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RaphaÃ«l: Hey folks.

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And welcome to this latest
episode of the small tech podcast.

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I'm Raph co-founder of EC, the digital
product studio building technologies

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for a more sustainable future and
today we have another amazing guest.

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He is the co-founder and CEO of the
Farmer's Truck, which empowers community

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leaders to increase fresh food access
in their communities by providing

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mobile produce market solutions,
which create a market style experience

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that fosters pride and dignity.

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I first met him a few weeks ago at
Startup Fest in Montreal where we

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really connected over the intersection
of entrepreneurship tech and impact.

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And it was such a great conversation so
I needed to talk to him some more dig

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into what exactly the farmer's truck is,
the story, how he's been building it.

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And yeah, I think it was a
really interesting conversation.

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And I hope you enjoy it.

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Hey Fred, how's it going?

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Fred: Good, good, good, how about you?

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RaphaÃ«l: I am doing all right.

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So thanks for hopping on the podcast.

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I have a couple questions that
I'd like to kick us off with.

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Fred: Sounds great.

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RaphaÃ«l: So you are now
doing the farmer's truck.

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Maybe you can tell us a little
bit about that to start.

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What is the farmer's truck?

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Fred: Farmer's Truck is a bit of
a an entrepreneur, uh, middle aged

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crisis is almost what I can call

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RaphaÃ«l: I love it.

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Fred: um, you know, my background's in
tech, I worked as a product designer

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for, you know, software companies,
and I had my own agency for quite some

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time, did a lot of designs, and, uh,
but, you tech kind of sucks your soul

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a little bit, and kills you inside,

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RaphaÃ«l: That's what we want to
hear on the small tech podcast.

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Fred: like, slowly crunches you down,

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and like, you pick it up
with a spoon afterwards.

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No, I grew up in a farm, I, uh,
completely opposite of what I was

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doing, I guess, doing, working in tech
and farm, it seems like two opposite

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worlds sometimes, but, yeah, I ended
up working in tech and then I had this

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opportunity to partner with a farmer from
Cap PedÃ©, uh, from the Acadian coast,

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more, French coast of New Brunswick.

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And he had a farm, he had a,
quite an interesting story.

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He was telling me that, you know, dropped
everything he was doing to start a farm.

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I felt like this was inspiring and I
wanted to hang out with this guy and

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we started the farmer's truck together.

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That was back in 2015.

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So the whole point was to help him get
access to, people and give his fruits,

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not give, but sell his fruits and
vegetables and whatever other products.

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And that, that really kind
of started the whole journey.

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And we saw the good it
did in the community.

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We felt like, you know, we
have to do more with this.

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And we launched a second
program the second year.

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And fast forward to today, we've launched
over 50 programs from New York to Hawaii.

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So that's farmer's truck in a nutshell.

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Yeah.

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RaphaÃ«l: That's amazing.

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Okay, it's funny because I was going
to ask something else about like

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this journey and how you got here
but that's sort of the inception is,

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uh, you two get together, you want
to help get  his produce to market.

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But if we step back a little bit
further, what led you to the point

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where this seemed feasible, that you
could like, hop on and do this thing?

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Like what was your
trajectory to that point?

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Fred: I think it boils back to what
motivates you and you and I both connected

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on like purpose work and finding our
purpose and, you know, doing good in

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the world, I guess, is, is what feels,
what is the best motivation for me?

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So I, um, what was the question again?

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RaphaÃ«l: Yeah.

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I just kind of want to know, like, when,
when you got to that point where you, you

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met up with, uh, with him and you're like,
all right, let's, let's build this thing.

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Like what in your career, in your
life led you to the point that you

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were like, yeah, I can, I can do this.

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Like, this is something that I
can take on and I can get this,

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this guy's produce to market.

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I can build a platform.

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I can build a program to do this.

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Fred: I just think that
growing up on the farm.

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You kind of deal with whatever comes your
way, and you're in the middle of nowhere

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in the country, and something breaks down,
you have to learn to weld, you have to

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learn to fix an engine, and so, I'm not
that handy, I'm not like my father, my

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father's the archetype of a farmer can fix
anything can do anything build a house.

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I'll build a house right there, you
know, like you're okay That's crazy so

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I think that's really My motivation was
to do good and I was at a point in my

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career my design career where I was not
getting Excited anymore about projects.

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You know, the last few projects we
were working on was like funeral

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products for insurance company I was
like am I really doing this right now?

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RaphaÃ«l: Yeah.

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Fred: Not that I have anything against it.

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There's a place and time for insurance.

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It's just, I didn't see myself doing that
type of design, you know, in my career.

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And I did a lot of exciting stuff.

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We, we were agency record for Bell.

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We did campaigns across Canada.

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We did all kinds of different things,
but this was, um, a point where I

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felt I needed some change and this
came out of nowhere and I just

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fell in love with it once I started
working on the truck, like the concept

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was like, Oh, that's kind of cool.

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It's a farm stand on the
side of the road is not old.

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It's not a new idea.

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It's probably been around
since the Egyptians, or, you

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know, probably older than that.

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But to do it, to do good,
to help your community.

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That was the epiphany for me.

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I was like, this is really cool.

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And we were putting on like, you know
12 14 hour days, me and Matzir in

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the summer, trying to get this going.

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And I was coming back home and I
just had this smile on my face.

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I felt like energized.

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I was like, I mean, this is what I want.

