WEBVTT
Kind: captions
Language: en-GB

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Travis Bader: I'm Travis Bader,
and this is the Silvercore podcast.

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Silvercore has been providing its
members with the skills and knowledge

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necessary to be confident and proficient
in the outdoors for over 20 years.

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And we make it easier for people to deepen
their connection to the natural world.

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If you enjoy the positive
and educational content.

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Please let others know by sharing,
commenting, and following so that

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you can join in on everything
that Silvercore stands for.

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If you'd like to learn more
about becoming a member of the

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Silvercore Club and community,
visit our website at silvercore.

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ca.

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Today, we have a special guest who has
truly redefined the hunting industry.

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He started bow hunting at 16, became
a fly fishing guide at 19 and founded

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Wild TV 20 years ago, providing a
platform for hunters to share content and

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manufacturers to grow the sport in Canada.

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He's the youngest Canadian
host to have a show on the U.

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S.

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Outdoor Channel with 20 years
of hosting experience on shows

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like Outdoor Alive and The Edge.

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As the owner of Recall Productions,
he creates over 50 shows a year

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capturing the essence of the hunt.

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He's a lifetime member of organizations
like Pope and Young, Wild Sheep.

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The Alberta Bullhunter Society
with hunting adventures, spanning

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Canada, Russia, Alaska, and beyond.

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Welcome to the Silvercore podcast, Ryan

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Ryan Kohler: Koehler.

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Cool.

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That was awesome.

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I thought that was really good.

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I got two in one take, hey, there you go.

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No, that's great.

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It's so weird to hear all that
stuff, but, um, Yeah, really cool.

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I'm happy to be here.

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Thanks for having me, Travis.

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This is going to be fun.

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Yeah.

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Well,

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Travis Bader: we've been chatting
for a while back and forth.

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It's nice to finally be able
to sit down and do this.

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And you're in your beautiful
production studio there.

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And, uh, I love the fact that you have
all the same, uh, same drama and headaches

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and everything that I do, whatever I get,
I'm getting the cameras rolling and the

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switchers and the microphones and I'm, uh,
yeah, it feels good to know I'm not alone.

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Ryan Kohler: You know what?

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You got to have everything right.

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Right.

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I think we, we tried our best to
make it a good quality for you and

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have a little bit of a background
and a mic and everything else.

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So what else can you do
except for try your best.

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Travis Bader: So bow hunting at 16,
that's where you kind of cut your teeth.

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Is it with the bow?

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Ryan Kohler: Um, yeah, if you
want to, if you want to look

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at it that way, um, the whole.

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Like all of wild TV and everything
I've done, it's all started from the

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Edmonton bow zone and hunting with
archery equipment in the Edmonton bow

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zone and being 16 years old and seeing,
you know, I had a, uh, a couple of

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friends that got me into bow hunting.

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I, I, my family actually did that.

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They don't hunt or fish or anything.

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So, uh, my best friend's
dad was a pH from Africa.

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So he actually taught us how to hunt.

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So when we were little kids,
we got a really good education.

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And you know, I remember get my red
station wagon, 1980 red station wagon,

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and, and piling into it and finding,
you know, enough money for gas just

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to get out into the Amazon bozone and
drive, you know, 10 minutes into, into

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this area that had an unbelievable
world class white tail in it.

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And we would go in the bush and we would
have no idea what we were doing really.

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And instead of, you know, partying
like crazy in 16, 17, 18 on

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weekends, I spent a lot of my time.

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Um, you know, waking up early in
the morning and getting out in

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the dark and sitting in the stand
for an hour and trying to figure

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out how to hunt giant whitetails.

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And that, that alone, like that
passion alone, I would say, like, if it

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wasn't for the whitetail deer, I don't
think Wild TV would be here at all.

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Or anything we've done, to be honest.

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Yeah.

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Well, 100%.

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And that's what brings me back
to, to that place every year.

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Um, I live there, you know, my heart's
in the hills in the Edmonton bow zone.

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Um, And we've, we've recently, like, I
guess we're on season five now for, for

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Boson live, that television program,
like I made it like four or five years

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ago now, but it was the first program
I really wanted to make when we first

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started because Drury Outdoors had
this awesome show and Realtree Outdoors

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had this awesome, these awesome, well,
actually it was Realtree Outdoors on TNN.

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That was the first time
Canadians had Canadian TV.

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I don't know if you remember that far
back, but that was, um, When we watched

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Realtree in the morning or Bushnell's
Secrets of the Hunt and stuff like that

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was on and and that was just so cool and
they had a team of hunters that would

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like work together and they would hunt
together so that that was the original

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It Bit of production that I really wanted
to do, but I just didn't have the know

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how or the knowledge or the connections
or the relationships, manufacturers, and

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all these pieces that took me basically,
you know, 15 years or whatever it is, 15,

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18 years before we started Boson live.

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So it's kind of like, I had this plan
for the show at the very beginning,

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but I never got to do it until, you
know, until four or five years ago.

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So it's.

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That's a funny one, actually,
that, that, that's how

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Travis Bader: it worked.

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Well, what planted that
seed to have that plan?

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Ryan Kohler: Um, well, like I
said, like the white tailed deer

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at the very beginning, I think that
was really what planted the seed.

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I started, I had a television
show on the outdoor channel.

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I was a, it was a fly fishing and
bull hunting show, uh, 22 years ago.

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And we were, I was the youngest
guy in the outdoor channel.

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We had that show for a couple
of years and we started learning

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how to sell manufacturers, which
is the biggest, biggest, biggest

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Piece right is, is getting, uh,
the manufacturers to support you.

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And then bringing that back into
Canada, we got the license through

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the CRTC for this, for the station.

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And then it all kind
of evolved from there.

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But if you go back to.

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You know, Boson Live, the show we have
right now, which is, is amazing, an

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unbelievable live show, um, there's
nothing like it, uh, that, like, that's,

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like I said, the original show that I
wanted to make, but couldn't, couldn't,

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we had to do all these other pieces of
the pyramid before we could get to a place

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where we could do that show comfortably,
because if, to me, it was so special to

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make that show, it had to be, it had to
be just perfect with the right people.

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And people had to have the right
education in the Edmonton bow zone.

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It's like, it's like hunting
in the Bermuda triangle.

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It's the weirdest place in the
world to bow hunt white tails.

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I think it's one of the hardest places
in the world to bow hunt white tails.

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And, um, well, you've got, you
know, animals that live in,

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in, in and around subdivisions.

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Uh, permission's really hard to get.

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These animals are dark to dark.

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You know, there are a lot of luck, a
lot of like nocturnal type of activity

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that you see, just like any other area.

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But, um, You've got the cool
temperatures that kick in.

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So you might be hunting in minus
15 to minus 30, depending on

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what the weather's going to do.

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And then they're really,
they're really wild, right?

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Like they're really smart.

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They're picking up on scent.

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They're picking up on everything that
a normal whitetail would, would pick

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up on if you're hunting in different
provinces, but I think that, uh, the

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pressure that people put on the area.

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It makes them a little smarter.

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I mean, I'll even say this.

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I would say this, like in the last
little while, I think that the mature

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whitetails in the Edmonton boson,
they've figured out the cameras.

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Like I'm quite certain of it.

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They've figured a hundred percent.

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Yeah.

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A hundred percent that the smart
ones you get, you get one shot, they

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get a picture, you get a picture
and you see a red light or something

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happens to that camera, even a noise.

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And.

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It's 20 yards this way
or 40 yards that way.

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They, they just don't use it again.

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I, you get dumb ones.

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Don't get me wrong.

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You will get a dumb one every once in
a while and you'll get lucky, but the

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really sharp ones, they can, they're
picking up on all sorts of stuff.

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As we evolve with the technology,
I truly believe they are too.

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So interesting.

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It's pretty,

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Travis Bader: it's kind of interesting.

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Yeah.

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Yeah.

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I guess you'd have to, well,
that's one of those things.

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Things filming one of these shows
that I guess a lot of people probably

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don't consider as you're going all
stealthy and going through there,

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you've got a camera person with you.

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You've got, uh, maybe audio
people, maybe a crew of people with

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you, all tromps and through, and
everyone's going to have to be quiet.

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Like that's, that's gotta be
a difficult dynamic to manage.

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Ryan Kohler: So with how to
hunt the other show, like I, I

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I personally don't always have a
cameraman because it makes it harder.

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So with how to hunt, I have a, I have
Corey Cook that I work with and we will

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film each other because we're trying to,
for whatever reason, like we've tackled

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some of the hardest hunts to film.

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Like for a good, a good example
is an Alberta elk hunt in

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the deep timber with a bow.

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Like it's, yeah.

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It's, you can kill, like guys can shoot
elk all over the place and it's a, it's a

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fun hunt and it's high level of difficulty
to shoot an elk with any, with any weapon.

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But for whatever reason, like these, this
deep timber elk, like you can only see

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30, 40 yards in front of you where you
can maybe shoot arrows through areas and

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you've got to have everything perfect.

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And so we're filming each other.

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We don't have a cameraman in that, in that
sense, we might bring a cameraman in for.

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A couple of days to get shots of the
manufacturer's products or shots of us.

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Just, you know, storyline shots
where you're, you're filming

00:09:06.724 --> 00:09:08.714
part of the story for, for TV.

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But then when the hardcore hunt
comes, we might have a guy there

00:09:11.895 --> 00:09:13.254
for one day, maybe two days.

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We, we could be there for 15 days or
20 days, and then we'll just have him

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leave and then they won't be there.

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And then for.

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Uh, but that's, that's just
for my, how to hunt show.

00:09:22.560 --> 00:09:25.550
If you look at the edge show with
like Steve Eklund, Joe Pell, like

00:09:25.580 --> 00:09:29.499
they have, like they have the most
unbelievable camera guy that Greg

00:09:29.499 --> 00:09:33.150
Yelanitsky and he's just such an
amazing human and his, his work is

00:09:33.180 --> 00:09:36.520
unbelievable that the camera work and
the edits and everything comes out of it.

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Like that's a different looking
show than how to hunt, right.

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How to hunt is more raw.

00:09:40.850 --> 00:09:44.830
And then you have Boson live where
I literally am 20 days alone.

00:09:45.760 --> 00:09:46.570
There is no camera guy.

00:09:47.269 --> 00:09:49.669
They, that's why making that show is.

00:09:50.244 --> 00:09:54.635
is so difficult because
you don't have camera guys.

00:09:54.655 --> 00:09:57.435
You have regular guys
that I've found that live.

00:09:57.805 --> 00:10:01.035
Inside the Edmonton Bozone
that literally cut their teeth.

00:10:01.295 --> 00:10:04.945
They do everything they can in their
power to, to help make that show amazing.

00:10:05.255 --> 00:10:09.445
And they donate their time and it's 20
days or 30 days, or even more really,

00:10:09.445 --> 00:10:12.274
when you look at, when you start
thinking, you know, early September

00:10:12.275 --> 00:10:15.784
scouting and all the way through October
and to pre rut and then into, into

00:10:15.784 --> 00:10:19.244
November where they're, they're, they're
hunting every day, if they can, you

00:10:19.244 --> 00:10:22.015
know, and, um, that's all done alone.

00:10:22.015 --> 00:10:22.365
So.

00:10:23.085 --> 00:10:27.085
It's all done with camera arms, it's
all done with GoPros, and anything else

00:10:27.085 --> 00:10:28.375
you can get your hands on that films.

00:10:28.385 --> 00:10:31.874
Some guys have three or four different
setups going, and it's pretty cool

00:10:31.875 --> 00:10:34.734
to see what they can, what they
come out with when they send, when

00:10:34.735 --> 00:10:35.954
they hand in the cards for the day.

00:10:35.955 --> 00:10:39.064
So we'll hand in cards for the day, it'll
go to the edit suite, we'll edit it, and

00:10:39.065 --> 00:10:40.785
then bang, it's on the air for Boson Live.

00:10:40.785 --> 00:10:41.969
So it's, it's really, really cool.

00:10:42.109 --> 00:10:43.399
Unbelievable the way we do it.

00:10:43.449 --> 00:10:44.040
So what's

00:10:44.040 --> 00:10:47.660
Travis Bader: the pressure like if
you're, you got your own show and I,

00:10:47.730 --> 00:10:49.449
and things have evolved over time.

00:10:49.449 --> 00:10:53.589
Now we've got social media and there's
pressure to be successful and you

00:10:53.589 --> 00:10:57.309
want to have, you don't want to have
a show of somebody just walking around

00:10:57.310 --> 00:10:59.890
in the bush all by themselves the
entire time, unless you're able to

00:10:59.980 --> 00:11:02.199
have a compelling story out of that.

00:11:02.209 --> 00:11:06.459
A lot of people would tune in because
Like traditionally the hunting show, they

00:11:06.459 --> 00:11:08.359
want to see the hunter be successful.

00:11:08.720 --> 00:11:14.430
What, what's that like to manage
for stress level, for expectations,

00:11:14.430 --> 00:11:16.959
for the consumer, for the viewer.

00:11:17.469 --> 00:11:19.639
Um, can you talk about that a bit?

00:11:21.280 --> 00:11:22.329
Ryan Kohler: Yeah, I can.

00:11:22.369 --> 00:11:27.824
Um, I think that when you first
start into the hunting industry,

00:11:27.824 --> 00:11:30.935
whether you're, well, this is what
it was, how it worked for me anyways.

00:11:30.935 --> 00:11:34.355
Like when you, when we first started
doing it, I had a lot of pressure.

00:11:34.355 --> 00:11:37.175
I felt a lot of pressure where you had
to, you know, get a kill for the show.

00:11:37.185 --> 00:11:43.635
Like I really felt that and then um, as
you, you know, As you age, I suppose, you

00:11:43.635 --> 00:11:49.305
get a little smarter, and your hunting
tactics get a lot better, and your, um,

00:11:49.315 --> 00:11:53.294
the places you go, you know, you get
smarter on the decision making on where

00:11:53.294 --> 00:11:57.715
you go and when you go, and I think
that that levels up you as a hunter.

00:11:57.915 --> 00:12:01.715
Um, especially when you want to do well
for the manufacturers and show that you've

00:12:01.715 --> 00:12:04.365
done a good job and then you want to
get an ethical, clean kill for the show.

00:12:04.365 --> 00:12:09.545
So I would say that pressure's off
me a lot, a lot less than it was.

00:12:10.204 --> 00:12:14.655
So at the beginning, um, it was
always, always, but we needed to kill.

00:12:14.655 --> 00:12:15.204
We needed to kill.

00:12:15.204 --> 00:12:15.734
We needed to kill.

00:12:15.735 --> 00:12:20.645
Now, I think the kills just kind of come
because you're more prepared and you're,

00:12:21.125 --> 00:12:24.915
you know, where to go and you know what
you're doing and it just, it changes.

00:12:25.335 --> 00:12:26.364
I think that hunting.

00:12:27.110 --> 00:12:30.140
As like a good example, we would
be, I always like to say this like

00:12:30.140 --> 00:12:33.800
outfitter guides, like they, they
hunt so much during a season, right?

00:12:33.800 --> 00:12:36.260
So if you're an out, an outfitter
guide for elk, you're hunting like

00:12:36.260 --> 00:12:40.130
30 days, and if you're not, you're
hunting maybe a week or a weekend every

00:12:40.135 --> 00:12:41.810
year for three weekends or something.

00:12:41.810 --> 00:12:45.950
And so you level up to a professional
level pretty fast when you're doing

00:12:45.950 --> 00:12:48.350
shows because you're doing it every
day, like a guide or an outfitter,

00:12:48.350 --> 00:12:50.720
or maybe you're with two or three
guide outfitters during the season.

