Saudi Arabia findings

Saudi Arabia’s bold economic diversification strategy is yielding tangible results, fuelling confidence among business leaders about the Kingdom’s future. Acutely aware of the twin forces of technological transformation and climate, alongside the blurring of traditional industry boundaries as companies compete over new domains of growth, CEOs are reinventing their business models to drive innovation and sustainable growth.

What is PwC 28th Annual CEO Survey: Middle East findings?

CEOs in the Middle East are among the most confident globally about revenue growth in the year ahead. Yet, they remain acutely aware of the huge wave of disruptive change, primarily driven by AI, climate challenges and an intensifying competition over new domains of growth as industry lines blur. Our region’s CEOs are striking a difficult balance - capturing the significant market opportunities today while also reinventing their businesses for tomorrow.