The Real View

Joe Rand, Chief Creative Officer Howard Hanna | Rand Realty and presenter at 2021 Convention joins us for this week’s podcast. Joe discusses his background in real estate and how he got started, and how he got to where he is today. He discusses winning the 2020 Realtor of the Year award from his local association and how he did it during a COVID year. He discusses writing two books, what made him want to write and what the process was like. We discuss his philosophy of client-oriented real estate (CORE), what it is, and how agents can become more successful by using that approach. We discuss how using this principle changes the game not only professionally, but personally, too.

Show Notes

Some of the highlights of the show include:
  • Joe’s background in real estate and how he got to where he is today
  • Winning the 2020 Realtor of the Year award from his local association and how he did it during a COVID year.
  • Writing his two books, including how he got started
  • What the process of writing a book was like and why he decided to write two books
  • Some of the current issues/challenges in real estate today
  • Client-oriented real estate (CORE)- what it is
  • How using CORE can make you a better person professionally and personally

What is The Real View?

Everyone knows real estate is complex. Whether you’re a first time home buyer or a seasoned broker, this podcast has something for you. Join us as we connect you to industry innovators and influencers keeping you with the real view of real estate.