the sport. 529 00:23:22,275 --> 00:23:22,695 Definitely. 530 00:23:22,785 --> 00:23:27,285 I mean, we've not invented the social aspect of the sport, the socially itself. 531 00:23:27,315 --> 00:23:27,405 Yeah. 532 00:23:27,405 --> 00:23:28,845 You're engaging into, but we 533 00:23:28,845 --> 00:23:33,316 are as, as following our business, we are facilitating, we are facilitating the, the 534 00:23:33,321 --> 00:23:35,550 social joy of racket, sporting battle in 535 00:23:36,525 --> 00:23:36,705 this case. 536 00:23:36,705 --> 00:23:38,270 Any strategies to try to get people to engage more? 537 00:23:38,380 --> 00:23:38,870 Correct. 538 00:23:39,540 --> 00:23:41,370 I mean, I'm asking you, is there any strategies that you have? 539 00:23:41,370 --> 00:23:41,939 I mean, or 540 00:23:41,939 --> 00:23:47,040 the, the, the, the obsession, uh, from a pro perspective is to make you play more. 541 00:23:48,000 --> 00:23:53,730 I wanna, I wanna, I, I I want you to, to play more no matter if, if, 542 00:23:53,790 --> 00:23:56,490 if it is with, with if at this club. 543 00:23:56,490 --> 00:23:59,699 But in that club, I mean, we are obsessed with that. 544 00:24:00,120 --> 00:24:04,020 We definitely need to generate the same traction that we've 545 00:24:04,050 --> 00:24:06,655 done in Milano, um, am. 546 00:24:09,870 --> 00:24:12,030 And, and this is what we what, and we know how to do it. 547 00:24:12,689 --> 00:24:18,570 So, s one thing, um, I, I come more from, from as, as, as you know, I'm more into 548 00:24:18,570 --> 00:24:20,250 the day-to-day operations of the club. 549 00:24:20,520 --> 00:24:20,790 Yeah. 550 00:24:21,945 --> 00:24:25,754 One of the issues that we have is that the member mm-hmm. 551 00:24:25,995 --> 00:24:29,504 Or the customer has a very hard time booking a lesson. 552 00:24:29,865 --> 00:24:30,044 Hmm. 553 00:24:30,375 --> 00:24:34,004 You guys have that option where I can go into the app and let's say 554 00:24:34,004 --> 00:24:38,865 I want to take a lesson with, uh, Pablo, uh, uh, coaching Padel. 555 00:24:39,044 --> 00:24:39,615 You know what I mean? 556 00:24:39,675 --> 00:24:40,725 Do I have that option there? 557 00:24:40,815 --> 00:24:44,175 Yeah, you can, you can definitely sign up for a.