Socially Good Podcast

John Gilbert, Managing Director of eskimosoup shares 5 tips on using social media within behavioural campaigns.

Show Notes

John Gilbert, Managing Director of eskimosoup shares 5 tips on using social media within behavioural campaigns.
This episode explores using your brand vs a campaign identity, maintaining positivity, appropriate entertainment, egocentricity, social norming and gamification.


 The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

What is Socially Good Podcast?

The UK’s leading podcast dedicated to how media and marketing can be used for social good.
John Gilbert, founder of award-winning social marketing agency, eskimosoup is joined by social changemakers, media mavericks and marketing masters to share experiences and outrageous ideas that might just work!
Creating shows in a range of formats we provide a healthy dose of education, inspiration and entertainment for the soul.

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