Business and marketing strategies are constantly shifting. One way to stay aware and optimize poorly performing areas is with an audit. In today’s episode, we will look at 6 areas you need to focus on to be ready for 2022 in your marketing strategy.
Show Notes
The scope of a business audit varies depending on what you're looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you'll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022.
Today I want to talk about marketing tune-ups. You can't just set up a business and hope for the best. For companies to prosper, they require lots of care and attention and regular marketing audits. We are going to take a look at 6 key areas:
- SEO Audit - Organic traffic is more critical today than ever. Routine maintenance on your website SEO will keep you in Google's good graces.
- Auditing Social Media - A SMM audit will help you, Identify Gaps, Dive into audience insights, Revisit your brand, Revisit goals, Track performance, and Discover new opportunities.
- Email Marketing Review - As email marketing becomes more competitive and harder to track, maintaining good practices and having benchmarks will be key to remaining successful.
- Overall Strategy Audit - Are your marketing efforts gleaning the results you desire? If not, now is the time to revamp your marketing plans.
- Website Audit - Websites experience wear and tear, and pages break, slow down, or are just no longer relevant. Google scores you on a healthy website - which will keep your domain authority and ranking higher.
- Competitor Analysis - To be successful, you should know your market, audience, and competition inside and out
While your current business may be working like a well-oiled machine, the future of marketing is uncertain. That's why it is so important to stay up to date on industry best practices and make sure your business is in tip-top shape for 2022. Learn how in today's episode 2022 Marketing Audit: 6 Things to do NOW to be ready for the future.
Links For This Episode:
Get in touch with Jennie:
· jennie@jennielyon.com
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