Join Nate Matherson as he sits down with Bennet Johnson for the sixtieth episode of the Optimize podcast. Bennet is the Director of Growth Marketing at Talkiatry, where he drives new patient growth via organic and paid channels. With prior roles at Twitter and The Wall Street Journal, Bennet brings a wealth of experience in growth marketing. Over the past year, Bennet and his team have grown Talkiatry's organic search traffic by over six times, from 30,000 to over 200,000 monthly visitors. In our episode today, Nate and Bennet explore topics like growth marketing strategies, the importance of content quality, and programmatic SEO. Bennet shares insights into scaling content production, highlighting the creation of 200 blog posts and various landing pages within a year. He also discusses the critical role of internal reviews and medical oversight in ensuring content accuracy and quality. Listen to hear why Bennet emphasizes the value of user-centric content and how Talkiatry leverages both editorial and programmatic approaches to enhance its SEO efforts. In this week’s deep dive, Bennet explains the strategic use of data from paid marketing to inform organic search strategies, optimizing for high-intent searches like “psychiatrists near me.” Rounding out the episode, Bennet and Nate cover topics like integrating quizzes for engagement, the interplay between paid and organic marketing channels, and the significance of internal linking. Closing the episode is our popular lightning round of questions!
Learn More About Bennet Johnson:
Bennet Johnson is the Director of Growth Marketing at Talkiatry. He’s responsible for driving new patient growth via Organic and Paid channels. He’s also worked in growth marketing roles at Twitter and the Wall Street Journal.
LinkedIn:
https://www.linkedin.com/in/bennetjohnson/