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Like, I just spent 12 hours selling
fruits and vegetables in the middle of

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a 35 degree weather and I enjoyed it.

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And I was like, That's, that's
seems to be where I need to go.

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So I just follow my heart.

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RaphaÃ«l: Nice.

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And how did you learn
to build these trucks?

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Fred: Well, my dad kind of gave me some
ideas about the refrigeration system

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because my dad's really old school and
so when he grew up there used to be the

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iceman coming once a week, give you a
block of ice, you'd put it in the basement

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and store your meat around it and like
put some wood chips and you could just

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keep the stuff cold, you know, for a week.

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RaphaÃ«l: Yeah.

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Fred: And so I worked with
the University of Dalhousie.

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I got a grant to design a passive
cooling system because back then,

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2015, to put refrigeration on a mobile
version of our store was difficult.

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You needed generators and all kinds
of energies and there's no efficiency.

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So we came up with this cool ice pack
kind of setup and it just blows air

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around and it's super eco friendly.

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You don't need to run a generator.

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It's cheap, affordable, easy to fix.

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And so that was the first design we did.

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Fast forward to today, we have designed
probably five different types of trucks

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over time, we're always refining it,
understanding what customer needs,

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and it's just human centered design.

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It's the same thing I was doing before.

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It's just now I'm applying it to
hardware and I was doing it for software.

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So.

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Yeah,

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RaphaÃ«l: Was there anything that
you found particularly surprising

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when you first started building
and designing these things?

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Fred: The world of custom trucks
is a very particular world.

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Coming from the tech world
that everything's possible.

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You can build whatever you want.

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You can stretch the boundaries, you
know, and then you're, you're coming

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to work with people like banging metal.

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And you're like, what do you want a box?

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I can do a box.

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That's it.

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So trying to get them to
think iteratively, to think

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about this it was difficult.

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So we went through, you know, quite
a few challenges, but at the end of

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the day, we needed a solid partner.

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I think we found that partner.

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And now I think it's, it's the
trust that you can do this, you

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RaphaÃ«l: yeah.

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Fred: Hardware is hard.

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Now we're trying to fix problems
that are like a truck in Hawaii.

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I'm like, okay, this is happening.

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How do we fix that?

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Like, there's all kinds of different
challenges that comes with versus

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software you fix from afar and you,
you can, you know, manage that.

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That's,

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RaphaÃ«l: just click a
button and deploy a change?

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Fred: Like, we're thinking about doing,
like, the next iteration, about doing,

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like, um Like remote assistance inside the
truck, which is kind of interesting, like

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this, to get the data flowing back to us.

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And so we can see, and then we can use
that data and do other things with, but

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you know, there's, there's some, anyways.

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Working on something there, the,
make it easy for us to troubleshoot,

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uh, from afar, but, uh, it's
still, still a work in progress.

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RaphaÃ«l: With that in mind, um, what,
like, so with your background in, in

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software and design, like how much of that
fits into your current processes, either

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in terms of like actual, like, oh, we use
software to do a few different things,

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or even just like the thinking, like.

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Like you were describing,
trying to apply, that iterative

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mindset to building on hardware.

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Are there other, parts of your
business where you use those

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kinds of skills or tools, or?

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Yeah.

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Fred: I think that designer led
startups are often better off just

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because good designers are selfless
in the sense that they really fall in

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love with the problem and they're not
trying to They're a machine to come

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up with creative and ways to solve it.

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And so fall in love with the problem.

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My mind is goes, you know, ADHD
racing a million miles an hour.

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I have all these ideas.

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I was like, okay, so it's, it's applying
a human centered design, design thinking,

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a system design thinking as well.

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When we go into a community with a
mobile market, there's all kinds of

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other services that can wrap around food.

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Food brings people together.

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But then you can attach, like, you
know, a nurse that comes and talks

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about diabetes or does eye exams.

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You can talk about underbanked,
individuals and try to

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get them a bank account.

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Like, there's so many, because
we go directly in an underserved

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community where, where it's
usually low income, low access.

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RaphaÃ«l: Mm hmm.

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There's

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Fred: a slew of challengers for
them that we, that are connected,

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and like one program that
comes to mind is in Louisiana.

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That's exactly what they do.

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They'll bring a different, partner
every other week, I guess, or whenever,

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and complement their food service.

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So, yeah.

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RaphaÃ«l: That's cool do you
provide those kinds of services?

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Or do you partner with people
to add on those services?

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Fred: So our go to market strategy
was, what can we do to generate income

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to continue supporting the community
that are doing these mobile markets?

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And so that's the social
enterprise lens, and

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RaphaÃ«l: Mm hmm.

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Fred: you know, there's, when there's no
money in the solution, it's difficult.

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So, where would, the money go if there
was a solution and we felt the truck was

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the biggest piece of the puzzle and having
a bad truck it's like you're a janitor

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with a bad broom like it just doesn't
work like you can be a great janitor but

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you don't have the right tools so we felt
that was the best way to start and yeah

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I don't know that answers your question.

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RaphaÃ«l: Yeah it fits into another
question that I have, which is

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the, the impact side of things.

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Like everything you've said
so far is like, everything is

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infused with impact, right?

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Like that is what's motivating you to
keep going on this and I think there is,

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as you described, like for when impact is
the primary motivator, sometimes it's easy

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to forget the business side, like that
there needs to be money coming through.