00:12:50.720 --> 00:12:52.035
So, so you're putting in just.

00:12:52.380 --> 00:12:53.120
Just more time.

00:12:53.120 --> 00:12:58.440
And I think more time into the wild places
like that, when you're trying to, you

00:12:58.440 --> 00:13:02.019
know, you're going hunting and harvesting,
then you're going to get better at it.

00:13:02.040 --> 00:13:04.460
So it's the pressure would be
less, less pressure now than

00:13:04.460 --> 00:13:06.079
it would be when I was younger.

00:13:06.080 --> 00:13:06.619
For sure.

00:13:06.770 --> 00:13:09.350
I thought that was the key to
everything, but really a good story.

00:13:09.350 --> 00:13:12.830
We'll, we'll, we'll crush any,
any kill at the end of the day.

00:13:12.830 --> 00:13:13.030
Right.

00:13:13.050 --> 00:13:16.670
Good story, good story, good characters,
and you can do an unbelievable show.

00:13:16.995 --> 00:13:17.105
I was

00:13:17.105 --> 00:13:18.585
Travis Bader: talking
with Mark Kenyon about it.

00:13:18.635 --> 00:13:20.855
And he says, you know, I
tried going that route.

00:13:20.895 --> 00:13:23.915
I tried, you know,
it's, it's a clear path.

00:13:23.935 --> 00:13:27.775
If you want to be famous on Instagram
and social media, and you always

00:13:27.775 --> 00:13:31.555
got the hero shots and you're
always making the successful hunt.

00:13:31.555 --> 00:13:33.575
And he says, but it wasn't me.

00:13:33.575 --> 00:13:35.294
And I wasn't being honest to myself.

00:13:35.294 --> 00:13:38.295
And he says, the second he started showing
some of his failures and the second he

00:13:38.295 --> 00:13:41.435
started talking about the things that
he was feeling close to his heart, he

00:13:41.725 --> 00:13:46.455
Um, all of a sudden, everything that
he was trying to pursue by following

00:13:46.455 --> 00:13:51.664
this, this model of being the hero
hunter was just coming naturally.

00:13:51.745 --> 00:13:55.995
And he says he got way more people
interested and, and, um, wanted to

00:13:56.005 --> 00:14:00.404
learn more about what it was he did
just by being brutally honest about it.

00:14:01.605 --> 00:14:06.104
Ryan Kohler: Yeah, I think people love
it when I miss like it when it goes

00:14:06.104 --> 00:14:09.475
to, when it comes to social media,
I always look at your engagement.

00:14:09.545 --> 00:14:11.494
I think, I think that's
the most important piece.

00:14:11.505 --> 00:14:16.464
So if I have whatever, 15, 000
followers, but my engagement is super

00:14:16.465 --> 00:14:20.164
high on all the posts, like I find that
there's way more value in that than

00:14:20.165 --> 00:14:23.419
just having, if I have half a million
followers, but nobody really sees it.

00:14:23.580 --> 00:14:26.330
Talks to me or engages
in the, in all the posts.

00:14:26.330 --> 00:14:27.670
And what do you really have?

00:14:27.670 --> 00:14:28.580
You don't really have anything.

00:14:28.580 --> 00:14:28.780
Right.

00:14:28.780 --> 00:14:32.680
So I know for sure, like if I, I
have, there's a video of me missing

00:14:32.680 --> 00:14:35.469
this giant white tail at 20 yards
and he ducks the arrow and it's in

00:14:35.470 --> 00:14:37.689
the snow and it's a beautiful scene.

00:14:38.059 --> 00:14:39.370
It's an unbelievable video.

00:14:39.370 --> 00:14:40.879
And people love that.

00:14:40.889 --> 00:14:41.519
They love that.

00:14:41.520 --> 00:14:41.720
Right.

00:14:42.059 --> 00:14:43.340
Any mess or anytime.

00:14:43.975 --> 00:14:48.215
Um, any, anything that happens in the
video where there's a little bit of

00:14:48.475 --> 00:14:53.874
controversy or earlier mess or you're,
you're fall down the mountain and

00:14:53.875 --> 00:14:55.904
you're hurt or anything like that.

00:14:55.904 --> 00:14:56.625
That's real.

00:14:56.625 --> 00:14:58.864
I think people like, I think
people even like it too.

00:14:58.864 --> 00:15:02.865
If you just, you wake up in the morning
and you're showing them the, that you're

00:15:02.865 --> 00:15:06.425
normal and you're having a coffee and
a workout and your kids are going crazy

00:15:06.425 --> 00:15:10.095
or whatever, and you got to take them to
hockey and it's just, you know, everybody

00:15:10.125 --> 00:15:12.315
like the normal part of your life.

00:15:12.465 --> 00:15:12.945
I think that's.

00:15:13.250 --> 00:15:13.500
I think

00:15:13.500 --> 00:15:13.980
Travis Bader: that's good too.

00:15:14.000 --> 00:15:14.220
Yeah.

00:15:14.220 --> 00:15:15.690
There's a relatability to it.

00:15:15.690 --> 00:15:17.320
You're not just some
person that's out there.

00:15:17.330 --> 00:15:20.320
You're, you're somebody that
you can relate to that is doing

00:15:20.320 --> 00:15:21.430
the same thing that I'm doing.

00:15:21.430 --> 00:15:22.819
You're feeling the same pains.

00:15:23.300 --> 00:15:27.110
How, where do you see, I mean,
we're, we're watching things evolve.

00:15:27.170 --> 00:15:31.989
We're seeing shows like a meat
eater in the States that took off

00:15:31.989 --> 00:15:39.364
like crazy and, uh, gotten, gotten
a lot of eyes on, um, On hunting

00:15:39.364 --> 00:15:41.364
and fishing and outdoor pursuits.

00:15:41.444 --> 00:15:47.114
Where, where do you see the future of
hunting in the social sphere kind of

00:15:47.114 --> 00:15:50.984
moving towards, because at the same
time, we're also seeing social media

00:15:51.494 --> 00:15:55.204
giants like Meta clamping down on,
if there's a picture of a firearm in

00:15:55.214 --> 00:15:59.945
the photo or, um, or anything that
deems to be politically unacceptable.

00:16:01.864 --> 00:16:03.245
Ryan Kohler: Yeah, I can relate to that.

00:16:03.245 --> 00:16:05.745
I think Meta tried to shut
me down yesterday, which is.

00:16:05.785 --> 00:16:06.234
For what?

00:16:06.454 --> 00:16:07.265
Cause I had bears.

00:16:07.704 --> 00:16:08.395
I think it was a bear hunt.

00:16:08.395 --> 00:16:08.795
Hmm.

00:16:08.810 --> 00:16:10.880
They don't like the bear hunts.

00:16:10.890 --> 00:16:13.979
Most people are like, you know, I'm
like, what's your favorite bear?

00:16:13.989 --> 00:16:15.530
Polar bear, grizzly bear, black bear.

00:16:15.530 --> 00:16:16.810
And they say gummy bear.

00:16:17.839 --> 00:16:18.270
I don't know.

00:16:18.300 --> 00:16:19.540
It's sure.

00:16:20.130 --> 00:16:24.439
But, uh, if I was going to say
where it's headed, I mean, a hundred

00:16:24.439 --> 00:16:29.349
percent to the apps, um, the apps
are pretty super powered right now.

00:16:29.459 --> 00:16:31.559
There's, there's a few out there and.

00:16:31.910 --> 00:16:36.780
They're, they're gonna be much
better in the next couple of years.

00:16:36.780 --> 00:16:39.280
You're going to have apps that
have all the content in them.

00:16:39.690 --> 00:16:41.459
It'll have social content in them.

00:16:41.500 --> 00:16:45.890
It'll have like, a good example would
be like your Onyx stuff in there.

00:16:45.910 --> 00:16:49.090
Like you'll have, you'll be able to
put all your plots and everything.

00:16:49.129 --> 00:16:50.859
You'll be able to have
weather inside them.

00:16:51.229 --> 00:16:54.170
You'll be able to load all your
photos and communicate with

00:16:54.170 --> 00:16:55.160
their hunters through them.

00:16:55.210 --> 00:16:56.070
I think that.

00:16:56.385 --> 00:17:01.755
Um, they're on the way to a place
where you have, you know, one, probably

00:17:01.755 --> 00:17:03.444
one single awesome hunting app.

00:17:03.444 --> 00:17:05.645
And it's just, it's just super
powered with everything in it.

00:17:05.645 --> 00:17:07.714
I think that's kind of
where it's probably headed.

00:17:07.785 --> 00:17:08.525
Interesting.

00:17:09.654 --> 00:17:10.115
You know,

00:17:12.874 --> 00:17:17.865
Travis Bader: yeah, yeah, that it
would be interesting, the amount of

00:17:17.875 --> 00:17:21.724
apps that we have that are kind of
dominating, like you talk about on

00:17:21.734 --> 00:17:25.635
X or I hunter, like all these little
tools that people start bringing out.

00:17:26.014 --> 00:17:27.344
I'm wondering if there's going to be.

00:17:28.050 --> 00:17:32.800
A bit of a resurgence,
um, away from technology.

00:17:32.840 --> 00:17:36.610
Like you see more and more people wanting
to go out and film and you see more

00:17:36.610 --> 00:17:40.940
people wanting to be on social media and
show their fish or show their process.

00:17:40.940 --> 00:17:42.270
And there seems to be.

00:17:42.940 --> 00:17:45.140
Um, I wonder if that's
going to get saturated.

00:17:45.170 --> 00:17:49.830
And if people are going to want to
find a different way to get mentorship,

00:17:49.840 --> 00:17:53.750
like, is there a way to blend
technology with boots on the ground,

00:17:54.200 --> 00:17:56.410
uh, mentorship that you could see?

00:17:57.030 --> 00:18:04.180
Because that, that would be where I would
see a real need, a real need for people.

00:18:04.190 --> 00:18:08.320
Cause the hardest thing for
those following you, if they're

00:18:08.330 --> 00:18:11.719
brand new is they want to learn,
they want to see how you do it.

00:18:11.719 --> 00:18:13.980
And maybe it's going to be a
little different in your area.

00:18:13.980 --> 00:18:14.120
Yeah.

00:18:17.070 --> 00:18:17.410
Ryan Kohler: Yeah.

00:18:17.800 --> 00:18:18.030
Yeah.

00:18:18.030 --> 00:18:21.129
Well, you can only hope
you can only hope, right?

00:18:21.170 --> 00:18:25.119
Like for me personally, I mean, we'd
like to take the phones and put them

00:18:25.119 --> 00:18:28.800
in a plastic bag and chuck them in
the river, like, and then get people

00:18:28.800 --> 00:18:32.619
outside learning on how to do the
wild things either on their own, or, I

00:18:32.620 --> 00:18:36.910
mean, I don't know if technology, like,
that's a good question to be honest,

00:18:36.910 --> 00:18:42.564
because Like with my kids, I can just
talk about my kids, I suppose, is, is

00:18:42.604 --> 00:18:44.264
like, I like to take them shed hunting.

00:18:44.264 --> 00:18:45.485
I like to teach them how to hunt.

00:18:45.895 --> 00:18:46.645
They're athletes.

00:18:46.675 --> 00:18:50.154
They're on their phones enough where,
you know, it's, it's harder for me to get

00:18:50.154 --> 00:18:54.014
them to do these things and to learn the
way that I learned, which was like just

00:18:54.014 --> 00:18:57.465
really a wild way, like Chuck, Chuck them
in the pool and have them learn, right.

00:18:57.804 --> 00:19:01.245
If people are trying to learn today
through technology and getting to

00:19:01.254 --> 00:19:05.084
low, getting to understand, to know,
like the tips that I have or say

00:19:05.084 --> 00:19:08.155
like any of the unbelievably super.

00:19:08.450 --> 00:19:11.720
Incredibly smart hunters that
are across Alberta and all across

00:19:11.720 --> 00:19:13.040
Canada, which there's a lot, right?

00:19:13.070 --> 00:19:15.370
There's some really, really
educated, super smart guys out there.

00:19:15.850 --> 00:19:20.210
Um, you know, I think that like,
you know, you're still going to

00:19:20.220 --> 00:19:23.880
video, whether it's YouTube or
Instagram or whether it's an app.

00:19:24.210 --> 00:19:27.449
Um, and like I said before, I think
it's all going to come together.

00:19:27.449 --> 00:19:30.080
I think it's all going to be
pulled together into one place.

00:19:30.120 --> 00:19:31.830
I think that's where it's, it's headed.

00:19:31.830 --> 00:19:33.330
Cause right now it's so segmented, right?

00:19:33.330 --> 00:19:34.939
There's all this stuff all over.

00:19:35.610 --> 00:19:35.969
And so.

00:19:36.639 --> 00:19:39.144
And, and that's, I think, like, that's
the point that, that I'm trying to make.

00:19:40.225 --> 00:19:43.475
The point that I guess we're trying
to make with our app is our app has

00:19:43.485 --> 00:19:46.035
got 20 years of content and it's
our 20th anniversary right now.

00:19:46.045 --> 00:19:49.315
We've got 20 years of video in
there that you can look back on.

00:19:49.385 --> 00:19:51.584
We've got a lot of opportunity
to put like live in there.

00:19:51.584 --> 00:19:53.115
Our streaming live is, is in there.

00:19:53.115 --> 00:19:55.654
But in the back end, behind the
scenes, like we're working on

00:19:55.655 --> 00:19:57.054
building exactly what I said to you.

00:19:57.065 --> 00:19:59.715
We're working on building something
that you can pull anything into.

00:19:59.935 --> 00:20:03.545
So whether it's your podcast or
whether it's, it's like the Onyx app.

00:20:03.545 --> 00:20:07.695
Having everything inside one, one place
for people to go and educate themselves.

00:20:07.695 --> 00:20:08.115
Hmm.

00:20:08.840 --> 00:20:13.205
I, I do know that it's tough to
get the education in the wild.

00:20:13.885 --> 00:20:16.915
Um, and I think that I touched
on it a little bit earlier,

00:20:17.455 --> 00:20:21.265
unfortunately, like I really,
truly believe that it's time spent.

00:20:21.625 --> 00:20:22.075
Yes.

00:20:22.105 --> 00:20:25.615
And no matter how much video you
watch, no matter how many podcasts

00:20:25.615 --> 00:20:28.660
you listen to, no matter, no matter
how much you YouTube, you do.

00:20:29.435 --> 00:20:33.965
Um, like you're, you're not going to
beat, you know, three weeks in elk camp.

00:20:34.015 --> 00:20:35.325
You just, you just can't do it.

00:20:35.365 --> 00:20:38.484
That's why dragging the kids out
there, I think is so important, right?

00:20:38.895 --> 00:20:41.054
Making sure that they're out in
the wild and learning those things.

00:20:41.055 --> 00:20:45.395
So, so I guess my answer would be, um,
you can't beat the real thing and the

00:20:45.395 --> 00:20:50.485
real thing trumps all and more time in
the real thing is really going to be how

00:20:50.564 --> 00:20:54.374
you get the most knowledge for, for any,
anything I think at the end of the day.

00:20:54.414 --> 00:20:54.684
Right.

00:20:54.694 --> 00:20:57.124
Putting in your time, your
10, 000 reps, I suppose.

00:20:57.124 --> 00:20:57.995
Yeah, I agree with you.

00:20:58.024 --> 00:20:58.414
It comes down.

00:20:59.175 --> 00:21:03.075
It comes down to that for me, it does
anyway, because I felt a real change.

00:21:03.475 --> 00:21:05.834
I feel like, I feel like there
had, there's a real change in the

00:21:05.834 --> 00:21:09.095
way I hunt and the way I think,
and the way I do things over time.

