The Product Marketing Experts | Taking Products to Market with Grammarly's Head of Product Marketing, Natala Menezes

In this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? It’s not just about storytelling and designing a great narrative for your product, rather it’s creating a product that delivers on those items. Tune in to hear how to create a distinctive narrative and story in a competitive landscape, what it means to “work backwards”, and how to conquer any divisions and fractions amongst teams by serving as the “glue” to repair. Also, Grammarly is hiring. So be sure to check out their available positions!

Connect with Natala on LinkedIn.
Join Natala on Sharebird.

Questions covered in this interview:

1. Tell me about your career path to becoming a PMM? 
2. What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 
3. What’s one nuance about Product Launches that you only know now because you understand it deeply? Around doing it effectively.

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.