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Uh,

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Fred: hardest, it's the hardest thing,
like, uh, nobody tells you how to run

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a social enterprise, it's just this,
gray zone of a business model, because

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everybody I talk to, they're, you
know, are you for profit, non profit?

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I'm like, well, like, in the middle?

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RaphaÃ«l: yeah,

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Fred: We're somewhere there.

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It's, it's difficult.

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So I think that walking the line
of financial sustainability and

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social impact and, and you have
to put in some non negotiables

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RaphaÃ«l: yeah,

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Fred: you have to put in like,
for example, our mission is

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to increase fresh food access.

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So we'll do whatever we can in that
space to continue that mission.

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But everything else we are as competitive
or try to be as competitive as possible.

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As demanding as, as we could be for
the, you know, the, the truck we sell,

00:12:22.194 --> 00:12:23.864
like we need that to be competitive.

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We know that at one point mobile market
will be more and more used around.

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And at one point there's
going to be more competition.

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So how do we disrupt ourselves
and continue that journey as, you

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know, and that's product designer
mentality,  I think the tough part

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is really managing the financial
sustainability because there's so much

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to do and we're in an emerging market.

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It's crazy, but it is an emerging
market to do health with food.

00:12:46.494 --> 00:12:46.804
RaphaÃ«l: yeah,

00:12:47.424 --> 00:12:51.544
Fred: They've just came out with
a study in Oklahoma, I believe

00:12:51.554 --> 00:12:55.594
that, you know, food as medicine
is the movement that we're in

00:12:55.924 --> 00:12:56.504
RaphaÃ«l: okay, yeah,

00:12:56.664 --> 00:13:00.084
Fred: and they've been doing what
they call medically tailored meals for

00:13:00.084 --> 00:13:05.739
individuals who have, you know, Diabetes,
hypertension, all that stuff, like things

00:13:05.749 --> 00:13:10.939
that are chronic disease that comes
from dieting, bad diets, and they're

00:13:10.939 --> 00:13:14.559
seeing the impact that the individuals
are, you know, these meals are having

00:13:14.559 --> 00:13:19.229
on individuals so much that it actually
saves the healthcare system money, and

00:13:19.229 --> 00:13:22.619
they're serving people a plate of food,
like they're actually get somebody

00:13:22.619 --> 00:13:25.879
cooking, preparing all this, serving it
to them, and at the end, when you count

00:13:25.889 --> 00:13:27.859
all the costs, they actually save money.

00:13:27.859 --> 00:13:28.359
RaphaÃ«l: that's awesome.

00:13:28.474 --> 00:13:32.024
Fred: So, our concept is even
more efficient, because we're

00:13:32.024 --> 00:13:33.444
bringing a whole food to them.

00:13:33.874 --> 00:13:36.624
Here's your full food for
the week, you know, so.

00:13:37.274 --> 00:13:41.134
That's the exciting part about this
emerging market is really, you know,

00:13:41.624 --> 00:13:45.564
it's such a simple concept, fruits
and vegetable like it's just people

00:13:45.564 --> 00:13:48.574
like water like if I had a mobile
market parked in front of my house,

00:13:48.574 --> 00:13:49.764
I'd go there every week, right?

00:13:49.764 --> 00:13:51.084
It's just, and it's affordable.

00:13:51.084 --> 00:13:52.674
It's, you know, so that's the experience.

00:13:53.204 --> 00:13:54.414
RaphaÃ«l: Yeah, that's awesome.

00:13:54.694 --> 00:13:58.907
I'm curious  with all of that
how have you sort of handled or

00:13:58.907 --> 00:14:02.597
thought about, or I don't know,
like, what's, what's scaling like?

00:14:02.647 --> 00:14:05.127
I know you operate in Canada and the U.

00:14:05.127 --> 00:14:06.847
S., do you operate elsewhere?

00:14:06.877 --> 00:14:08.517
And how does that work?

00:14:08.517 --> 00:14:13.407
Fred: So we're fully remote, we work
with a manufacturer to do our trucks,

00:14:13.687 --> 00:14:18.487
trying to design the business so that
it would function as a hardware company,

00:14:18.507 --> 00:14:22.507
fully remote, it's difficult to figure
it out, but we have a model right now

00:14:22.507 --> 00:14:27.287
that works we do have to be near a
manufacturer, so I do travel there,

00:14:27.297 --> 00:14:29.777
our engineer travels there as well.

00:14:30.197 --> 00:14:34.117
The most complicated part is trying
to service the trucks when they're

00:14:34.167 --> 00:14:37.367
so far away and trying to find
someone who's willing to do that.

00:14:37.367 --> 00:14:41.347
So now we're opening up a new position
and it's going to be this customer

00:14:41.347 --> 00:14:45.327
service technician that will go and fly
around everywhere and go fix trucks.

00:14:45.832 --> 00:14:46.292
RaphaÃ«l: Okay.

00:14:46.397 --> 00:14:46.907
Fred: crazy.

00:14:47.267 --> 00:14:51.767
Pretty crazy cool job, I must say,
but that's the most challenging

00:14:51.767 --> 00:14:54.287
part is trying to fix these trucks
when they're, they're so far.

00:14:54.397 --> 00:14:55.017
That really is.

00:14:55.557 --> 00:14:59.517
RaphaÃ«l: Yeah, so anyone who's
listening, who's looking for a job and

00:14:59.517 --> 00:15:01.997
who has some experience, talk to Fred.

