Pivot! A Vegan Business Interview Series

As far as vegan cookbook authors go Dreena Burton is one of the originals! Vegan for 25 years, Dreena is also mom to three “weegans.” She has charted her journey as a plant-based cook and mother of three through five bestselling cookbooks.

In addition to her own amazing cookbooks, Dreena created recipes for Dr. Neal Barnard’s books The Cheese Trap and Cookbook for Reversing Diabetes.

Dreena’s recipes have been featured with groups including PCRM (Physicians Committee for Responsible Medicine), Forks Over Knives, Blue Zones, and The Food Network. She was also the Culinary Coordinator for The Food Revolution Network’s Whole Life Club.

Connect with Dreena’s online kitchen and community at dreenaburton.com.

https://www.dreenaburton.com

Show Notes

“Sometimes we forget and fall into our routines. And food is totally a habit. Food is a learned habit. Our diet is very much a learned skill that we build over time and we grow with. We change, and we may start cooking with new ingredients. Or maybe we have a food allergy that comes up from time to time, and then we have to start using different foods because we are consuming one thing for a long time and our body's resisting it.
There's a saying that if you find one recipe in a cookbook that you use and love, then it has been worth the purchase. Because that can be something you return to weekly. Or [maybe it’s because] you found one thing that inspired you to cook something in a new way.”


👋🏽 Welcome, Dreena! 02:00
😎 Being vegan before it was cool--it wasn't a welcoming place to be. 03:15
🍽️ Her first cookbook was released in 2001, and a second one in 2004. 04:29  
🧄 "Eat, Drink and Be Vegan" cookbook: all the different cuisines and flavor variations in veganism. 06:31
🥑 Dreena almost stopped writing but then she released "Let Them Eat Vegan" and "Plant-Powered Families"  07:12
🤔 The challenges of using a business approach when you are a creative person. 09:29
✌️ Finding the balance between a vegan life track and a vegan professional track, and what that means for building a vegan economy. 12:01
😇 Dreena has helped many families by introducing veganism and children's dishes. 13:27
👩‍🍳 Dreena’s Kind Kitchen cookbook is released in August: practical easily accessible recipes, FAQ section, nut-free recipes.16:31
💃 Eating healthfully can become part of our lives: batching, prepping, and Dreena's tips to help with everyday life are great.19:22
🍲 It’s important to shape solutions that are manageable for the everyday vegan lifestyle: not all people enjoy cooking. 21:03
🙃 The period of going from the old to new creates challenges for most people transitioning to veganism. 22:32
💎 "The only constant in life is change. We're always changing." 23:46
🤗 Cookbooks help us reconnect and look at food differently. 26:32
🥗 Food is a habit: Our family members remind us of the food traditions we have created. 27:27
❄️ Tips: freezing hummus, pasta sauce, or soups and remaking them with new flavors. 29:27
🥣 The best, most delicious meals in a bowl. 30:58
🖥️ Contact Dreena through her site. 32:25
💚 A lot of women struggle with worthiness: you really do have worthwhile gifts to share! 33:43
🤩 Seeing ourselves outside of ourselves is a great perspective for growth. 34:53
🥒Cucumbers for a snack will go great with hummus! 36:16

Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live streaming session so I hope you’ll join us for future interviews as well! If you are feeling inspired, but wondering how to take some actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo or Fix It.

What is Pivot! A Vegan Business Interview Series?

We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.