When *Not* To Go for VC Funding with Alex Axentiev, Co-Founder of HedgeFlows

HedgeFlows almost closed on their first VC funding and decided to not do it. Why and was it the right decision?

Show Notes

[3:16] - Hedgeflows: Managing risk and automating payment runs for SMEs 

[9:51] - Advice for finding early product market fit

[16:39] - How to attract talent in early stages without brand or VC backing

[19:07] - Knowing your investor’s incentives

Links:

HedgeFlows

Books:

Disciplined Entrepreneurship: 24 steps to successful startup by Bill Aulet

What is The European Startup Show?

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.

If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.