00:15:01.998 --> 00:15:05.217
Um, yeah cool.

00:15:05.247 --> 00:15:09.687
I'm kind of curious, is there any
possibility to sort of, like, tie

00:15:09.687 --> 00:15:13.847
some sort of, like, capacity building
into the communities to deal with

00:15:13.877 --> 00:15:18.917
that kind of work, or is it, like,
very specialized to your trucks or

00:15:19.337 --> 00:15:23.617
Fred: It's quite specialized because
our trucks are, you know, nobody else

00:15:23.617 --> 00:15:28.307
does a well, we're the first to market
with a mobile market truck, key in hand,

00:15:28.307 --> 00:15:33.657
we're also very conscious about what
we design, that it doesn't create more

00:15:33.657 --> 00:15:38.062
emission or whatever, so our entire, the
new truck runs all on lithium batteries.

00:15:38.447 --> 00:15:39.037
RaphaÃ«l: Oh, cool.

00:15:39.162 --> 00:15:42.952
Fred: Because we couldn't find a chassis
that would fit the design we have.

00:15:42.952 --> 00:15:46.352
So we said, well, let's create something
that's the next best thing, which is when

00:15:46.352 --> 00:15:48.302
the truck is parked, it runs on battery.

00:15:48.312 --> 00:15:50.392
You're not idling the vehicle
or anything like that.

00:15:50.392 --> 00:15:54.382
So it's 70%  electric,
if that makes sense.

00:15:54.552 --> 00:15:55.442
RaphaÃ«l: that's cool.

00:15:55.657 --> 00:16:00.427
So with that to what extent, like, so
do you have like a base sort of truck

00:16:00.467 --> 00:16:04.917
that you work with and, or like, I
have no idea how this world works.

00:16:04.927 --> 00:16:08.647
Do you, do you have like a, a
chassis that you buy, but you buy

00:16:08.657 --> 00:16:10.577
all of the other pieces separately?

00:16:10.607 --> 00:16:14.227
Do you, like, how much of this
comes off the shelf or not?

00:16:14.892 --> 00:16:17.182
Fred: So basically you buy the chassis.

00:16:17.192 --> 00:16:20.142
There's a lot of companies
who sell chassis.

00:16:20.142 --> 00:16:23.282
Ford, GM, Dodge, they all sell.

00:16:23.282 --> 00:16:26.272
So you need to find the right
chassis that works for you.

00:16:26.902 --> 00:16:31.232
We work with Ford because
they have the most flexibility

00:16:31.242 --> 00:16:32.982
and a very mature product.

00:16:32.983 --> 00:16:35.172
So the Ford Transit is great.

00:16:35.172 --> 00:16:39.802
There's a Ford E Transit that came out,
but it's not necessarily what we need,

00:16:39.802 --> 00:16:40.902
so we're waiting on them to update.

00:16:40.922 --> 00:16:43.612
I'm not going to update the chassis,
but essentially, you buy the truck.

00:16:44.222 --> 00:16:48.172
So Ford makes these trucks and
they're an incomplete vehicle.

00:16:48.202 --> 00:16:51.732
And so you have to build the back
of the boxes, which is what we do.

00:16:52.412 --> 00:16:54.182
It simplifies things quite a bit.

00:16:54.202 --> 00:16:56.522
Obviously you don't have to
deal with building an engine or,

00:16:56.532 --> 00:16:57.982
you know, doing all that stuff.

00:16:58.522 --> 00:17:01.292
Um, but the industry, the
logistic industry is really,

00:17:01.292 --> 00:17:02.242
it's quite used to that.

00:17:02.252 --> 00:17:05.912
Like if you look at FedEx or Purolator
with their step bands, you know, when

00:17:05.912 --> 00:17:10.682
they walk in and out of the delivery vans,
it's, it's what they call a strip chassis.

00:17:11.207 --> 00:17:11.687
RaphaÃ«l: Okay.

00:17:11.957 --> 00:17:16.417
Fred: And so they build the entire thing
around it out of aluminum in rivets.

00:17:16.467 --> 00:17:17.787
And like, it's a bunker.

00:17:17.787 --> 00:17:21.417
It's a little a warehouse on wheels
is the best way to describe it but

00:17:21.417 --> 00:17:26.617
really you buy the entire vehicle part
out of Ford or another supplier and

00:17:26.627 --> 00:17:28.057
you kind of build a shell around it.

00:17:28.067 --> 00:17:31.537
So that's the custom
truck world in a nutshell.

00:17:32.047 --> 00:17:33.287
RaphaÃ«l: Okay, cool.

00:17:33.637 --> 00:17:39.987
Um, so that sounds kind of expensive,
um, and I'm curious, like you mentioned

00:17:39.997 --> 00:17:45.067
the grant that you got at first, but like
what kind of financing did you need, or

00:17:45.067 --> 00:17:48.637
like did you, did you get other grants,
did you get any investment, like how

00:17:48.637 --> 00:17:53.137
did that work for you, and how does that
fit into like your whole impact focus?

00:17:53.177 --> 00:17:58.527
Fred: So, the only way I would, I
could consider doing this startup was

00:17:58.597 --> 00:18:01.977
if I bootstrap, cause I didn't have
money for this type of stuff, like

00:18:01.977 --> 00:18:05.797
companies spend millions of dollars
doing R&D's building vehicles or

00:18:05.797 --> 00:18:12.732
whatever, I had a 25,000 dollar youth
Entrepreneurship Loan, and that's all I

00:18:12.742 --> 00:18:18.432
had and we had to buy a vehicle, modify
it, and launch the business with 25k.

