Paris Talks Marketing

Adam is the Head of Demand Gen for the fast-growing Series B company GetAccept.

He has also created Driving Demand, a community, and podcast for European B2B marketers obsessed with revenue. Sometimes called the "Chris Walker of Europe" ;) 

Listen to the episode with Adam to find out the importance of fostering strategic partnerships with competitors. Learn how new category creation was a win-win for GetAccept and its competitors.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Adam and Paris discussed in this episode:

• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation
• (7:46) Hire more salespeople or marketers in uncertain times?
• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved
• (15:20) The broken B2B marketing attribution
• (19:00) How GetAccept manages their GA campaigns
• (24:07) Marketing attribution: how to measure your LinkedIn Ads?
• (25:02) Google Ads or LinkedIn Ads?
• (26:19) Why Lead Ads are tricky
• (30:06) Why engaging in other communities is more powerful than having your own & how to do community building

Guest:
LinkedIn
GetAccept

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.