Ms. InterPReted

When it comes to inspirational women in entrepreneurship, steeped in the power of creativity and one's own unique sense of vision and style -- look no further than the story of Patricia Nash Designs.

Patricia Nash is the namesake founder and CEO of a global brand with a decade in business, all based from her headquarters in Knoxville, Tennessee.

She and her daughter Jennifer oversee the company with a dedicated team, managing Patricia Nash Designs' full product line at retailers and venues such as Patricia Nash Retailers: Patricianashdesigns.com, Dillard’s and Dillards.com, Macy’s and Macys.com, Belk and Belk.com, Nordstrom and Nordstrom.com, HSN, QVC, TSC (The Shopping Channel Canada), Von Maur and Vonmaur.com, Marmaxx, Buckle and Buckle.com, Amazon.com, Navy Exchange, USMC Exchange, and Zappos.com.

On this episode, Patricia and Jennifer join together to share their story of building the business as well as overcoming the trials and challenges of the 2020 Pandemic.

Patricia reveals her insights on what the future holds for her company in the year ahead, as Patricia Nash Designs excels in keeping the brand real, authentic, and family-rooted with its loyal worldwide following, and all the while, seeking to contribute back to women's causes -- in particular, the challenge of homelessness, via a unique partnership just launched with the YWCA.

Show Notes

After a full career of global experience and noted success, followed by 10 years owning her own namesake designer handbag and accessories brand that's grown to a global business, Patricia Nash thought she had it all figured it out... and that nothing could phase her.

Then 2020 came along, and the COVID-19 Pandemic hit.

In the wake of industry chaos and an historic upending of the global retail sector at-large, Patricia and her daughter, CCO Jennifer Evans, have managed to navigate the waters of this year with cool heads, quick-witted responsiveness and an ability to take the decisive actions necessary to position Patricia Nash Designs for the future, not only to survive but also to thrive.

On this edition of Ms. InterPReted, Patricia and Jennifer join Kelly and Mary Beth, in a revealing conversation to share their story and lessons learned as a mother-daughter team building a worldwide brand -- who also take the time to be purposeful about the meaning of their company's product and how to register true connections in the lives of their loyal customers, team members and larger community.


Discover more about Patricia Nash Designs:

WEBSITE: https://patricianashdesigns.com/  

Facebook: https://www.facebook.com/patricianashdesigns 

Twitter: https://twitter.com/patricianashbag/

Instagram: https://www.instagram.com/patricianashdesigns/ 

Pinterest: https://www.pinterest.com/patricianash/ 


Fletcher PR:

https://www.fletchermarketingpr.com/

Twitter: https://twitter.com/fletcherpr

Kelly Fletcher:  https://twitter.com/KDfletcher

Mary Beth West:  https://twitter.com/marybethwest 

What is Ms. InterPReted?

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.