00:21:09.105 --> 00:21:12.725
Like I think time really makes you
a better outdoorsman at the end

00:21:12.725 --> 00:21:15.554
of the day, you become smarter and
better at what you're doing, just

00:21:15.555 --> 00:21:16.754
like anything else, I suppose.

00:21:16.924 --> 00:21:19.315
Travis Bader: Now you can't
fast track this process.

00:21:19.365 --> 00:21:23.795
This is something that time is the
process of learning happens over a

00:21:23.795 --> 00:21:27.875
long period of time and, but there's
always that common question let's.

00:21:28.520 --> 00:21:31.540
Pretend for a second that you
could fast track that process.

00:21:31.540 --> 00:21:35.150
If you were to look back at young
Ryan, what are some tips that you

00:21:35.150 --> 00:21:37.050
would turn around and give them?

00:21:38.010 --> 00:21:39.929
Maybe save some pain and heartache.

00:21:41.669 --> 00:21:42.230
Ryan Kohler: I don't know.

00:21:42.320 --> 00:21:44.399
I think you have to go through
the pain and the heartache, man.

00:21:44.700 --> 00:21:49.000
I don't think you can see, I think there's
an arcing, a hunt, a hunt arc, right?

00:21:49.000 --> 00:21:50.230
So I think you start.

00:21:51.080 --> 00:21:54.850
Um, you know, where you're, you're kind
of hunting everything, like you get

00:21:54.850 --> 00:21:57.390
your, your bow, your rifle, and it's
like, I'm going to shoot every squirrel,

00:21:57.390 --> 00:22:00.490
every porcupine, every deer, everything,
everything, everything, everything.

00:22:00.759 --> 00:22:04.289
And then, and then you kind of go, uh,
okay, I'm going to be selective, and

00:22:04.290 --> 00:22:07.399
I'm going to start shooting poponyongs,
or I'm going to try to get, you know,

00:22:07.400 --> 00:22:10.900
animals that are big enough where
I can feel like I got an awesome

00:22:10.900 --> 00:22:12.509
trophy, or maybe a big enough bow.

00:22:12.920 --> 00:22:17.009
Loose because it's got lots of meat or
whatever kind of turns your crank and then

00:22:17.259 --> 00:22:21.710
and then I think you get to a point Where
you're like, I'm only gonna shoot the

00:22:21.710 --> 00:22:26.069
perfect thing And so you shoot a lot less
things and then you go full circle you

00:22:26.069 --> 00:22:30.529
go I got to get somebody else And maybe
it's a son or maybe it's a nephew and I'm

00:22:30.529 --> 00:22:33.639
gonna take them out for the first time
and then you get to relive Like I'm gonna

00:22:33.639 --> 00:22:37.620
shoot every squirrel and every porcupine
and deer And I think there's like there's

00:22:37.620 --> 00:22:42.700
an an arc to hunting where you're kind
of in this little circle I found Um,

00:22:42.710 --> 00:22:47.550
but as far as telling myself, giving
myself tips, I think be patient would be

00:22:47.550 --> 00:22:50.060
the biggest thing, would be slow down.

00:22:50.500 --> 00:22:53.500
Be patient, pay attention a little more.

00:22:54.040 --> 00:22:55.650
Um, don't sweat it.

00:22:55.730 --> 00:22:57.830
Don't start overthinking everything.

00:22:57.880 --> 00:23:02.770
I think, um, over overthinking is
probably the worst thing you can do.

00:23:02.800 --> 00:23:06.289
Thoughts aren't thinking as
that's a Joel Turner quote.

00:23:06.300 --> 00:23:10.000
Actually he's, I had him up in the
Edmonton Bozon and, uh, he was just

00:23:10.000 --> 00:23:13.629
on the Joe Rogan show actually,
and he's an unbelievable guy

00:23:13.650 --> 00:23:16.520
and thoughts aren't thinking was
the coolest thing he said to me.

00:23:16.520 --> 00:23:18.779
So I'd say that to myself for sure.

00:23:18.780 --> 00:23:19.460
Slow down the.

00:23:20.185 --> 00:23:21.215
Slow down the thinking.

00:23:21.215 --> 00:23:23.014
Yeah, because what are thoughts, right?

00:23:23.014 --> 00:23:26.095
Most of the time, they're just
bouncing around in there like crazy and

00:23:26.095 --> 00:23:27.345
they're not doing you that much good.

00:23:27.345 --> 00:23:32.485
So maybe start with the, the, the
thinking and the, the, the truth.

00:23:32.725 --> 00:23:33.034
Thoughts

00:23:33.135 --> 00:23:33.365
Travis Bader: and thinking.

00:23:33.365 --> 00:23:33.915
I like that one.

00:23:34.095 --> 00:23:34.834
I'm going to use that one.

00:23:35.055 --> 00:23:39.395
So, you know, you're saying
recently almost got shut down by

00:23:39.445 --> 00:23:41.045
Metta for being on a bear hunt.

00:23:41.834 --> 00:23:44.875
I can only imagine in your
industry and what you're doing

00:23:44.885 --> 00:23:46.354
that this is an ongoing problem.

00:23:46.810 --> 00:23:50.879
Process that you're always having
to navigate the, uh, restrictions

00:23:50.879 --> 00:23:54.219
or people logging in and saying, how
could you, you're going to have people

00:23:54.219 --> 00:23:56.389
who are behind you and support you.

00:23:56.390 --> 00:23:58.430
And you're going to have, you
know, the bigger you get, you're

00:23:58.430 --> 00:23:59.550
going to have both sides on there.

00:24:00.489 --> 00:24:04.169
How are you finding the, um, the
haters dealing with the haters and

00:24:04.170 --> 00:24:06.359
dealing with the, uh, social influence?

00:24:08.449 --> 00:24:12.529
Ryan Kohler: We, we really
don't get much like it's not,

00:24:12.569 --> 00:24:14.019
it's not what you would think.

00:24:14.139 --> 00:24:17.129
Um, uh, the, the only time.

00:24:17.685 --> 00:24:22.405
We get a little bit of backlash would
be if, if I turn the channel on to

00:24:22.405 --> 00:24:25.975
a free view, so like it's free for
everyone right across Canada on bell

00:24:25.975 --> 00:24:30.484
and star choice and tell us, and sorry,
not star choice shot direct and Rogers

00:24:30.485 --> 00:24:35.145
and everything else as old, that's old
school that one, but, um, yeah, then

00:24:35.145 --> 00:24:36.714
you'd have everybody turning it on.

00:24:36.715 --> 00:24:41.375
And if we get, say like an African safari
hunt and somebody thumps an elephant, then

00:24:41.405 --> 00:24:46.230
yeah, I'll probably get some emails, but,
um, Other than that, I think Canadians are

00:24:46.230 --> 00:24:49.990
pretty good, like, to be honest with you,
like I think most Canadians are pretty

00:24:49.990 --> 00:24:53.779
good with the fact that hunting is part of
our heritage, it's part of our lifestyle,

00:24:53.779 --> 00:24:56.599
and, you know, farmers everywhere do it,
and lots of people do it, you can be a,

00:24:56.850 --> 00:25:00.149
I don't know if you're, whether you're
a doctor, or whether you're, you know,

00:25:00.149 --> 00:25:04.830
you're on your own, you know, You know,
you could have all these other title

00:25:04.850 --> 00:25:07.690
people that may, that, that hunt as well.

00:25:07.690 --> 00:25:07.940
Right.

00:25:07.940 --> 00:25:11.140
Like I know one of my, like my doctor,
he's a, he's a big time hunter.

00:25:11.140 --> 00:25:14.390
He's an awesome guy and great
human and, and hockey players too.

00:25:14.390 --> 00:25:14.629
Right.

00:25:14.629 --> 00:25:17.540
Like I, we actually take,
I've taken quite a few NHLers.

00:25:17.550 --> 00:25:20.490
So you know, There's people from all
different walks of life that hunt.

00:25:20.490 --> 00:25:24.720
And I think Canadians, I think Canadians
know that I don't get too much backlash

00:25:25.100 --> 00:25:29.940
unless we do something that's, I mean, if
you do something, I suppose illegal, then

00:25:30.659 --> 00:25:32.959
we're in a different conversation, right?

00:25:32.960 --> 00:25:34.489
Then, then I think that.

00:25:35.054 --> 00:25:38.455
Um, you're probably done like
that's kind of where that goes.

00:25:38.475 --> 00:25:42.594
It goes to, to, we take you
off the network completely.

00:25:42.624 --> 00:25:46.864
Um, we don't associate with it and we just
say that's kind of the end of the line.

00:25:46.864 --> 00:25:50.434
So I think that's probably
where you'd get some, some hate

00:25:50.584 --> 00:25:51.694
and that happens pretty fast.

00:25:51.725 --> 00:25:53.225
That, that comes from every place.

00:25:53.495 --> 00:25:54.884
Travis Bader: Well,
you're a hunting network.

00:25:54.924 --> 00:25:56.924
You're not a poaching network.

00:25:57.124 --> 00:26:00.124
So that's the thing, you know,
people say, Oh, look at these

00:26:00.124 --> 00:26:01.044
hunters and what they did.

00:26:01.084 --> 00:26:03.064
They did this illegal thing,
or they did that illegal thing.

00:26:03.544 --> 00:26:05.235
Well, no, no, those are poachers.

00:26:05.274 --> 00:26:06.054
Those aren't hunters.

00:26:06.054 --> 00:26:09.894
If they're doing things unlawfully
intentionally, that's poaching.

00:26:10.044 --> 00:26:11.989
So yeah, there's a zero
tolerance for that.

00:26:13.260 --> 00:26:13.560
Ryan Kohler: Yeah.

00:26:14.470 --> 00:26:18.580
Otherwise, yeah, we don't, we don't
get much, like I really, any, to be

00:26:18.580 --> 00:26:21.110
honest, like I don't get, I don't see it.

00:26:21.160 --> 00:26:23.290
Maybe one or two a year where
people send something in.

00:26:23.290 --> 00:26:26.069
That's telling us we're
nuts, but that's it.

00:26:26.070 --> 00:26:26.599
That precludes

00:26:26.599 --> 00:26:29.309
Travis Bader: one of the questions that
came up from one of our club members.

00:26:29.309 --> 00:26:32.050
They wanted to know how you
guys deal with criticism and

00:26:32.060 --> 00:26:33.460
misconceptions about hunting.

00:26:33.460 --> 00:26:36.680
But if you're not really getting that
much criticism, maybe misconceptions.

00:26:36.700 --> 00:26:37.184
Ryan Kohler: No, no.

00:26:38.605 --> 00:26:40.175
No, it's, I think it's the opposite.

00:26:40.175 --> 00:26:40.555
Really.

00:26:40.575 --> 00:26:44.115
People are asking us how to do it,
where to do it, when to do it, you

00:26:44.115 --> 00:26:47.894
know, how do you do everything from
draws to where do you go to get

00:26:47.895 --> 00:26:49.605
permission or how do you hunt a moose?

00:26:49.605 --> 00:26:53.565
And I don't, we don't get too much hate.

00:26:53.635 --> 00:26:54.504
It's just not there.

00:26:54.504 --> 00:26:54.605
So

00:26:54.605 --> 00:26:57.475
Travis Bader: if they, if they have these
kinds of questions, they just reach out

00:26:57.475 --> 00:27:00.835
to you and you're the guy responding or
your, your crew there or what's, how's

00:27:00.835 --> 00:27:01.305
Ryan Kohler: that work?

00:27:01.685 --> 00:27:02.455
Yeah, I can.

00:27:02.455 --> 00:27:05.985
I'm, I'm pretty easy to get, um, my email.

00:27:05.985 --> 00:27:09.205
You could probably find it on the
internet pretty easy or, or at Ryan T.

00:27:09.725 --> 00:27:12.195
Kohler on Instagram, you can get
me and ask me any question anytime,

00:27:12.255 --> 00:27:16.065
anytime you want, I answer every
question a hundred percent for sure.

00:27:16.604 --> 00:27:21.180
And if it comes in through the, through
the station, then, um, Unless there's

00:27:21.180 --> 00:27:25.180
somebody that's better equipped to answer
it than me, then they would answer it.

00:27:25.320 --> 00:27:28.650
But if, if it's something that I can help
and answer with, I'm happy to answer it.

00:27:28.690 --> 00:27:32.379
Like, we're happy to, we're happy
to help grow everything too, right?

00:27:32.379 --> 00:27:35.000
Like, if there's someone that's a
producer, that's filming, that wants to,

00:27:35.639 --> 00:27:40.019
you know, try to grow a bigger brand and
get on TV, then, you know, especially

00:27:40.039 --> 00:27:44.659
Canadians, like, we're really, really,
um, proactive trying to help them get

00:27:44.669 --> 00:27:48.515
that, uh, That vision on, on television,
because I think that's the best part

00:27:48.515 --> 00:27:50.875
of our network is we're a little, we're
a little bit different than all the

00:27:50.875 --> 00:27:53.905
other networks in the sense that we
have a lot of Canadian content, a lot of

00:27:53.905 --> 00:27:55.885
Canadians trying to bring you Canadian TV.

00:27:56.295 --> 00:27:59.605
And what do you relate more to if
I'm living in Alberta and I see an

00:27:59.605 --> 00:28:00.994
Alberta Whitetail show, I love it.

00:28:01.334 --> 00:28:01.594
Right.

00:28:02.075 --> 00:28:06.684
And if you're, if you're in, um, New
Brunswick or, or Newfoundland and

00:28:06.685 --> 00:28:09.385
you see a moose show and then the
Tuckamore, like you love it, right?

00:28:09.385 --> 00:28:13.465
So I think that people relate to
what they can, they can access.

00:28:13.965 --> 00:28:14.635
And that's.

00:28:15.090 --> 00:28:17.879
Really important to us and really
important to us to bring to the viewers.

00:28:17.889 --> 00:28:20.439
So Canadians are the shit, man.

00:28:20.439 --> 00:28:24.329
I want to have as many Canadians as we can
making content, bring it to the network.

00:28:24.330 --> 00:28:26.439
It's, it's so important and
it makes us different too.

00:28:26.879 --> 00:28:27.570
We're different, right?

00:28:27.779 --> 00:28:29.399
Like we're not American.

00:28:29.439 --> 00:28:32.029
We don't speak and talk and look American.

00:28:32.029 --> 00:28:33.559
We speak and talk and look Canadian.

00:28:33.719 --> 00:28:35.029
So why not just stick with that?

00:28:35.029 --> 00:28:35.050
Hey

00:28:35.110 --> 00:28:35.929
Travis Bader: buddy, hey guy.

00:28:36.629 --> 00:28:38.860
Um, yeah, so far Canadians.

00:28:39.129 --> 00:28:44.929
Um, so some of the people listening
to this are going to be, you know,

00:28:45.140 --> 00:28:48.930
Individuals who want to get into
the content creation, uh, industry.

00:28:49.000 --> 00:28:52.680
What would you be looking for in an
ideal person that you'd want to be having

00:28:53.380 --> 00:28:56.549
showcased through, uh, through your

00:28:56.550 --> 00:28:56.840
Ryan Kohler: place?

00:28:57.449 --> 00:29:00.479
And I, I don't think
there's an ideal person.

00:29:00.649 --> 00:29:02.600
I would, I would say that doesn't exist.

00:29:02.609 --> 00:29:06.090
I would say the more unique and
different you are is going to probably

00:29:06.090 --> 00:29:07.480
make you better right off the bat.

