In today’s Q&A Friday, I’m tackling one of the most debated topics in the coaching world - Do you really need a niche?
It’s a question that often sparks a lot of debate, with some arguing it’s essential and others saying it’s overrated. In this episode, I’ll share my take on why your niche might be more important than you think - but not in the typical way most people discuss it.
I’ll dive into why having a clear niche helps you stand out in a crowded coaching space, build trust faster with your audience, and ultimately lead to longer client retention and better results. If you’ve been feeling uncertain about niching down, or unsure of how to approach it, this episode is for you!
Key Points in This Episode:
- The real reason why a niche matters in your coaching business
- How niching down helps you stand out and build trust with your ideal clients
- Why a niche increases client retention and leads to better results
- How to avoid the confusion of feeling boxed in by your niche
Listen in to discover:
- The difference between a niche and just focusing on demographics
- Why understanding the problem you solve better than your clients can actually lead to more sales and referrals
- How niching helps you become the go-to expert in your space
If you’ve been on the fence about niching down or feel stuck in a sea of “everyone is my client,” this episode will give you the clarity you need to confidently move forward.
What is The Efficient Coach?
Welcome to The Efficient Coach Podcast, where we dive into actionable strategies and insights to help online coaches grow their businesses efficiently, without burning out.
My names Phil Williams, I have an incredible wife Jen, I’m a dad of twins, I have a cockapoo called Reggie, I’m into great coffee, family hikes, and I try to do a bit of CrossFit.
I'm not really into the 'hustle and grind' of working until your eyes sting in the pursuit of that elusive '10k month' whilst hating your life and hoping it makes you happy.
But if you're an online coach who wants to build a coaching business that aligns with your values and allows you to have a life outside of it to?
You're in the right place!
Have a listen, and if you enjoy it, hit subscribe.