00:18:18.767 --> 00:18:19.157
RaphaÃ«l: Yep.

00:18:20.062 --> 00:18:24.832
Fred: Which is insane, so we got a
used truck out of Toronto, or Ontario.

00:18:24.832 --> 00:18:26.952
We had it driven down to New Brunswick.

00:18:26.982 --> 00:18:30.222
We built the interior out of wood
because that was the only thing

00:18:30.432 --> 00:18:32.492
readily available next to the farm.

00:18:32.972 --> 00:18:37.352
The guy had a wood mill and was selling
us a dollar a plank and then, but

00:18:37.352 --> 00:18:39.402
it was, it wasn't dry, so then the

00:18:39.587 --> 00:18:39.837
RaphaÃ«l: Oh, no.

00:18:40.212 --> 00:18:41.402
Fred: bending in the truck.

00:18:41.452 --> 00:18:46.662
Anyway, so, lesson learned, obviously it's
a bunch of lesson learned, but we launched

00:18:46.662 --> 00:18:52.462
the first truck with 25,000 dollars and
then the next one, I financed it myself,

00:18:52.462 --> 00:18:57.132
so I got, I bought a truck, basically, and
the whole entire thing with the company

00:18:57.612 --> 00:19:02.052
and then, yeah, and at that point, we were
pretty confident with the design we had,

00:19:02.297 --> 00:19:06.967
And we needed to design one for the, you
know, to sell to others at that point.

00:19:06.967 --> 00:19:10.777
So our third iteration was what
we call the A model, or the apple

00:19:11.397 --> 00:19:13.247
and we had banana, and now we have

00:19:13.247 --> 00:19:13.667
RaphaÃ«l: cantaloupe

00:19:13.667 --> 00:19:14.067
I love it.

00:19:16.077 --> 00:19:17.457
What's, What's, going to be next?

00:19:18.087 --> 00:19:25.387
Fred: Um, is there Duran, or is
Duran, or, it's D, but, you know,

00:19:25.677 --> 00:19:25.987
RaphaÃ«l: Yeah.

00:19:26.147 --> 00:19:26.837
Fred: thinking about it.

00:19:26.837 --> 00:19:27.157
Yeah.

00:19:27.177 --> 00:19:27.487
RaphaÃ«l: Yeah.

00:19:27.727 --> 00:19:28.237
Fred: Uh,

00:19:28.607 --> 00:19:29.857
RaphaÃ«l: You don't, you don't plan out.

00:19:29.857 --> 00:19:33.557
You don't have, fruits and veggies
for every letter of the alphabet yet.

00:19:34.087 --> 00:19:34.747
Fred: not yet.

00:19:34.757 --> 00:19:39.057
No, I mean, and I, and I don't know that's
necessarily sustainable because at the 20,

00:19:39.087 --> 00:19:42.657
I mean, I'm, uh, I'm thinking about doing
all these iterations anyways, so like

00:19:42.657 --> 00:19:47.167
we're working on like the trailer version,
we're working on like a farm stand,

00:19:47.167 --> 00:19:51.274
like a non mobile version of what we do,
because there's farmers who could use it.

00:19:51.374 --> 00:19:53.124
So we're thinking about that as well.

00:19:53.394 --> 00:19:53.804
RaphaÃ«l: That's

00:19:54.044 --> 00:19:54.314
Fred: yeah.

00:19:55.034 --> 00:19:55.484
RaphaÃ«l: Yeah.

00:19:56.024 --> 00:19:56.254
Fred: So.

00:19:56.814 --> 00:20:00.174
RaphaÃ«l: You talked about bringing the
truck from Ontario to New Brunswick

00:20:00.174 --> 00:20:03.714
and you had like this context in
which you, you started all of this.

00:20:04.234 --> 00:20:08.154
Does New Brunswick itself,
like being from New Brunswick?

00:20:08.154 --> 00:20:12.124
What, what about New Brunswick,
if anything, like influenced?

00:20:12.539 --> 00:20:16.549
This idea and, and helped you
get it off the ground or yeah.

00:20:16.549 --> 00:20:19.709
And the ecosystem there,
uh, entrepreneurship.

00:20:20.114 --> 00:20:23.934
Fred: So, New Brunswick
is the Arkansas of Canada,

00:20:24.289 --> 00:20:24.329
RaphaÃ«l: Okay.

00:20:24.329 --> 00:20:27.639
Mm

00:20:27.804 --> 00:20:31.254
Fred: there's very little resources for
entrepreneurs, there is some, but it's,

00:20:31.254 --> 00:20:36.784
uh, it's, it's very under resourced
and underfunded, so one in four New

00:20:36.794 --> 00:20:42.444
Brunswickers is food insecure, so it's one
of the highest rate in Canada, following

00:20:42.584 --> 00:20:47.189
Newfoundland, I believe, and then, The
Northern Territories is 1 in 2, so about

00:20:47.199 --> 00:20:50.339
50 percent of families are food insecure.

00:20:50.639 --> 00:20:52.749
And food insecure means that
you don't know where your next

00:20:52.749 --> 00:20:53.769
meal is going to come from.

00:20:53.839 --> 00:20:58.109
And that happens at least once a week, I
believe, or there's a certain threshold,

00:20:58.109 --> 00:21:03.039
but basically, yeah a repeating of
that is considered food insecure.