00:29:08.370 --> 00:29:13.620
Um, and whatever you're super passionate
about, you're Should come through and

00:29:13.620 --> 00:29:19.620
if, whether it's, whether it's a species
of animal or whether it's, um, something

00:29:19.620 --> 00:29:25.080
that you do in the wild, it could be, it
could be, you know, like you have, you

00:29:25.080 --> 00:29:29.119
live in Northern Alberta and, uh, in a
little home somewhere with your family

00:29:29.119 --> 00:29:32.509
and you're just surviving on wild things
like on mushrooms and whatever else like.

00:29:33.180 --> 00:29:36.140
That, that to me is, is
amazing and entertaining.

00:29:36.640 --> 00:29:40.290
Um, you could be an archer, an
amazing archer or something like that.

00:29:40.290 --> 00:29:43.410
Like, I think that, that the scope
is pretty, pretty, pretty broad.

00:29:44.240 --> 00:29:46.280
So you don't have to be
an expert hunting guy.

00:29:46.280 --> 00:29:49.910
I think you just have to be
someone that likes wild things.

00:29:49.980 --> 00:29:50.290
Yeah.

00:29:50.320 --> 00:29:52.410
Be, be pat that that's the biggest thing.

00:29:52.410 --> 00:29:52.860
And, and.

00:29:53.705 --> 00:29:56.875
Uh, if you're super passionate, I
can give you a quick story about

00:29:56.875 --> 00:29:59.165
Steve Eklund, because that's
what he was like when he came in.

00:29:59.545 --> 00:30:02.485
He came in the office, because I
used, I used to host The Edge, and

00:30:02.485 --> 00:30:04.555
then I basically passed it to Steve.

00:30:05.215 --> 00:30:07.495
And he ran with it, and he's
done unbelievable things.

00:30:07.815 --> 00:30:10.365
But when I first met him, he
was, he was so passionate.

00:30:10.755 --> 00:30:12.034
I asked him what he wanted to, to do.

00:30:12.405 --> 00:30:14.915
You know, be and do, and he's
like, I'm going to be the next Jim

00:30:14.915 --> 00:30:18.065
Shockey without like flinching.

00:30:18.065 --> 00:30:20.335
And I don't think anybody
can be Jim Shockey.

00:30:20.635 --> 00:30:21.685
Let's put it that way.

00:30:22.015 --> 00:30:26.835
Nobody will ever be Jim Shockey, but
he was so passionate and he was so

00:30:27.115 --> 00:30:30.715
intense about his answer that I knew
as soon as he answered me that way,

00:30:30.715 --> 00:30:32.325
I'm like, this guy's not joking.

00:30:32.425 --> 00:30:35.665
Like he's actually, he
actually thinks he can do it.

00:30:36.045 --> 00:30:37.705
And so you get behind that.

00:30:38.260 --> 00:30:39.700
Yeah, you get behind that, right?

00:30:39.730 --> 00:30:41.010
That's something you get behind.

00:30:41.010 --> 00:30:43.180
So when somebody calls and
they're passionate about.

00:30:44.090 --> 00:30:49.440
Whatever it might be, whether it's a
species or a fishing thing, or it can

00:30:49.440 --> 00:30:54.000
be, um, you know, just woodworking or
something or chainsawing animals into

00:30:54.000 --> 00:30:57.310
little crafts or something like just,
that's all you need is a real passion.

00:30:57.470 --> 00:30:59.150
And then obviously you're going to need.

00:30:59.445 --> 00:31:02.135
You know, some sponsorship and
that'll be the business side where

00:31:02.135 --> 00:31:03.195
you have to get into the business

00:31:03.195 --> 00:31:03.365
Travis Bader: side.

00:31:03.395 --> 00:31:06.155
So that's the, that's probably
the toughest piece of the puzzle.

00:31:06.195 --> 00:31:09.345
The hardest part to crack because
sponsorship, most people have no

00:31:09.345 --> 00:31:13.285
idea how to get into that, where
to start, what the value is of

00:31:13.285 --> 00:31:14.545
what it is that they're providing.

00:31:14.945 --> 00:31:19.635
Um, it's gotta be something that you
probably struggle with still to this

00:31:19.635 --> 00:31:24.505
day is, uh, uh, is that, but I'm
sure you've got sort of the large

00:31:24.565 --> 00:31:26.085
brushstrokes kind of figured out.

00:31:27.035 --> 00:31:29.375
How do, how do, how do people
look at approaching that?

00:31:29.375 --> 00:31:30.275
What would you suggest?

00:31:31.930 --> 00:31:34.430
Ryan Kohler: Well, I think
there's two ways to do it.

00:31:34.900 --> 00:31:39.640
There's the old school way, pick up the
phone and just start working, right?

00:31:39.670 --> 00:31:42.640
Like, I mean, that's at the end
of the day, it's a sales job.

00:31:42.640 --> 00:31:43.440
You're selling yourself.

00:31:43.440 --> 00:31:44.430
You're selling your passion.

00:31:44.430 --> 00:31:45.500
You're selling what you love.

00:31:45.830 --> 00:31:48.620
You got to be able to grind
it out like anything else.

00:31:48.620 --> 00:31:49.510
You just got to do the work.

00:31:49.530 --> 00:31:52.900
That, that would be, that'd
be the, the answer really.

00:31:52.900 --> 00:31:56.250
At the end of the day, you can go through,
you just got to, you got to grind it out.

00:31:56.270 --> 00:31:57.710
You got to do the work
and it might take a year.

00:31:57.720 --> 00:31:58.490
It might take two years.

00:31:58.800 --> 00:32:00.620
You just don't give up and
you keep working at it.

00:32:00.915 --> 00:32:03.045
That, that's, that is the
answer at the end of the day.

00:32:03.045 --> 00:32:09.715
But I think that today, because of
social media, you can prove that passion.

00:32:10.630 --> 00:32:13.810
On let's say an Instagram account,
account, or a Tik TOK account.

00:32:14.480 --> 00:32:18.380
And that will help you
in those, in those calls.

00:32:18.420 --> 00:32:22.240
I think, I think if you're, if you
are truly passionate enough about

00:32:22.240 --> 00:32:27.450
something, you're going to make truly
unique content on social and that truly

00:32:27.450 --> 00:32:32.030
unique content will hit an algorithm
and that will help you get started.

00:32:32.440 --> 00:32:33.680
I believe in that.

00:32:33.730 --> 00:32:35.474
I think that would be
something that you would do.

00:32:35.915 --> 00:32:40.685
You know, if I had to start over and I
had nothing, that's, I would start, I

00:32:40.685 --> 00:32:45.535
would start somewhere in those places
and then build that up and I'd have to

00:32:45.535 --> 00:32:47.105
have something unique and different.

00:32:47.125 --> 00:32:52.105
And, and then from there you could, you
know, start trying to sell yourself.

00:32:52.105 --> 00:32:55.875
You're essentially selling yourself
in that or your idea or your story.

00:32:56.335 --> 00:32:56.645
Right.

00:32:56.645 --> 00:32:56.955
So.

00:32:58.345 --> 00:32:59.585
But it's like anything else.

00:32:59.585 --> 00:33:02.145
I mean, if you want to be a
marathon runner, you're going

00:33:02.145 --> 00:33:03.175
to have to run a lot, right?

00:33:03.225 --> 00:33:04.565
You're going to have to work hard.

00:33:04.575 --> 00:33:07.375
If you want to be a hockey player, like
you're going to have to work hard at it

00:33:07.375 --> 00:33:12.285
every single day, and you're going to have
to find every way to, to be different.

00:33:12.285 --> 00:33:16.505
And you're going to have to, um, work
behind the scenes when no one's watching

00:33:16.505 --> 00:33:18.505
and, and just kick ass along the way.

00:33:18.505 --> 00:33:20.015
And I, that's, that's it.

00:33:20.025 --> 00:33:20.485
It's like, it's just.

00:33:20.890 --> 00:33:21.730
It's good old hard

00:33:21.730 --> 00:33:22.280
Travis Bader: work, man.

00:33:22.420 --> 00:33:22.920
I agree.

00:33:22.950 --> 00:33:26.480
You know, the people that I see that are
successful in what they do in seeking

00:33:26.480 --> 00:33:32.520
out sponsorship or being able to live
a lifestyle where they can, uh, afford

00:33:32.770 --> 00:33:35.620
what it is they need in order to be
able to get by and still do the thing

00:33:35.620 --> 00:33:37.630
that they're extremely passionate about.

00:33:38.470 --> 00:33:43.420
None of these people start out that I'd
seen start out saying, okay, so I need X

00:33:43.420 --> 00:33:45.040
amount of money and here's the sponsors.

00:33:45.040 --> 00:33:46.930
I'll just keep looking
for one that fits a bill.

00:33:46.930 --> 00:33:49.620
And then I'll, I'll kind of
work my way backwards from that.

00:33:49.620 --> 00:33:51.340
I've never seen it work that way.

00:33:51.550 --> 00:33:52.430
Maybe it does.

00:33:52.870 --> 00:33:57.440
The ones that I've seen successful
are the ones that work from,

00:33:57.480 --> 00:33:58.510
I'm passionate about it.

00:33:58.540 --> 00:34:03.040
And I would do this, whether you're paying
me or not, and they're selective about

00:34:03.040 --> 00:34:04.750
the people that they want to work with.

00:34:05.050 --> 00:34:10.790
And it's a relationship and that
relationship I found is easier

00:34:10.790 --> 00:34:14.430
to start if both parties have
skin in the game, not a problem.

00:34:14.440 --> 00:34:15.740
You don't have to pay me anything.

00:34:15.740 --> 00:34:19.200
How about you just loan me some
kit and I'll use it for a few

00:34:19.200 --> 00:34:22.070
things and I'll, I'll, I'll use it.

00:34:22.070 --> 00:34:24.330
And if I'm happy with it, I'll
tell other people about it.

00:34:24.340 --> 00:34:27.350
And you'll see kind of if
that's worthwhile to you or not.

00:34:27.380 --> 00:34:33.840
And I found that approach to sponsorship,
um, a way more effective way.

00:34:33.840 --> 00:34:33.899
Okay.

00:34:36.750 --> 00:34:38.650
Ryan Kohler: I, I, I, I, I agree.

00:34:38.650 --> 00:34:43.780
I guess like our origin story is
sort of along those lines too.

00:34:44.090 --> 00:34:49.130
Um, you know, when I started wild TV,
I was working in an unfinished basement

00:34:49.130 --> 00:34:53.104
in Calgary, sleeping on a sleeping
bag on a shitty old bed, and, uh,

00:34:53.465 --> 00:34:57.685
And with a poker table full of like
all the TV shows on the poker table.

00:34:57.685 --> 00:34:59.045
We had no staff.

00:34:59.685 --> 00:35:04.015
We didn't know really how to do much,
except for make one TV show that we

00:35:04.015 --> 00:35:05.215
had made for the outdoor channel.

00:35:05.715 --> 00:35:07.385
And then, um, did

00:35:07.385 --> 00:35:08.615
Travis Bader: you still have
the, we got the licenses?

00:35:08.675 --> 00:35:09.985
Did you still have the station wagon?

00:35:11.945 --> 00:35:16.495
Ryan Kohler: Uh, no, I, oh man, the car I
had then, if I remember the name of it, it

00:35:16.495 --> 00:35:18.845
was this little, I can't believe it ran.

00:35:18.845 --> 00:35:23.315
The oil was like spitting out of
the tail of the, the, of that thing.

00:35:23.315 --> 00:35:24.335
Like constantly on a.

00:35:24.435 --> 00:35:25.165
Daily basis.

00:35:25.165 --> 00:35:29.345
I was working for an advertising
agency, so selling ads, um,

00:35:29.435 --> 00:35:30.965
but doing this on the side.

00:35:31.615 --> 00:35:36.065
And then, um, I met a guy by the name of
Scott Sterling, who still works for us.

00:35:36.075 --> 00:35:38.175
And I gave him a pair of sheds.

00:35:38.565 --> 00:35:41.445
I traded him a pair of
sheds to build me a website.

00:35:42.045 --> 00:35:45.265
So he built the first wild TV
website with a pair of sheds.

00:35:45.625 --> 00:35:46.765
And then we started working on it.

00:35:47.235 --> 00:35:47.695
And.

00:35:48.740 --> 00:35:53.550
I had, uh, we built these servers, we
put all the content in these servers,

00:35:54.250 --> 00:35:57.670
and then we went to Saskatchewan
Access Communications to launch

00:35:57.670 --> 00:36:00.470
Wild TV for the first time, but
we had no idea what we were doing.

00:36:00.470 --> 00:36:05.190
We had a camper, we went there, and Scott
walked in and plugged this thing into

00:36:05.200 --> 00:36:09.300
their big head end and tried to make it
work, and we sat there for 15 minutes

00:36:09.300 --> 00:36:11.819
going like, I have no, I have no idea

00:36:11.820 --> 00:36:12.280
Travis Bader: how to do this.

00:36:12.490 --> 00:36:13.870
I could literally picture Scott

00:36:13.870 --> 00:36:14.310
Ryan Kohler: doing that.

00:36:15.575 --> 00:36:16.815
Yeah, yeah, it's really funny.

00:36:16.815 --> 00:36:18.885
He's sweating bullets, and
he's just pressing buttons.

00:36:19.035 --> 00:36:23.845
Not a clue, but we worked for a
couple years before, you know,

00:36:23.935 --> 00:36:28.185
uh, We ever got to that point, and
we worked for a couple years just

00:36:28.345 --> 00:36:30.325
selling commercials for a dollar.

00:36:30.635 --> 00:36:34.075
The first SHOT Show I went to,
I slept in the basement of the

00:36:34.075 --> 00:36:37.755
Flamingo, because we couldn't,
like, we couldn't afford the rooms.

00:36:37.925 --> 00:36:38.085
How

00:36:38.085 --> 00:36:39.225
Travis Bader: do you sleep
in the basement of the

00:36:39.295 --> 00:36:39.865
Ryan Kohler: Flamingo?

00:36:40.865 --> 00:36:43.895
They have these super shitty, they
had these crazy rooms down there where

00:36:43.895 --> 00:36:45.495
they were like really cheap rooms.

00:36:45.525 --> 00:36:48.905
And like me and Scott and a couple
of guys were all in this one room.

00:36:48.915 --> 00:36:53.245
Like I slept on the floor of
the hotel at my first shot.

00:36:53.245 --> 00:36:57.835
So I think I've done like 13 or 14
shot shows and that was the first one.

00:36:57.925 --> 00:37:03.365
And then we, we, um, and then when I was
there, like the first couple of years,

00:37:03.365 --> 00:37:06.835
like I would tell people about wild TV
at like a Edmonton Bolton sportsman show.

00:37:06.835 --> 00:37:08.755
And they would say like, No way.

00:37:09.405 --> 00:37:10.125
Like you're crazy.

00:37:10.435 --> 00:37:11.755
There's no way you can do this.

00:37:11.805 --> 00:37:14.295
And I'd say the name and they'd
be like, that's a terrible name.

00:37:14.445 --> 00:37:19.655
Like, I remember the people specifically
that told me today, like, Oh yeah.

00:37:19.655 --> 00:37:23.915
And I remember, um, you know, the
network saying like hunting on TV.

00:37:24.225 --> 00:37:25.255
Like, no way.

00:37:25.525 --> 00:37:26.895
Like, Shaw, no way.

00:37:27.105 --> 00:37:28.055
Like, tell us, no way.

00:37:28.065 --> 00:37:30.955
Like, you know, Bell, Expressview,
these guys are like, no chance.

00:37:30.955 --> 00:37:33.395
This is, we're never
putting a moose kill on TV.

