This story was originally published on HackerNoon at:
https://hackernoon.com/skipping-app-store-fees-isnt-always-the-revenue-win-it-seems.
A practical guide to choosing between app store billing and direct payments, with real revenue, churn, and complexity trade-offs explained.
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Avoiding the app store’s 30% fee isn’t free money. While web billing offers better churn control, app stores often win on conversion, simplicity, and distribution—making them the smarter default for most startups.