00:21:03.109 --> 00:21:03.629
In the U.

00:21:03.629 --> 00:21:05.799
S., 10 percent is considered high.

00:21:06.299 --> 00:21:06.769
RaphaÃ«l: Okay.

00:21:06.914 --> 00:21:09.174
Fred: So we're 25% in New

00:21:09.174 --> 00:21:09.424
RaphaÃ«l: Brunswick

00:21:09.424 --> 00:21:10.254
That's wild.

00:21:10.279 --> 00:21:11.319
I had no idea.

00:21:12.044 --> 00:21:18.384
Fred: so our farming in New Brunswick is
also like our food security as a grower as

00:21:18.384 --> 00:21:22.594
a farming community it's about 7% what's
on our plate comes from New Brunswick.

00:21:22.594 --> 00:21:24.814
So everything is trucked in.

00:21:24.814 --> 00:21:27.824
Out of all the places I could have
launched this, New Brunswick was probably

00:21:27.824 --> 00:21:31.814
one of the most difficult ones, and I,
and just because I was, me and Mathieu

00:21:31.824 --> 00:21:34.204
were there, and we, you know, we were
thinking about the farm, but, you know,

00:21:34.294 --> 00:21:38.854
if I've launched this in Ontario, or in
the BC, or in Quebec, or whatever, we,

00:21:39.314 --> 00:21:44.864
we would have accelerated our growth,
I think, but that's New Brunswick, and

00:21:44.864 --> 00:21:49.594
I think New Brunswick has been, I mean,
the city of Moncton was welcoming, open

00:21:49.594 --> 00:21:52.934
arms, like, hey, I want you to park right
in front of City Hall, like I want you

00:21:52.934 --> 00:21:55.214
to, yeah, like, we love what we're doing.

00:21:55.494 --> 00:21:56.954
Riverview was the same thing.

00:21:57.354 --> 00:21:59.714
Dieppe was like, nope, I don't
want to, I don't want you

00:21:59.714 --> 00:22:01.544
anywhere near, I was like, okay,

00:22:01.554 --> 00:22:02.664
RaphaÃ«l: That's so strange.

00:22:02.834 --> 00:22:07.944
Out of curiosity, why do communities turn
down the truck when that does happen?

00:22:07.944 --> 00:22:09.094
Fred: I'm not sure.

00:22:09.104 --> 00:22:12.474
I think that, you know, when you're,
it's like saying, hey, the food bank

00:22:12.474 --> 00:22:15.224
wants to come and do some work in
your, in your city, and you're like,

00:22:15.224 --> 00:22:16.624
no, we don't need food banks here.

00:22:16.624 --> 00:22:18.124
And you're like, I'm pretty sure you

00:22:18.174 --> 00:22:18.684
RaphaÃ«l: you do.

00:22:19.654 --> 00:22:20.004
Yeah.

00:22:20.184 --> 00:22:20.534
Fred: Yeah.

00:22:20.614 --> 00:22:24.804
So I don't know if it's not acknowledging
the problem and means that you

00:22:24.804 --> 00:22:26.064
don't have to do anything about it.

00:22:26.144 --> 00:22:29.314
I don't know if that's the politics
behind it, but it's, uh, yeah.

00:22:29.314 --> 00:22:33.604
I mean, if you are against the
idea of having fresh healthy

00:22:33.604 --> 00:22:36.774
food to people, there's other
questions I have for you, so,

00:22:37.209 --> 00:22:37.709
RaphaÃ«l: Yeah.

00:22:37.749 --> 00:22:38.489
Yeah, me too.

00:22:38.704 --> 00:22:41.724
Fred: let's talk about this a little
bit, let's unpack, let's see what's,

00:22:41.734 --> 00:22:45.914
what happened to your childhood trauma
that you, like, hate people, you

00:22:45.979 --> 00:22:48.639
RaphaÃ«l: Yeah, that's super strange.

00:22:48.649 --> 00:22:49.979
I don't understand.

00:22:50.049 --> 00:22:50.439
Yep.

00:22:50.459 --> 00:22:51.789
That makes no sense to me.

00:22:52.154 --> 00:22:52.464
Fred: yeah,

00:22:52.514 --> 00:22:58.544
RaphaÃ«l: So with all of this you've
taken this company across borders,

00:22:58.544 --> 00:23:02.324
you're operating in a bunch of
communities now you just mentioned

00:23:02.324 --> 00:23:05.394
that maybe this would have gone faster
if you were in a different province.

00:23:05.394 --> 00:23:08.644
If you could go back to 2015,
and talk to yourself then, like,

00:23:08.644 --> 00:23:11.894
what would be the, like, your
top piece of advice to yourself?

00:23:13.079 --> 00:23:14.919
Fred: I don't know that
I would change anything,

00:23:15.029 --> 00:23:19.989
I think that I, um, I learned
very much on the spot.

00:23:19.989 --> 00:23:22.859
So even though we weren't
necessarily the best place to launch

00:23:22.859 --> 00:23:24.469
this, we were able to launch it.

00:23:24.699 --> 00:23:25.179
RaphaÃ«l: Mm hmm.

00:23:25.929 --> 00:23:29.519
Fred: We had, uh, you know, we
dealt with the fact that we have

00:23:29.519 --> 00:23:31.019
very little farmers to work with.