00:37:33.395 --> 00:37:36.855
Like, so we had a couple years
of real challenges where we

00:37:36.855 --> 00:37:38.025
had to grind it out, right?

00:37:38.025 --> 00:37:39.745
You had to work really
hard and grind it out.

00:37:40.475 --> 00:37:43.510
And, um, I remember the year
I was at the SHOT Show and I

00:37:43.510 --> 00:37:44.530
slept on the basement floor.

00:37:45.180 --> 00:37:50.260
Uh, a guy by the name of Bob Walker,
he used to own Walker's Game Gear.

00:37:50.260 --> 00:37:51.079
Yeah, yeah, yeah.

00:37:51.080 --> 00:37:53.740
So this is like 19, 18
years, 18 years ago probably.

00:37:54.270 --> 00:37:58.710
And basically he was like the
gangster of the hunting industry.

00:37:58.720 --> 00:38:00.360
He, he was, he was the shit.

00:38:00.360 --> 00:38:02.950
Like he, he knew every single player.

00:38:03.280 --> 00:38:04.470
He was, he was big time.

00:38:05.310 --> 00:38:08.030
He really was like a gangster to me.

00:38:08.850 --> 00:38:10.600
And so when I was there,
I was this young guy.

00:38:10.610 --> 00:38:12.040
I was really had tons of energy.

00:38:12.270 --> 00:38:13.800
I'd, I'd go to every single booth.

00:38:13.820 --> 00:38:15.410
Like my feet would be bleeding.

00:38:15.420 --> 00:38:18.390
Cause if you've been to shot show and
you try to go to all the booths, like

00:38:18.390 --> 00:38:22.070
you're running everywhere and, and,
uh, I literally had bleeding feet.

00:38:22.140 --> 00:38:23.220
Like, um, that's not even a joke.

00:38:23.630 --> 00:38:28.340
And, um, And, but he, he, I was really
lucky with him because when I told him

00:38:28.340 --> 00:38:31.490
our story about Canada and bringing all
these shows to Canada and bringing all

00:38:31.490 --> 00:38:35.280
the manufacturers to Canada through the
station, like, he really believed in it.

00:38:35.850 --> 00:38:41.650
And so, Um, he actually, he actually
took me from booth to booth.

00:38:41.660 --> 00:38:45.590
So he like put me under his arm and
walked me to all the top players.

00:38:46.020 --> 00:38:47.860
And he's like, Hey, let me introduce you.

00:38:47.870 --> 00:38:49.390
My friend, Ryan, this is my friend, Ryan.

00:38:49.390 --> 00:38:51.010
He's got this idea for
this thing in Canada.

00:38:51.010 --> 00:38:54.270
And so he like really introduced
me to a lot of the top

00:38:54.270 --> 00:38:56.500
manufacturers 18 or 20 years ago.

00:38:56.830 --> 00:38:58.650
And that, that was, that was key.

00:38:59.400 --> 00:39:00.520
That was really, really helpful.

00:39:00.520 --> 00:39:02.814
And another guy that was
really, really helpful.

00:39:03.095 --> 00:39:05.255
Key would have been, I
mean, Jim Shockey, right?

00:39:05.255 --> 00:39:09.045
Like Jim Shockey put, when I called
him the first time and he still

00:39:09.045 --> 00:39:13.205
wasn't Jim Shockey, like, you know,
he was 20 years ago, Jim Shockey.

00:39:13.205 --> 00:39:18.715
So like he was selling DVDs and, and, uh,
and I said like, I'm going to do this.

00:39:18.715 --> 00:39:22.069
And he was like, I'm all in, I'm
going to send you everything I got.

00:39:23.700 --> 00:39:27.330
And so like every, I had all the
tapes of his, and it was just

00:39:27.330 --> 00:39:28.950
like this crazy pile of tapes.

00:39:29.480 --> 00:39:32.370
And then we started putting it into
the schedule and building it all up.

00:39:32.390 --> 00:39:34.930
And, and Jim was really helpful that way.

00:39:35.170 --> 00:39:35.270
Right.

00:39:35.270 --> 00:39:40.060
So, but there was so many people that
helped, uh, create it and put it together.

00:39:40.080 --> 00:39:43.010
My brother worked day and
night on the back end, like

00:39:43.010 --> 00:39:45.410
the, the putting content in.

00:39:45.410 --> 00:39:48.480
And like, I think he worked for
three months without like eating.

00:39:49.550 --> 00:39:53.905
And then, and then my dad would do,
um, do Would do like the high end, like

00:39:53.925 --> 00:39:58.075
carriage deals with the Shaw and Bell
and that stuff, and then eventually

00:39:58.075 --> 00:39:59.515
I would take all that kind of over.

00:39:59.515 --> 00:40:03.745
But, um, yeah, we had many years,
like we sold, I was saying, like we

00:40:03.745 --> 00:40:07.125
sold commercials for a dollar at the
very beginning, like it was a buck, 1.

00:40:07.715 --> 00:40:10.085
Travis Bader: And why, tell me
why you did it for a dollar.

00:40:10.115 --> 00:40:12.115
I think I know why you did it
for a dollar, but you tell me.

00:40:12.335 --> 00:40:13.045
Well, just cause

00:40:13.045 --> 00:40:16.885
Ryan Kohler: we just wanted to get a
business, like we were at SHOT Show

00:40:16.915 --> 00:40:21.965
and, and you got to remember too,
um, like I would work 16 hours a day.

00:40:22.355 --> 00:40:27.475
And it wouldn't faze me ever because it
was always exciting for me the whole time.

00:40:27.525 --> 00:40:32.015
Like if I'm going and I'm going to
go meet like the guys at Primos.

00:40:32.395 --> 00:40:33.735
Like I'm not gonna, I'm
not gonna lie to you.

00:40:34.045 --> 00:40:35.525
Like I'm so pumped.

00:40:36.235 --> 00:40:37.085
Like I'm freaking out.

00:40:37.495 --> 00:40:39.395
I'm meeting the Bushnell people, Primos.

00:40:39.425 --> 00:40:42.985
I'm meeting, um, like the Realtree
guys at first, like Bill Jordan.

00:40:42.985 --> 00:40:46.345
Like I'm, I'm meeting all of these
hunting manufacturers, like Hornady,

00:40:46.375 --> 00:40:49.695
like, and I'm, I'm like, I'm freaking out.

00:40:49.845 --> 00:40:51.135
Like I'm scared.

00:40:51.235 --> 00:40:51.965
I'm pumped.

00:40:52.345 --> 00:40:54.105
I can't believe I'm talking to them.

00:40:54.115 --> 00:40:54.455
Like.

00:40:54.815 --> 00:40:56.925
It's all totally unbelievable.

00:40:57.165 --> 00:41:02.835
So for me, it wasn't that hard
because it was so much fun and I could

00:41:02.835 --> 00:41:06.015
work like 12 hours, 16 hours a day.

00:41:07.315 --> 00:41:08.535
It would never be like work.

00:41:08.825 --> 00:41:13.135
So if I had a competitor, if I had
a competitor that was doing the

00:41:13.135 --> 00:41:15.895
same thing and you know, they'd
come home after eight hours and be

00:41:15.895 --> 00:41:16.785
like, Oh, I worked so hard today.

00:41:16.785 --> 00:41:19.095
Like I would just crush
that competitor because.

00:41:19.510 --> 00:41:22.170
It was, it was never like
work, if that makes sense.

00:41:22.180 --> 00:41:22.600
It totally

00:41:22.600 --> 00:41:23.140
Travis Bader: makes sense.

00:41:23.140 --> 00:41:25.510
It's the, the guy who's
running races, right?

00:41:25.540 --> 00:41:28.130
Cause he wants to get medals, right?

00:41:28.200 --> 00:41:32.220
Maybe a better story would
be, um, uh, what was it?

00:41:32.360 --> 00:41:33.520
Uh, the Wright brothers.

00:41:33.570 --> 00:41:35.110
You've heard the story
of the Wright brothers.

00:41:35.120 --> 00:41:38.600
So they, um, uh, Wilbur and what is it?

00:41:38.970 --> 00:41:41.800
Jonathan Wright, who flew
the first plane, right?

00:41:42.760 --> 00:41:44.250
Ryan Kohler: Yeah, I know the,
I know they got the planes.

00:41:44.290 --> 00:41:44.570
Right.

00:41:44.580 --> 00:41:45.180
So what did they

00:41:45.180 --> 00:41:45.460
Travis Bader: have?

00:41:45.460 --> 00:41:49.400
They had a bicycle factory and they're
playing around with different designs,

00:41:49.400 --> 00:41:53.180
trying to make these things fly and
spending every dime that they had,

00:41:53.180 --> 00:41:54.440
and they had a real passion for it.

00:41:54.450 --> 00:41:59.590
At the same time, the government, uh,
US government had top researchers and

00:41:59.590 --> 00:42:03.540
engineers, and there's a bunch of money,
but at times there's one group and there's

00:42:03.540 --> 00:42:09.590
one individual in particular to go out and
make a plane, make something that can fly.

00:42:10.960 --> 00:42:11.360
Sure.

00:42:11.490 --> 00:42:13.810
And it didn't matter how
much money they threw at it.

00:42:14.680 --> 00:42:19.170
They, this guy wasn't able to be the
first person to have, to make a plane.

00:42:19.190 --> 00:42:23.420
And the second that the Wright brothers
got the plane up and go on, he quit.

00:42:23.540 --> 00:42:25.170
He's, he's not interested anymore.

00:42:25.450 --> 00:42:27.320
And the reason the Wright brothers
are able to do it is because

00:42:27.330 --> 00:42:28.470
they had a passion for it.

00:42:28.740 --> 00:42:31.300
And they'd be doing this and they
were doing it despite the fact

00:42:31.300 --> 00:42:32.440
they weren't getting money for it.

00:42:33.330 --> 00:42:37.780
The person who loves to do what it is that
they're doing will always outperform the

00:42:37.780 --> 00:42:39.530
person who's doing it for the end result.

00:42:40.910 --> 00:42:43.070
Ryan Kohler: Yeah, I believe
in that a hundred percent.

00:42:43.110 --> 00:42:43.950
I mean, a hundred percent.

00:42:43.950 --> 00:42:47.630
Like, like with the same, it goes
hand in hand with like the bozone back

00:42:47.630 --> 00:42:49.580
to that show and hunting whitetails.

00:42:49.620 --> 00:42:52.180
Like I will literally
scout 16 hours a day.

00:42:52.270 --> 00:42:55.940
I will, I'll go in the truck, I'll drive
around or I'll walk, rub lines or I'll,

00:42:56.350 --> 00:42:59.170
I'll do a million different crazy things.

00:42:59.455 --> 00:43:03.095
Just so much more that I think most
people are even like willing to

00:43:03.095 --> 00:43:04.925
do, or maybe they can't even do it.

00:43:04.935 --> 00:43:07.515
They don't have the time they'd
like to, but maybe they don't.

00:43:07.525 --> 00:43:12.535
Like, I think putting in that time
and energy, that's what makes it, uh,

00:43:13.095 --> 00:43:17.615
the success at the end of the road,
a little easier, maybe, I guess.

00:43:17.625 --> 00:43:19.915
Like, it's just, just, I can just do more.

00:43:19.955 --> 00:43:21.275
I'm just a psycho that way.

00:43:21.335 --> 00:43:23.125
I just get, I like full ADHD.

00:43:23.185 --> 00:43:23.945
Well, I was going to bring that

00:43:24.125 --> 00:43:24.305
Travis Bader: up.

00:43:24.305 --> 00:43:27.065
I mean, you mentioned it
before, before we got on here.

00:43:27.545 --> 00:43:28.785
I know a thing or two about that.

00:43:29.170 --> 00:43:30.369
Ryan Kohler: Yeah.

00:43:30.370 --> 00:43:33.430
If you're like, if you're just, I
just, I hyper focus on things, right?

00:43:33.430 --> 00:43:36.620
So, and like competitive,
it's, it's in my bloodstream.

00:43:36.620 --> 00:43:40.240
So as soon as, as soon as there's some
competition, like I really, I really

00:43:40.240 --> 00:43:44.440
wake up if things, if, if there isn't
competition or if something, someone's

00:43:44.440 --> 00:43:49.375
not attacking me in some way, Way in
the business is just going smoothly.

00:43:49.515 --> 00:43:50.345
Like I fall asleep.

00:43:50.765 --> 00:43:56.005
But as soon as, as soon as there's, as
soon as there's chaos, you know, I, I

00:43:56.005 --> 00:43:59.365
like to say that there's opportunity
and chaos, always opportunity chaos.

00:43:59.385 --> 00:44:00.375
And I really get going.

00:44:00.415 --> 00:44:01.985
I really get going for competition.

00:44:02.115 --> 00:44:06.255
Like when sportsmen's Canada came into
Canada, into Canada, like I was like,

00:44:06.255 --> 00:44:10.065
let's go, let's go, this is going
to be, and I, and I, I can honestly

00:44:10.065 --> 00:44:12.815
say at this point now that there's,
there really is no competition.

00:44:12.905 --> 00:44:15.115
Like we have done such a good job to, to.

00:44:15.575 --> 00:44:18.675
To just absolutely crush the US side.

00:44:18.815 --> 00:44:23.535
I can say that without worrying
about it because there's so many

00:44:23.535 --> 00:44:27.625
areas that we do such an unbelievable
job and we do it for the producers

00:44:27.625 --> 00:44:30.315
on our network and the Canadians
watching and every, everybody else.

00:44:30.315 --> 00:44:32.115
That's part of, of the.

00:44:32.575 --> 00:44:36.295
Of the network, I suppose, but that's
where, that's where I get going.

00:44:36.295 --> 00:44:37.165
That's what fires me up.

00:44:37.215 --> 00:44:37.825
Like, give me some,

00:44:37.985 --> 00:44:39.185
Travis Bader: you need that competition.

00:44:39.185 --> 00:44:43.815
Yes, there is opportunity in, in chaos
at one person to say, I was like,

00:44:43.815 --> 00:44:46.945
how can I feel so comfortable when
everything around me has fallen apart?

00:44:46.945 --> 00:44:48.525
When everything is in chaos.

00:44:49.265 --> 00:44:50.545
I'm centered, I'm focused.

00:44:50.545 --> 00:44:52.405
I'm, this is where I
feel most comfortable.

00:44:52.405 --> 00:44:55.755
And this person said, well, maybe it's
because your outside environment is

00:44:55.775 --> 00:44:57.375
now matching your inside environment.

00:44:57.395 --> 00:44:58.595
What's going on in your head?

00:44:58.645 --> 00:44:59.035
Yeah,

00:44:59.035 --> 00:44:59.865
Ryan Kohler: that's a good one.

00:44:59.975 --> 00:45:00.245
I like

00:45:00.705 --> 00:45:00.935
Travis Bader: that.

00:45:01.245 --> 00:45:01.705
Okay.

00:45:01.755 --> 00:45:02.375
Maybe.

00:45:02.395 --> 00:45:06.345
And they said, maybe you should work
on calming down the inside environment.

00:45:06.385 --> 00:45:10.175
So you can feel that same sort of comfort
without everything having to be falling.

00:45:10.175 --> 00:45:10.655
Yeah.

00:45:10.655 --> 00:45:11.565
All the wheels falling off.

00:45:11.565 --> 00:45:11.755
That

00:45:11.755 --> 00:45:13.855
Ryan Kohler: goes back to
thoughts aren't thinking.

00:45:13.895 --> 00:45:14.765
Thoughts aren't thinking.

00:45:14.795 --> 00:45:15.215
That's right.

00:45:16.635 --> 00:45:19.755
And that's, that actually
works so well in shooting.

00:45:20.760 --> 00:45:25.860
Because that's his, that's one of his,
I mean, for me, um, I learned so much

00:45:25.860 --> 00:45:28.270
from, from Joel on how to shoot better.

00:45:28.990 --> 00:45:31.460
And that was one of the things that
really stuck with me, but that would

00:45:31.490 --> 00:45:33.120
be, this is a whole different podcast.

00:45:33.130 --> 00:45:36.480
If you wanted to get into like
this, the, the, the shooting

00:45:36.480 --> 00:45:37.510
stuff that I learned from Joel.

00:45:37.510 --> 00:45:37.650
But.

00:45:37.790 --> 00:45:44.310
To give you an example, when he left,
I was shooting a barebow, so no sights,

00:45:44.390 --> 00:45:46.090
a compound barebow with no sights.

00:45:46.410 --> 00:45:49.130
I was shooting a deer at
40 yards, like, in the eye.

00:45:50.440 --> 00:45:51.230
Which I couldn't do before.

00:45:51.240 --> 00:45:51.770
No kidding.

00:45:52.090 --> 00:45:56.010
Like, let me, let me get this, like,
I, I can shoot, I'm not a 3D guy.

00:45:56.060 --> 00:45:59.630
I shoot animals for a living, and, and
I've practiced a lot at that, so I think

00:45:59.630 --> 00:46:01.560
you do that enough, you get better at it.

00:46:01.600 --> 00:46:01.920
Right?

00:46:02.600 --> 00:46:05.540
But, and then, but Joel Turner
came and he, he is Wayne Gretzky.

00:46:05.720 --> 00:46:05.940
So

00:46:05.940 --> 00:46:06.480
Travis Bader: what did he do?

00:46:06.480 --> 00:46:09.400
What did he, how did he
flip that switch for you?

00:46:12.330 --> 00:46:13.400
Ryan Kohler: Oh my God.

00:46:13.810 --> 00:46:16.210
Um, there's so much to it.

00:46:16.210 --> 00:46:18.430
He's got a course online.

00:46:18.520 --> 00:46:24.685
Um, and for me, it would be in depth for
me to try to give you, The details on what

00:46:24.695 --> 00:46:27.595
he does on this podcast would be too hard.

00:46:27.895 --> 00:46:31.335
It's an, I would say you have to be
able to know the difference between

00:46:31.345 --> 00:46:33.165
open loop and closed loop shooting.

00:46:34.015 --> 00:46:37.345
And, um, that you need to do some
research on, go listen to Joe

00:46:37.345 --> 00:46:38.785
Rogan's podcast with Joel Turner.

00:46:38.785 --> 00:46:41.355
He's going to tell you, get onto
any of the stuff that he's got on

00:46:41.365 --> 00:46:42.845
social media, he's going to tell you.

00:46:43.515 --> 00:46:47.695
Um, I was an open loop shooter
in the Edmonton bow zone because

00:46:47.695 --> 00:46:50.525
the environment that we hunt in
is always, there's, there's a lot

00:46:50.525 --> 00:46:52.435
of chaos going on and to try to.

00:46:52.880 --> 00:46:56.510
Have these animals sit still so
you can shoot a closed loop shot.

00:46:56.510 --> 00:47:02.800
Closed loop basically is keeping
that thought processed on the target,

00:47:02.840 --> 00:47:07.930
I suppose, making sure that you're
doing like proper steps through the

00:47:07.930 --> 00:47:12.460
process and you're not allowing those
thoughts in because those thoughts

00:47:12.550 --> 00:47:13.980
are what creates that target panic.

00:47:13.980 --> 00:47:19.080
And so you're just using the thinking part
to make sure that you do a perfect shot.

00:47:19.080 --> 00:47:25.760
So, um, Yeah, that's a big question
and and I'll be honest with you I

00:47:25.760 --> 00:47:30.010
am not like there's there's so many
good archers and good hunters Like I

00:47:30.010 --> 00:47:35.020
was saying before that I I would say
that I'm not like amazing at this.

00:47:35.050 --> 00:47:39.770
I work at it I need to work at it more
and the more I work at it the better I'm

00:47:39.770 --> 00:47:43.515
gonna be and Joel would probably Give
me a swag and say like it's either you

00:47:43.515 --> 00:47:46.665
do it or you don't because it's true
It's either you do it properly or you

00:47:46.685 --> 00:47:51.055
don't and if you're if you're if you're
thinking through the process And you're

00:47:51.155 --> 00:47:52.595
you're not doing us all their bullshit.

00:47:52.915 --> 00:47:56.435
Then you're probably gonna send a perfect
shot or a perfect arrow every time So

00:47:57.265 --> 00:48:03.610
it's uh, if you're into it, I would
say look up Look up Joel It's amazing.

00:48:03.810 --> 00:48:04.770
It's life changing.

00:48:04.780 --> 00:48:09.940
If you have any kind of a target panic or
you have anything that, um, whatever you

00:48:09.940 --> 00:48:14.440
want to call it, or you hit the trigger
or you, you, you, you, your heartbeat goes

00:48:14.440 --> 00:48:19.010
through your chest and, and you have, you
get panicked out when, you know, a big

00:48:19.010 --> 00:48:23.370
moose is coming in, then I would say that
there's nothing better than his program.

00:48:23.560 --> 00:48:24.710
It's, it's the best on earth.

00:48:24.780 --> 00:48:25.720
Yeah, for sure.

00:48:26.850 --> 00:48:27.690
One hundred percent.

00:48:27.740 --> 00:48:30.234
The only thing that you could do
that would be close is, you know,

00:48:30.635 --> 00:48:34.145
Like I was saying before, what I
do, which is just time, like I could

00:48:34.145 --> 00:48:36.645
shoot a big bull moose, no problem.

00:48:36.695 --> 00:48:41.655
Anytime I believe I know I can like,
and I'll smoke them because I've shot a

00:48:41.655 --> 00:48:46.385
bull moose every year for, I don't know,
for 20 years, like something like that.

00:48:46.385 --> 00:48:46.845
There's that old

00:48:46.845 --> 00:48:47.385
Travis Bader: saying, right?

00:48:47.385 --> 00:48:48.885
It's practice.

00:48:48.905 --> 00:48:52.825
Doesn't make perfect practice makes
permanent, perfect practice makes perfect.

00:48:52.825 --> 00:48:57.265
So time in doing something
in perfect way, just further

00:48:57.325 --> 00:48:59.955
ingrains, perhaps, uh, negative.

00:49:02.270 --> 00:49:03.150
Ryan Kohler: Oh, yeah, for sure.

00:49:03.190 --> 00:49:07.130
So when I, when Joel came here, I
had what you would call just an ugly

00:49:07.130 --> 00:49:09.710
golf swing, but I was good at it.

00:49:10.460 --> 00:49:12.090
Like, you know what I mean?

00:49:12.090 --> 00:49:13.540
Like it's, it's, I can do it.

00:49:13.570 --> 00:49:18.030
You know, I trained myself to have this
ugly archery technique, but like, I'll

00:49:18.030 --> 00:49:23.540
tell you what, like I could do it over
time, but, um, but yeah, you're right.

00:49:23.550 --> 00:49:25.670
There, there's a, there's
a better way to do it.

00:49:25.710 --> 00:49:27.310
There's a smarter way to do it.

00:49:27.310 --> 00:49:27.324
All right.

00:49:27.485 --> 00:49:28.065
And,

00:49:28.135 --> 00:49:30.265
Travis Bader: um, I'm going to have
to check out that stuff by Joel there.

00:49:30.305 --> 00:49:31.435
Cause that sounds interesting.

00:49:31.475 --> 00:49:32.465
I like that a lot.

00:49:32.505 --> 00:49:35.855
Everyone talks about, you hear
it, you'll hear it in hockey.

00:49:35.855 --> 00:49:36.935
You'll hear it in sports.

00:49:36.935 --> 00:49:37.885
You'll hear it in shooting.

00:49:38.455 --> 00:49:40.765
Oh, it's, it's 10 percent physical.

00:49:40.765 --> 00:49:42.115
It's 90 percent mental.

00:49:42.295 --> 00:49:44.815
And then all the coaches go
out there and they focus on

00:49:44.815 --> 00:49:46.425
that 10 percent physical side.

00:49:46.425 --> 00:49:48.705
Oh, you got to stand like this
and you got to hold it like that.

00:49:50.405 --> 00:49:53.225
Uh, Ryan Stacey's been on the
podcast a number of times and

00:49:53.905 --> 00:49:55.375
talk about mental marksmanship.

00:49:55.375 --> 00:50:00.835
He's a, uh, six, seven time national
service rifle champion doing great

00:50:00.845 --> 00:50:02.835
things in the PRS game right now.

00:50:02.895 --> 00:50:05.605
Uh, Linda Miller and Keith Cunningham,
they've been on the podcast.

00:50:05.615 --> 00:50:07.375
They wrote a book on mental marksmanship.

00:50:07.765 --> 00:50:12.135
That mental piece of the puzzle
is absolutely game changing.

00:50:12.145 --> 00:50:17.670
And if Joel's got some, some cool
thoughts and ideas on that, Yeah,

00:50:17.790 --> 00:50:18.860
I'll be checking that one out.

00:50:20.240 --> 00:50:20.850
Ryan Kohler: Oh, it's game.

00:50:20.880 --> 00:50:22.400
It is, it's life changing.

00:50:22.400 --> 00:50:24.160
It was for me for sure.

00:50:24.320 --> 00:50:26.650
It's, it's unbelievable because you
can, the stuff that he teaches, you

00:50:26.650 --> 00:50:28.480
Travis Bader: can apply that
to every aspect of your life.

00:50:28.490 --> 00:50:29.470
You can apply it to business.

00:50:29.470 --> 00:50:30.120
You can apply it

00:50:30.380 --> 00:50:33.570
Ryan Kohler: to, yeah, it's, it's funny.

00:50:33.570 --> 00:50:37.100
We've like, he's applied it to like
darts and pool, so he's training the

00:50:37.100 --> 00:50:39.780
top athletes in basketball and baseball.

00:50:39.780 --> 00:50:42.100
Like he's got really high level customers.

00:50:42.510 --> 00:50:44.730
And, uh, the one, the
one he can't get though.

00:50:45.240 --> 00:50:49.770
And we're, because we're trying, because
I keep, because I, I have a, a big hockey

00:50:49.770 --> 00:50:54.280
family, and we, we just, hockey is like,
Most of my life is spent in an arena.

00:50:54.770 --> 00:50:59.770
And, um, because hockey is chaos, that's
a tough, it's the toughest sport to

00:50:59.770 --> 00:51:03.530
figure out and he's, he's been trying
and trying and I've sent him all kinds

00:51:03.530 --> 00:51:07.150
of hockey IQ stuff and all this trying
to get them plugged in where you can

00:51:07.150 --> 00:51:13.045
plug an athlete into this type of, uh,
thinking and, um, And it's, it's the

00:51:13.045 --> 00:51:15.665
hardest one that, that hot, it's a tough

00:51:15.665 --> 00:51:15.795
Travis Bader: one.

00:51:15.825 --> 00:51:19.685
You know, the other piece of the puzzle
that you've alluded to, and you've said

00:51:19.685 --> 00:51:23.885
in here, uh, for your business that I'm
picking up and I've seen it in other

00:51:23.885 --> 00:51:27.575
businesses as well, it's not what you
know, it's who, you know, so you've got

00:51:27.575 --> 00:51:30.265
the passion, you've got all the drive,
you've got all this great technology.

00:51:31.045 --> 00:51:33.365
Uh, effort that you're putting into it.

00:51:33.955 --> 00:51:37.025
But the second that, um,
you were there with, uh, Mr.

00:51:37.025 --> 00:51:40.725
Walker, the gangster fellow taking
you around, you've got somebody on the

00:51:40.725 --> 00:51:46.105
inside and these connections that you
make, they don't just happen by chance.

00:51:46.125 --> 00:51:49.655
Usually they happen because you're
putting yourself out there and it takes

00:51:49.695 --> 00:51:52.065
time to build these relationships.

00:51:52.105 --> 00:51:53.895
People tell me, oh,
Trav, it's not personal.

00:51:53.905 --> 00:51:54.695
It's just business.

00:51:54.915 --> 00:51:55.625
I disagree.

00:51:55.625 --> 00:51:56.595
Business is personal.

00:51:56.595 --> 00:51:57.815
It's based on relationships.

00:51:57.825 --> 00:51:58.765
It's based on trust.

00:51:59.295 --> 00:52:00.795
Which takes time to establish.

00:52:01.065 --> 00:52:05.825
And I think that your passion that
you had for what you're doing was

00:52:05.825 --> 00:52:08.875
contagious and it allowed you to
make some of these connections, which

00:52:08.875 --> 00:52:10.565
allows you to get to the next level.

00:52:11.365 --> 00:52:12.215
My observation.

00:52:12.285 --> 00:52:12.565
That's

00:52:12.575 --> 00:52:13.335
Ryan Kohler: true for sure.

00:52:13.375 --> 00:52:13.655
Yeah.

00:52:13.655 --> 00:52:16.705
I mean, getting to Bob was
probably 500 phone calls in though.

00:52:16.715 --> 00:52:17.075
Sure.

00:52:17.085 --> 00:52:18.285
That might be the part I left out.

00:52:18.295 --> 00:52:18.605
Sure.

00:52:18.615 --> 00:52:24.035
Like getting to talk to Bob Walker was
not, not instant, you know, it was.

00:52:24.435 --> 00:52:26.045
I remember my little call sheets.

00:52:26.055 --> 00:52:28.785
Like I had these little call sheets
and I'd mark down the company and the

00:52:28.785 --> 00:52:33.665
phone number and the yes or nos and like
comments and, and like I had lots of them.

00:52:33.965 --> 00:52:36.815
So to get to that, to get to that
spot where he walked me around,

00:52:36.815 --> 00:52:38.845
that was just the juicy part
of the story I could give you.

00:52:38.845 --> 00:52:42.745
But the tough part of the story would,
would be the days and days of days

00:52:42.745 --> 00:52:45.825
and days of, of like making phone
calls, like phone call, phone call,

00:52:45.825 --> 00:52:46.815
phone call, phone call, phone call.

00:52:46.815 --> 00:52:50.985
So yeah, it's just hard work at the
end of the day, but the relationships

00:52:50.985 --> 00:52:52.555
you have, you have to get them.

00:52:53.075 --> 00:52:53.715
You need them.

00:52:54.085 --> 00:52:58.505
And the only way you're going to get them
is just by not being afraid to step out

00:52:58.505 --> 00:53:01.965
aside the box and call someone and just
talk about whatever you need to talk

00:53:01.975 --> 00:53:03.675
about to try to make a relationship.

00:53:04.135 --> 00:53:06.455
I don't even know if I think it's
hard for people to do these days where

00:53:06.455 --> 00:53:09.005
they're picking up the phone and not
just going to their phone and texting

00:53:09.005 --> 00:53:14.465
or, you know, or going through social or
writing an email, like to me, Um, there's

00:53:14.465 --> 00:53:17.235
nothing more personal than a phone call
unless you want to write me a letter.

00:53:17.775 --> 00:53:19.955
If you want to write me a letter
on a piece of paper with a

00:53:20.035 --> 00:53:22.215
pen, I don't care what it says.

00:53:22.715 --> 00:53:23.515
I'm getting back to you.

00:53:23.585 --> 00:53:24.045
Totally.

00:53:24.735 --> 00:53:27.685
I will get, no, it doesn't matter what
it is, like, I will get back to you.