00:23:31.019 --> 00:23:33.659
So a lot of stuff came from Nova Scotia.

00:23:34.549 --> 00:23:40.624
You know, things like that, so I think
that building resilience in our program

00:23:40.624 --> 00:23:46.944
based on where we were, our demographic
applies to other challenging demographics.

00:23:46.944 --> 00:23:47.974
I mean, not all of them.

00:23:47.974 --> 00:23:52.454
I mean, I was talking with the Alaska
Food Bank and they're like, can you design

00:23:52.454 --> 00:23:54.344
a mobile market that we can fly around?

00:23:54.694 --> 00:23:54.864
I was

00:23:54.944 --> 00:23:55.164
like,

00:23:55.269 --> 00:23:55.769
RaphaÃ«l: love it.

00:23:55.809 --> 00:23:57.449
So you're going to work on planes next.

00:23:57.814 --> 00:24:01.034
Fred: Well, we're actually, what
we're talking about is drones

00:24:01.084 --> 00:24:06.164
because you could like daisy chain
drones as a highway of drones.

00:24:06.859 --> 00:24:10.949
That delivers these, these heavy
and, and really to be the most

00:24:10.949 --> 00:24:11.989
efficient would be a Zeppelin.

00:24:12.564 --> 00:24:16.374
Because the Zeppelin can carry,
can lift a large, a large amount

00:24:16.374 --> 00:24:19.314
versus if it's just, if it's just
propellers, you can lift a lot, but

00:24:19.334 --> 00:24:21.054
it's a massive drone at that point.

00:24:21.104 --> 00:24:25.024
So, and then there's air regulations
or whatever, but yeah, we talked about

00:24:25.024 --> 00:24:32.014
that, but even then, like in minus 40
some degrees, uh, you know, it's, it's

00:24:32.014 --> 00:24:34.854
difficult, it's difficult to, and that's
why we have the same challenges up north.

00:24:34.854 --> 00:24:39.494
If I can find a solution that's
affordable, then there's a lot

00:24:39.494 --> 00:24:42.704
of individuals and families
that could benefit from it.

00:24:42.704 --> 00:24:45.014
But I don't know what
it is other than, Yeah.

00:24:45.989 --> 00:24:48.299
RaphaÃ«l: I hear Zeppelin
and I just get very excited.

00:24:48.379 --> 00:24:50.964
I feel like I've seen like, Yeah,

00:24:51.174 --> 00:24:54.984
Fred: it's, it's, uh, there's a few
startups that I saw in San Francisco

00:24:54.984 --> 00:24:59.704
working on this, uh, the challenge
is the wind, obviously it will drag

00:24:59.704 --> 00:25:01.634
yourself out of the way pretty fast.

00:25:01.644 --> 00:25:03.604
And so there's no perfect solution yet.

00:25:03.604 --> 00:25:09.544
So until we find out, um, you know,
maybe build robots to build a train track

00:25:09.594 --> 00:25:10.864
that we don't have to worry about it.

00:25:10.864 --> 00:25:12.294
I don't know, like what's going to be the.

00:25:12.794 --> 00:25:13.484
RaphaÃ«l: yeah.

00:25:13.994 --> 00:25:17.304
I love the idea of just, I don't
know, zeppelins just seem cool.

00:25:17.314 --> 00:25:22.384
Maybe it's just that I like
steampunk aesthetics, but I,

00:25:22.384 --> 00:25:25.014
uh, I want to see more
zeppelins flying around.

00:25:25.344 --> 00:25:25.834
Fred: Yeah.

00:25:26.154 --> 00:25:27.434
They're changing the gas now too.

00:25:27.434 --> 00:25:29.064
So it's not, I don't
know what they're using.

00:25:29.074 --> 00:25:29.564
Helium.

00:25:29.564 --> 00:25:33.214
RaphaÃ«l: I think that sounds right
because I think helium's inert.

00:25:33.274 --> 00:25:33.874
Fred: that doesn't count.

00:25:33.874 --> 00:25:34.054
Yeah.

00:25:34.054 --> 00:25:35.624
Because the other one was,
I don't know what it was.

00:25:35.964 --> 00:25:36.544
RaphaÃ«l: Hydrogen?

00:25:36.884 --> 00:25:37.504
Fred: Hydrogen.

00:25:37.504 --> 00:25:37.964
RaphaÃ«l: I don't know.

00:25:38.224 --> 00:25:38.624
I don't know.

00:25:39.284 --> 00:25:39.344
I don't know.

00:25:39.434 --> 00:25:41.674
Fred: That sounds like a bad
idea, but they, they tried it.

00:25:42.719 --> 00:25:43.329
RaphaÃ«l: They did.

00:25:43.669 --> 00:25:44.709
It was a bad idea.

00:25:46.334 --> 00:25:46.614
Fred: Yeah.

00:25:47.129 --> 00:25:47.489
RaphaÃ«l: Yeah.

00:25:48.099 --> 00:25:48.549
, cool.

00:25:48.579 --> 00:25:51.319
Well, this is the Small Tech Podcast.

00:25:51.329 --> 00:25:54.589
So, Fred, do you have a
small tech product to plug?

00:25:55.244 --> 00:25:57.084
Fred: Yeah, let's see here.

00:25:57.114 --> 00:26:00.494
I have this thing here that I
really like it's called Anchor.

00:26:01.034 --> 00:26:03.484
I just picked something out of my desk.