00:53:27.985 --> 00:53:33.855
We actually had a guy write me a letter
that was 40, I think he was 42 or 45

00:53:33.855 --> 00:53:36.325
years old that had never written before.

00:53:36.505 --> 00:53:36.935
What?

00:53:37.355 --> 00:53:40.295
So he wrote, he wrote me his first letter.

00:53:41.275 --> 00:53:43.145
Did you frame that was
the first letter he wrote?

00:53:43.535 --> 00:53:43.815
Yeah.

00:53:43.815 --> 00:53:44.205
Oh yeah.

00:53:44.205 --> 00:53:45.405
We have it in the office downstairs.

00:53:45.895 --> 00:53:46.825
100%.

00:53:47.235 --> 00:53:48.945
It's like super inspiring.

00:53:48.945 --> 00:53:49.115
Right.

00:53:49.115 --> 00:53:50.945
He's like, I really wanted
to write you a letter.

00:53:51.175 --> 00:53:52.315
I watch wild TV.

00:53:52.455 --> 00:53:55.865
I learned how to hunt watching wild
TV growing up for the last 15 years.

00:53:56.165 --> 00:53:57.605
And I decided that I would.

00:53:58.435 --> 00:54:02.215
Go outside the box and make and, and, and,
and like, put myself out there because

00:54:02.215 --> 00:54:03.445
I was embarrassed he couldn't write.

00:54:03.565 --> 00:54:03.775
Right?

00:54:03.775 --> 00:54:03.776
Mm-Hmm.

00:54:04.010 --> 00:54:06.715
. But he said he's gonna put himself out
there and he wanted to send it to me.

00:54:06.720 --> 00:54:09.505
And, and it was like this
totally crazy inspiring letter.

00:54:09.655 --> 00:54:10.945
I mean, it's unbelievable, right?

00:54:10.945 --> 00:54:13.345
Like, you get this letter
and you're floored.

00:54:13.345 --> 00:54:13.405
Yeah.

00:54:13.465 --> 00:54:16.495
For one, you're like, I can't
believe he wrote me a letter.

00:54:16.825 --> 00:54:17.990
like, gosh.

00:54:18.625 --> 00:54:20.515
And then, and then you realize that.

00:54:20.690 --> 00:54:22.930
Um, you know, he put
himself out there, right?

00:54:22.930 --> 00:54:25.850
Like, and that's super important to
be able to just step outside, put

00:54:25.850 --> 00:54:29.330
yourself out there, every, like, what
did, what are people going to say?

00:54:29.330 --> 00:54:31.560
Like you can't write, like, I
mean, that's, that's pretty wild.

00:54:31.600 --> 00:54:32.420
That's crazy.

00:54:32.420 --> 00:54:34.720
So you gotta be, you just
gotta be brave, right?

00:54:34.720 --> 00:54:36.740
You gotta be brave and
just go for it sometimes.

00:54:36.740 --> 00:54:37.590
So yeah, I

00:54:38.070 --> 00:54:39.210
Travis Bader: agree on
the letter thing too.

00:54:39.230 --> 00:54:40.970
You know, we've got one individual.

00:54:41.190 --> 00:54:42.520
Belongs to the Silvercore club.

00:54:42.540 --> 00:54:44.730
And he renews every year by check.

00:54:44.780 --> 00:54:47.260
And we like, we don't accept
checks, but doesn't matter.

00:54:47.260 --> 00:54:50.090
This guy will mail in a
check and he always has a

00:54:50.090 --> 00:54:51.750
handwritten note and a letter.

00:54:51.750 --> 00:54:54.260
And then he does some political
cartoons that he draws.

00:54:54.340 --> 00:54:57.960
And it's first time I got this thing
and I had like cartoons and it was all

00:54:57.960 --> 00:55:02.630
handwritten and it was, um, I picked
this thing up and I'm looking to see

00:55:02.630 --> 00:55:04.130
if there's anything leaking out of it.

00:55:04.130 --> 00:55:06.690
And do I want to open this
letter up outside or what?

00:55:07.190 --> 00:55:12.690
And, uh, it turned out, uh, nope, just,
um, just a very passionate club member.

00:55:12.750 --> 00:55:15.260
And, uh, and I saved those letters too.

00:55:15.260 --> 00:55:15.660
You're right.

00:55:15.700 --> 00:55:16.810
It, it does stick.

00:55:17.100 --> 00:55:20.530
So meeting in person,
calling up, doing a letter.

00:55:21.330 --> 00:55:22.420
Yeah, it makes a difference.

00:55:23.380 --> 00:55:27.614
Um, so another question
we had from a club member.

00:55:27.995 --> 00:55:32.965
Uh, he's new to Alberta and he's like,
what are these bush bucks that all

00:55:32.965 --> 00:55:34.065
these Albertans are talking about?

00:55:34.075 --> 00:55:35.375
Why do they call them bush bucks?

00:55:35.595 --> 00:55:36.685
What does that term all about?

00:55:36.685 --> 00:55:41.035
Ryan Kohler: Bush bucks would
probably be like your Northern.

00:55:42.030 --> 00:55:45.820
I'm, I'm guessing, uh, bush bucks
are going to be your Northern, like

00:55:45.820 --> 00:55:49.890
Alberta whitetails that live in the
bush that maybe never see a person.

00:55:51.230 --> 00:55:55.940
I think like we've got enough forest
up here in, in Western and Northwestern

00:55:55.940 --> 00:56:00.950
Alberta that you could have, there's spots
that whitetails live and I, I'm quite

00:56:00.950 --> 00:56:04.499
certain they can get up to 220, 40 inches.

00:56:04.820 --> 00:56:07.170
White tails that have never seen a person.

00:56:07.350 --> 00:56:09.360
So I'm guessing he's talking about those.

00:56:09.560 --> 00:56:14.620
I think they're pretty hard to hunt
because you, you know, if you're setting

00:56:14.620 --> 00:56:18.760
up your tree stand or I suppose a rifle
on it would probably be different.

00:56:18.890 --> 00:56:20.800
Um, I don't, I don't hunt bush bucks.

00:56:20.830 --> 00:56:22.360
I've, I've dabbled with them.

00:56:23.120 --> 00:56:25.220
Um, because they're enormous.

00:56:25.420 --> 00:56:28.480
Some, some places have enormous,
super giant bush bucks.

00:56:28.760 --> 00:56:31.620
Not every, there's little pockets
of genetics in Alberta that

00:56:31.630 --> 00:56:32.840
have these like crazy deer.

00:56:33.250 --> 00:56:38.930
And, um, yeah, they're just hard
because if you set up on whatever,

00:56:38.930 --> 00:56:41.590
let's say you set up on a scrape
or you find a really good ridge and

00:56:41.590 --> 00:56:45.570
you set up on it and you see them
on a camera once, that might be it.

00:56:45.600 --> 00:56:46.950
Like it's just so big.

00:56:47.875 --> 00:56:50.695
The forest is so big that that
might be it, that you might,

00:56:50.735 --> 00:56:52.195
you may never see it again.

00:56:52.845 --> 00:56:58.075
And that's been my experience with it is,
um, because it's so big and because they

00:56:58.075 --> 00:57:01.505
can travel up to, you know, five miles
or whatever people want to say about

00:57:01.505 --> 00:57:03.375
white tail traveling during the rut.

00:57:03.405 --> 00:57:06.765
And even their core areas in a bigger
area like that will probably be

00:57:06.765 --> 00:57:08.245
even bigger than what I'm used to.

00:57:08.715 --> 00:57:11.795
Um, it's just hard to catch up
with them, but I think when you

00:57:11.795 --> 00:57:13.105
do, they're, they're dumb as nails.

00:57:13.125 --> 00:57:14.195
Like, I don't think they're.

00:57:14.540 --> 00:57:15.210
They're not that bright.

00:57:15.270 --> 00:57:17.300
Like they're going to
be way less educated.

00:57:17.390 --> 00:57:20.610
So if you have rattling horns
or you have the right timing,

00:57:20.620 --> 00:57:21.930
you know, timing has to be good.

00:57:22.620 --> 00:57:25.870
Um, that's probably the most
important part is timing.

00:57:25.890 --> 00:57:29.000
And then, and then any, any type of
calling or anything like that, if he,

00:57:29.000 --> 00:57:32.090
if they hear it, like they're coming
because there's not anything else

00:57:32.130 --> 00:57:33.920
to come to, you know what I mean?

00:57:33.920 --> 00:57:38.300
Like it's like, you know, whale in
the ocean, if there's one whaling

00:57:38.300 --> 00:57:41.530
over here, they'd be like, Oh, let's
go, let's, let's, let's hang out.

00:57:41.530 --> 00:57:41.780
Right.

00:57:41.780 --> 00:57:43.830
So you, you got a big space of, of.

00:57:44.890 --> 00:57:46.340
And I'm not an expert on it though.

00:57:46.500 --> 00:57:49.520
I, I would say that there's probably
more to it than that for sure.

00:57:49.550 --> 00:57:51.960
There's probably, you
know, Albert Outfitters.

00:57:52.285 --> 00:57:56.795
That would be in that area that hunt
that area that would have really good

00:57:56.795 --> 00:57:58.585
techniques to, to kill those deer.

00:57:59.125 --> 00:58:02.555
Um, I don't pretend to know what they are.

00:58:02.945 --> 00:58:05.335
And like I said earlier, and I'll
say it a million times, like I'm

00:58:05.335 --> 00:58:06.355
not the best hunter in the world.

00:58:06.355 --> 00:58:08.515
There's so many hunters
that are way better.

00:58:08.515 --> 00:58:10.515
And there's so many that are
good, especially in Alberta,

00:58:11.055 --> 00:58:12.315
there's different species, right?

00:58:12.315 --> 00:58:14.155
We've got Rocky mountain sheep
all the way down to antelope.

00:58:14.155 --> 00:58:14.175
So.

00:58:15.145 --> 00:58:19.305
You've got this like giant expertise
right across the board on all the species.

00:58:19.305 --> 00:58:21.505
And when you get into different
species, you'd get into different,

00:58:22.095 --> 00:58:23.295
you learn more stuff, right?

00:58:23.305 --> 00:58:25.265
The more you, the more you learn,
the better you get, I guess.

00:58:25.885 --> 00:58:28.255
Travis Bader: So your biggest thing
that you're looking for is, well,

00:58:28.305 --> 00:58:29.605
number one, you just said timing.

00:58:29.705 --> 00:58:31.795
Timing would be one of the
most important things for you.

00:58:31.835 --> 00:58:32.555
Timing for sure.

00:58:32.805 --> 00:58:34.335
And what are you looking for in that?

00:58:34.335 --> 00:58:37.265
Is there, do you also
follow salunar phases?

00:58:37.395 --> 00:58:40.715
Are you looking for, uh,
quick shifts in weather?

00:58:40.765 --> 00:58:41.415
Um,

00:58:42.815 --> 00:58:45.589
Ryan Kohler: I would be proof of life
first, a hundred percent proof of life.

00:58:45.760 --> 00:58:47.430
I don't pretend to hunt anything.

00:58:47.560 --> 00:58:50.240
If I don't have proof
of life on it, then no.

00:58:50.930 --> 00:58:51.700
I'm not guessing.

00:58:51.720 --> 00:58:55.030
Like I, I, I, at this point, that's why
I said I think it makes a big difference

00:58:55.030 --> 00:58:56.730
between where you go, when you go.

00:58:57.140 --> 00:58:59.250
And you should know
what you're going after.

00:58:59.320 --> 00:59:02.670
If you don't, then you should at least
have an idea that there's something there.

00:59:03.390 --> 00:59:05.130
So that's where your game
cameras would come in.

00:59:05.130 --> 00:59:06.160
They help with proof of life.

00:59:06.725 --> 00:59:10.815
Um, or you're going to just, you know,
scout and watch and, and drive around

00:59:10.815 --> 00:59:13.205
and cruise around and look like,
I mean, Whitetails are going to go

00:59:13.205 --> 00:59:16.825
mostly, if they can, they're going to
go to some type of food source, right?

00:59:16.835 --> 00:59:17.375
Somewhere.

00:59:17.905 --> 00:59:21.175
So if you can watch that food
source with spotting scope or

00:59:21.325 --> 00:59:24.105
binoculars, then you should be
able to get proof of life that way.

00:59:24.105 --> 00:59:27.225
Or, or, you know, if you have
well placed game cameras, I think

00:59:27.235 --> 00:59:28.595
game cameras are, are very tricky.

00:59:29.225 --> 00:59:33.835
I think you can take, you know, 60
game cameras and put them in a section

00:59:33.835 --> 00:59:38.485
of land and you could have two big
bucks that never get their picture.

00:59:38.535 --> 00:59:39.005
Mm hmm.

00:59:40.105 --> 00:59:44.665
Like I think you could there's I I don't
think that I actually I know that because

00:59:44.665 --> 00:59:54.005
I've tried it so You'd be amazed at at At
what is there that you don't know is there

00:59:54.465 --> 00:59:56.335
and that's why proof of life is important.

00:59:56.345 --> 00:59:59.819
And then not just proof of life,
but proof of some type of truth.

01:00:00.090 --> 01:00:03.890
Travel routes or some type of activity
that like something they've done.

01:00:04.480 --> 01:00:07.770
And if you can't get it, like if you see
an animal, then at least try to follow

01:00:07.770 --> 01:00:09.690
it through a scrape line or a rub line.

01:00:09.690 --> 01:00:13.710
Or I think the information gathering
is super important if you can get

01:00:13.720 --> 01:00:15.980
information and you want a lot of it.

01:00:16.465 --> 01:00:21.645
Um, either you're, or you just get
lucky, which is also awesome because the

01:00:21.645 --> 01:00:25.955
experience with either one is, I think,
just as high quality, like getting lucky

01:00:25.955 --> 01:00:29.595
is just amazing and doing all the work
and killing something that you're after

01:00:29.595 --> 01:00:34.125
is, is, is different, but it's also just
as equally amazing or even just getting

01:00:34.125 --> 01:00:36.065
out and filling your freezer with meat.

01:00:36.115 --> 01:00:39.155
Like they're all equally amazing to me.

01:00:39.175 --> 01:00:42.115
Not, none of them is, is a, as
a, at a higher level than the

01:00:42.115 --> 01:00:43.045
other at the end of the day.

01:00:43.075 --> 01:00:44.735
It's just, where are you in that arc?

01:00:45.525 --> 01:00:45.955
Funny, the

01:00:45.955 --> 01:00:47.535
Travis Bader: harder I
work, the luckier I get.

01:00:48.175 --> 01:00:49.155
Interesting how that works.

01:00:49.155 --> 01:00:49.455
Ryan Kohler: Yeah.

01:00:50.595 --> 01:00:50.885
Yeah.

01:00:50.885 --> 01:00:51.885
That's, that's it.

01:00:51.955 --> 01:00:52.185
Yeah.

01:00:52.315 --> 01:00:53.175
That's the, that's the.

01:00:53.185 --> 01:00:53.395
So

01:00:53.395 --> 01:00:55.835
Travis Bader: what, what are some of
the, in your opinion, what are you

01:00:55.835 --> 01:01:00.485
seeing as some of the, uh, more pressing
challenges as well as opportunities that

01:01:00.485 --> 01:01:02.625
are facing our hunting community today?

01:01:02.625 --> 01:01:05.675
And would you have any thoughts
on how we can address this?

01:01:08.580 --> 01:01:12.430
Ryan Kohler: Uh, the challenges that
are facing our hunting community today.

01:01:13.540 --> 01:01:21.020
Um, well, I mean, you're always going
to be faced with, you know, government

01:01:21.020 --> 01:01:26.010
changes on, on laws and regulations
on whether they're putting down new

01:01:26.010 --> 01:01:30.090
regulations on sheep hunts or whether
they're putting down regulations on a

01:01:30.090 --> 01:01:35.530
grizzly bear hunt in BC or the, some kind
of CWD thing that might happen with deer.