00:26:03.484 --> 00:26:06.064
so this is Anchor makes
this, it's pretty new.

00:26:06.064 --> 00:26:08.354
It's a battery, but it's
also a wireless charger.

00:26:08.464 --> 00:26:11.764
And when you're on the plane, it
turns into a little, a little stand.

00:26:12.039 --> 00:26:12.869
RaphaÃ«l: Oh, neat.

00:26:12.869 --> 00:26:13.909
That is cool.

00:26:14.044 --> 00:26:17.244
Fred: magnetic, holds your phone
this way or this way or whatever.

00:26:17.264 --> 00:26:21.294
It charges your phone and then it slips
in your pocket, a little USB C charger.

00:26:21.324 --> 00:26:22.804
It goes to the anchor.

00:26:23.354 --> 00:26:24.594
Pretty, pretty awesome

00:26:25.029 --> 00:26:25.389
RaphaÃ«l: Yep.

00:26:25.629 --> 00:26:27.399
That sounds pretty great.

00:26:28.424 --> 00:26:29.694
Fred: I was like, this is hardware.

00:26:29.704 --> 00:26:30.514
I'm a hardware guy

00:26:30.734 --> 00:26:32.334
RaphaÃ«l: Yeah, you got to
pick a hardware product.

00:26:32.334 --> 00:26:33.464
Nice cool.

00:26:33.474 --> 00:26:35.344
Well, thank you so much, Fred.

00:26:35.394 --> 00:26:36.344
This was really great.

00:26:36.544 --> 00:26:39.784
Really fun learning, about all of the
stuff you've been doing and like the

00:26:39.794 --> 00:26:41.314
journey that you took to get there.

00:26:41.714 --> 00:26:45.304
Um, I feel like I could ask you a billion
more questions, but, 30 minutes, I

00:26:45.314 --> 00:26:46.724
think is already a good chunk of time.

00:26:46.774 --> 00:26:47.024
So,

00:26:47.319 --> 00:26:47.719
Fred: Yeah,

00:26:48.294 --> 00:26:48.624
RaphaÃ«l: yeah,

00:26:48.679 --> 00:26:51.729
Fred: I appreciate the, I mean,
every time we get a chance to talk

00:26:51.739 --> 00:26:55.679
about what we do and we can inspire
someone to try to do a mobile market

00:26:55.689 --> 00:26:58.709
in their community or somebody who's
like, hey, I got tons of money.

00:26:58.709 --> 00:27:01.519
I'd totally go down
and invest in this guy.

00:27:02.119 --> 00:27:02.599
Yes, do

00:27:02.724 --> 00:27:02.974
RaphaÃ«l: Yep.

00:27:03.834 --> 00:27:04.284
Awesome.

00:27:04.459 --> 00:27:04.759
Fred: Yeah.

00:27:05.004 --> 00:27:05.344
RaphaÃ«l: Cool.

00:27:05.394 --> 00:27:06.654
Well, thank you so much.

00:27:07.174 --> 00:27:07.564
See ya.

00:27:07.564 --> 00:27:08.104
Folks.

00:27:08.134 --> 00:27:13.624
That was my conversation with Fred
Laforge of the farmer's truck.

00:27:14.014 --> 00:27:15.664
I had so much fun chatting with him.

00:27:15.694 --> 00:27:17.074
I learned a lot.

00:27:17.504 --> 00:27:19.544
Doing hardware, something
really different.

00:27:19.704 --> 00:27:22.764
It feels very much like
a whole other beast.

00:27:22.764 --> 00:27:27.504
If you have the skills to do the kind
of maintenance that he was talking

00:27:27.504 --> 00:27:28.914
about, you should get in touch.

00:27:28.914 --> 00:27:31.584
We will link to the farmer's truck.

00:27:32.094 --> 00:27:33.174
In the show notes.

00:27:33.174 --> 00:27:37.284
But if you feel like typing in the
URL, it is farmerstruck.com that

00:27:37.284 --> 00:27:41.694
is spelled as you would expect
it to be just farmer's truck.com.

00:27:41.694 --> 00:27:45.384
If you enjoy the podcast, if
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00:27:45.384 --> 00:27:48.124
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00:27:48.264 --> 00:27:50.224
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00:27:50.224 --> 00:27:54.214
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00:27:54.214 --> 00:27:57.664
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00:27:57.664 --> 00:28:02.474
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00:28:02.864 --> 00:28:03.974
Give us some feedback.

00:28:04.034 --> 00:28:09.164
Let us know if you are building
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00:28:09.434 --> 00:28:13.064
If you're having a positive impact on
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00:28:13.604 --> 00:28:18.014
It's a fun time and we'd love to learn
what other people are doing out there.

00:28:18.074 --> 00:28:23.294
If you need help building digital
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00:28:23.294 --> 00:28:25.244
to have a positive impact on the world.

00:28:25.734 --> 00:28:27.624
With technology and design.

00:28:27.984 --> 00:28:33.004
Shoot us a message we're at
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00:28:33.054 --> 00:28:35.754
We would love to hear from you
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00:28:35.754 --> 00:28:37.644
help or collaborate or something.

00:28:37.694 --> 00:28:40.214
In the meantime, we all want to
do something good in the world.

00:28:40.244 --> 00:28:43.514
So go out there and build
something good folks.

00:28:43.544 --> 00:28:45.044
I'll see you in the next one.

00:28:45.374 --> 00:28:45.914
See ya.