01:01:35.530 --> 01:01:39.070
That are like, I think you're, You're
always going to be faced with the

01:01:39.070 --> 01:01:44.880
fact that like our industry is,
and our culture and what we do is

01:01:44.880 --> 01:01:46.730
like a grain of sand on the beach.

01:01:47.260 --> 01:01:48.530
We're, we're, we're small.

01:01:49.330 --> 01:01:54.060
So if you don't have organizations
like Wild Sheep Foundation, the Beard

01:01:54.090 --> 01:01:58.700
Bowl Hunters Associations right across
Canada, or like the SCIs and like these

01:01:58.700 --> 01:02:04.245
organizations that are helping fight,
um, against the laws and regulations that

01:02:04.245 --> 01:02:07.615
would stop us from doing what we love,
then you're, you're probably going to be

01:02:07.615 --> 01:02:10.215
in big trouble if you don't pay attention.

01:02:10.345 --> 01:02:10.645
Right.

01:02:10.655 --> 01:02:14.775
So our voice is loud if we
speak up, but if we don't,

01:02:14.775 --> 01:02:17.885
then things can get taken away.

01:02:18.285 --> 01:02:23.215
I think, especially as, you know, as
our world changes and the way it's

01:02:23.215 --> 01:02:27.045
changing now with, Just the way different
people like to live their lives.

01:02:27.045 --> 01:02:30.505
And you know, whether it's people
living in a different country and

01:02:30.505 --> 01:02:33.835
looking in on what we're doing, like
somebody in Europe in a building

01:02:33.835 --> 01:02:38.045
downtown and saying like, Hey, you're
shooting a deer, you're brutal and bad.

01:02:38.045 --> 01:02:42.215
And, and everybody has their opinion,
but at the end of the day, you know,

01:02:42.815 --> 01:02:45.715
we have to speak up for our culture,
I think, and just be loud about it.

01:02:45.945 --> 01:02:46.645
Just be loud about it.

01:02:46.645 --> 01:02:48.575
Like, yeah, I like to
shoot elk and eat the meat.

01:02:48.585 --> 01:02:49.755
Like, Hey, that's what I do.

01:02:49.835 --> 01:02:53.695
I'll, I'll eat the heart and blood
will pour down my face with a

01:02:53.715 --> 01:02:56.101
Travis Bader: Yeah, you

01:02:56.101 --> 01:02:58.385
Ryan Kohler: should be
loud and proud about it.

01:02:58.385 --> 01:03:01.135
I mean, it's just an amazing,
uh, the whole thing is

01:03:01.135 --> 01:03:02.695
amazing to be able to do it.

01:03:02.775 --> 01:03:04.915
In fact, that we can do
it is, is, is amazing.

01:03:04.915 --> 01:03:06.185
So, um, well,

01:03:06.185 --> 01:03:09.795
Travis Bader: COVID seemed to present
a massive opportunity for exposure,

01:03:09.795 --> 01:03:14.145
for people wanting to be more connected
with nature and some people looked

01:03:14.145 --> 01:03:17.635
at hunting as a possible way for
meat procurement and, Probably didn't

01:03:17.645 --> 01:03:22.175
realize the amount of, uh, effort and
money and hard work that, uh, that is

01:03:22.175 --> 01:03:26.695
actually required, but it seemed to
turn a lot of people on into foraging,

01:03:27.345 --> 01:03:29.395
hunting, fishing, outdoor pursuits.

01:03:29.965 --> 01:03:31.625
Did you find that from your perspective?

01:03:31.625 --> 01:03:34.785
Did you find, uh, shows, viewership spike?

01:03:36.555 --> 01:03:37.305
Ryan Kohler: A hundred percent.

01:03:37.485 --> 01:03:37.785
Yep.

01:03:37.805 --> 01:03:38.485
A hundred percent.

01:03:38.495 --> 01:03:40.765
We had, uh, our viewership
definitely spiked.

01:03:40.965 --> 01:03:43.535
Um, we had a lot of
people paying attention.

01:03:43.925 --> 01:03:46.945
I think that, I, like, I could
just say that our industry is,

01:03:47.125 --> 01:03:48.425
is really growing all the time.

01:03:48.965 --> 01:03:51.945
Like, from my point of view, from
watching it from 20 years ago to now,

01:03:51.975 --> 01:03:56.495
like, we have an, uh, we have a swim
lane in our app that's for women.

01:03:57.420 --> 01:04:00.010
The women, women in the outdoors and
they're, it's unbelievably awesome.

01:04:00.060 --> 01:04:00.800
Like it's awesome.

01:04:01.000 --> 01:04:02.100
Like these women are amazing.

01:04:02.330 --> 01:04:04.000
And 20 years ago, you
wouldn't have anyone.

01:04:04.000 --> 01:04:08.550
Like there was no one like maybe
Vicki Siena, like on Archer's Choice.

01:04:08.550 --> 01:04:10.160
Like she was like the queen.

01:04:10.190 --> 01:04:10.400
Right.

01:04:10.460 --> 01:04:13.820
But now we have a lot of women
that are, that are in the industry.

01:04:14.130 --> 01:04:15.390
We have a lot of different cultures.

01:04:15.390 --> 01:04:18.270
I would say too, like in Canada,
there's different populations

01:04:18.280 --> 01:04:18.960
and different cultures.

01:04:18.990 --> 01:04:21.320
And I think a lot of those
cultures are starting to pick up on

01:04:21.320 --> 01:04:23.670
hunting and, and wanting to learn.

01:04:23.700 --> 01:04:26.925
And that's, so it's, it,
it is, it's It is growing.

01:04:26.955 --> 01:04:28.365
Like it's, it's absolutely growing.

01:04:28.365 --> 01:04:31.305
I think paying attention to
them is important, right.

01:04:31.315 --> 01:04:33.975
To everyone that wants to go hunting and
fishing, no matter where you're from.

01:04:34.015 --> 01:04:35.675
Like it's, I think that's important.

01:04:36.095 --> 01:04:40.665
Um, but as far as COVID, uh,
yeah, that huge, huge spike.

01:04:40.735 --> 01:04:45.145
And I think social media is driving
it to like socials, driving it.

01:04:45.665 --> 01:04:54.220
Um, And I, I don't know if I know enough
about say the data or information from

01:04:54.750 --> 01:05:00.120
the hunters that have really are coming up
and coming like the young hunters on how

01:05:00.120 --> 01:05:02.300
far they're, they're taking the passion.

01:05:03.020 --> 01:05:05.060
I don't, I don't know that yet.

01:05:05.070 --> 01:05:07.560
I think that's something
that's going to show up.

01:05:08.025 --> 01:05:11.035
Whether it's in content or like
a podcast or a great idea, right?

01:05:11.035 --> 01:05:15.045
Like, or a great example, like podcasts
are popping up all over the place.

01:05:15.055 --> 01:05:18.365
The younger guys are getting into it and
showing their passion through podcasts

01:05:18.365 --> 01:05:21.805
and through passion through, um, any
type of media on Tik TOK, or like I

01:05:21.805 --> 01:05:23.235
said before, all social media platforms.

01:05:23.235 --> 01:05:27.685
So it's all grown, especially when you
look back 20 years, like there was,

01:05:27.725 --> 01:05:29.265
like I said before, there was TNN.

01:05:29.405 --> 01:05:30.265
Yeah, that's a good point.

01:05:30.265 --> 01:05:34.065
I think Bushnell's Bushnell's
the secret and realtry, right?

01:05:34.065 --> 01:05:35.165
Like they had those two shows.

01:05:35.295 --> 01:05:35.485
That was it.

01:05:36.425 --> 01:05:39.745
And so there was no, there was no
Cabela's, you know, there was no, there

01:05:39.745 --> 01:05:44.175
was no, um, there was the manufacturers
in the U S they didn't really exist.

01:05:44.185 --> 01:05:44.915
They didn't come in here.

01:05:45.175 --> 01:05:48.695
People couldn't express themselves unless
it was through an article in a magazine.

01:05:48.695 --> 01:05:49.105
That's a good point.

01:05:49.285 --> 01:05:50.285
That would be, that'd be it.

01:05:50.335 --> 01:05:50.615
Right.

01:05:50.615 --> 01:05:52.165
So we had big buck magazine for me.

01:05:52.165 --> 01:05:53.095
That was the biggest thing.

01:05:53.565 --> 01:05:58.465
And then when you bring the network to
Canada, then you had, you know, You know,

01:05:58.505 --> 01:06:01.875
all these opportunities for everybody to
put their stuff on the network and grow.

01:06:01.875 --> 01:06:03.525
And then manufacturers had an opportunity.

01:06:03.735 --> 01:06:07.785
And then we actually, we had a show
called HuntFest that was a trade

01:06:07.785 --> 01:06:09.385
show and we brought Cabela's to it.

01:06:09.425 --> 01:06:10.875
And that's why Cabela's came to Canada.

01:06:10.915 --> 01:06:14.625
Because we sold like six truckloads of
gear out of our trade show out the back.

01:06:14.625 --> 01:06:15.305
Are you serious?

01:06:15.305 --> 01:06:15.951
That's

01:06:15.951 --> 01:06:18.635
Travis Bader: why Cabela's is in Canada.

01:06:19.595 --> 01:06:21.065
Ryan Kohler: A hundred
percent, a hundred percent.

01:06:22.130 --> 01:06:25.720
They tested the market
through our, our trade show.

01:06:25.950 --> 01:06:26.080
Right.

01:06:26.080 --> 01:06:31.010
So we used to have a test right across
the board and then, um, and yeah,

01:06:31.010 --> 01:06:33.770
that was just one of our clients
and we convinced them to come in.

01:06:33.770 --> 01:06:36.500
I said, come on in here with all your
stuff and we're going to sell it all.

01:06:36.600 --> 01:06:37.520
And we did, we sold tons of it.

01:06:37.520 --> 01:06:38.180
Good for you.

01:06:39.510 --> 01:06:39.850
Travis Bader: Tons of it.

01:06:39.940 --> 01:06:42.210
Well, is there anything that
we should be talking about that

01:06:42.210 --> 01:06:43.230
we haven't talked about yet?

01:06:45.400 --> 01:06:49.900
Ryan Kohler: Um, I mean, obviously,
um, we want to try to get people

01:06:49.900 --> 01:06:51.630
to, to look at the app that we have.

01:06:51.690 --> 01:06:53.450
I think we have an
unbelievable app that we built.

01:06:53.850 --> 01:06:58.090
Last couple of years, we're building
this app with hunters, like hunters are

01:06:58.090 --> 01:07:00.980
hands on on it and it's got all 20 years.

01:07:00.990 --> 01:07:05.550
It's our 20th anniversary, um, for
wild TV, which is exciting and kind

01:07:05.550 --> 01:07:08.420
of unbelievable at the same time that
we've been doing it for that long.

01:07:08.420 --> 01:07:08.900
But yeah.

01:07:09.260 --> 01:07:11.100
The app has all that content in it.

01:07:11.100 --> 01:07:17.320
It's a super powered app and it goes by
province and Each swim lane has specific

01:07:17.320 --> 01:07:21.430
animal species in there So if you're
like a whitetail guy Lives in Alberta you

01:07:21.430 --> 01:07:24.320
can go straight after the whitetails in
Alberta all the shows for 20 years or if

01:07:24.320 --> 01:07:27.280
you're in BC and you like Goat hunting
you can go watch all the shows that

01:07:27.280 --> 01:07:30.490
were shot in BC and just keep going on
each genre like that all the way through

01:07:32.465 --> 01:07:34.185
We've got the, the, the channel in it.

01:07:34.445 --> 01:07:37.155
Um, so the live streaming
channel is available on the app.

01:07:37.155 --> 01:07:38.925
You can watch the live
channel anytime on there.

01:07:39.165 --> 01:07:41.835
Of course, every, all platforms
available on all platforms.

01:07:42.285 --> 01:07:46.735
And, and the thing is, is I think that
the coolest part is we're, we're going

01:07:46.735 --> 01:07:49.125
to do exactly what I talked about at
the beginning of the show is we're going

01:07:49.125 --> 01:07:50.584
to be bringing everything, everything.

01:07:50.915 --> 01:07:52.085
into one place.

01:07:52.125 --> 01:07:53.685
So we've built a really strong back end.

01:07:53.685 --> 01:07:58.275
We've got really excellent guys coding,
some of the coolest stuff, and the next,

01:07:58.315 --> 01:08:04.005
the next couple of years, you're going to
see so many pieces, so many, I would say,

01:08:04.045 --> 01:08:05.385
I would just, I would call it added value.

01:08:05.385 --> 01:08:08.955
So many things that we're going to add
to this app that's going to make it like,

01:08:09.255 --> 01:08:14.055
Just unbelievably amazing for a hunter
to have in the back pocket with not just

01:08:14.055 --> 01:08:16.805
the video, but every other little thing
that you'd want to have, whether it's moon

01:08:16.805 --> 01:08:21.025
phases, whether it's weather or whether
it's, it's, it's a mapping, uh, uh,

01:08:21.065 --> 01:08:25.805
piece or whether it's access to all the
podcasts or the live streaming channel, or

01:08:25.805 --> 01:08:27.495
maybe even other live streaming channels.

01:08:27.505 --> 01:08:31.505
It's, it's really kind of,
um, it's really going to be.

01:08:31.895 --> 01:08:32.605
Something special.

01:08:32.615 --> 01:08:35.455
So we have over 10, 000
shows in there right now.

01:08:35.495 --> 01:08:38.705
Our shows are coming up, you know,
weekly there's new content coming up.

01:08:38.715 --> 01:08:42.185
All the live stuff that we have
and Bose on live will be inside it.

01:08:42.435 --> 01:08:46.665
We're going to be, we have a show
that's going to be, uh, on there, uh,

01:08:46.675 --> 01:08:49.865
bear week, kind of like shark week,
but it'll be like bear week on wild TV.

01:08:49.865 --> 01:08:52.765
And we're going to go live on
bear week as well with some.

01:08:53.215 --> 01:08:54.245
Some of the Boson live crew.

01:08:54.245 --> 01:09:02.275
So it's just constantly evolving and, um,
it's going to get better and better as we

01:09:02.275 --> 01:09:02.525
Travis Bader: go.

01:09:03.115 --> 01:09:05.605
Well, Ryan, we'll make sure
to get links to all of that.

01:09:05.605 --> 01:09:08.495
So anybody listening to this and wants to
see it for easy reference, we'll have a

01:09:08.495 --> 01:09:10.435
links to the podcast links on the YouTube.

01:09:11.335 --> 01:09:14.725
Thank you so much for taking the
time to be on the Silvercore podcast.

01:09:14.755 --> 01:09:17.895
I really enjoyed speaking with you and
I've got my head spinning with a bunch of

01:09:17.895 --> 01:09:19.385
other questions that I want to ask you.

01:09:19.445 --> 01:09:20.795
I'll be asking them off air and.

01:09:21.040 --> 01:09:22.890
We might have to do a
follow up to this episode.

01:09:23.580 --> 01:09:24.470
Thanks for being on the podcast.

01:09:24.470 --> 01:09:24.980
Yeah, Travis.

01:09:25.690 --> 01:09:26.590
Ryan Kohler: Thanks for having me.

01:09:26.630 --> 01:09:27.290
I appreciate it.

01:09:27.290 --> 01:09:28.390
I think these are so cool.

01:09:28.390 --> 01:09:40.965
So thanks for having me.